Sales Manager
Resume:
Stephen
Stephen Harper
Jacksonville, 43232
abgsp5@r.postjobfree.com
Sales,
Sales, Marketing & Advertising Profile
Account Management ~ Online Strategist ~ Strategic Planning
New Business Development ~ Leadership ~ Brand Development & Implementation
Budget Preparation & Management ~ Integrated C-Level Relationships
Prospecting and Closing Capabilities
Results orientated sales and marketing professional with 20 plus years of experience and leadership buildingrecords of success in development and implementation of marketing strategies and solutions designed to aid inclient growth, measurable results and profitability. Well versed in marketing and sales strategies, skillednegotiator and strategist. Able to build strong and profitable relationships with high-level personnel and closelarge sales in heavily competitive environments. Experienced in managing all core functions within a business.
PROFESSIONAL
PROFESSIONAL EXPERIENCE
DictoMedia 2009-Present
Director of Marketing
Aided in the overall creation and development of this Digital Marketing company. Our product involves
incorporating client’s television commercials into targeted e-mails designed to increase awareness, traffic and
sales while building a solid data base of consumers in a tight radius around each retail location. We then follow
up with the consumers who signed up to receive special offers and remain in contact by sending out weekly
emails that contain the client’s television commercials, links to the client’s website along with special offers
designed to maintain overall awareness while helping to build traffic and sales. My responsibilities include all
creative development, account management as well as handling the sales and marketing of our services.
ShipShapes, Inc. Chicago, IL 2008-2009
Independent Sales Representative
Development and implementation of sales strategies designed to produce new business while maintaining strong
working relationships with current clients. Main area of focus is on large retail organizations, professional sports
teams, advertising agencies along with the automotive industry. Shipshapes offer a unique, plastic, shapeable
direct mail product.
Clients Include: Cleveland Indians, Propel Fitness Water, Sentry Insurance,
Indiana Pacers, Atlanta Thrashers
Autotrader.com Northwest Indiana Territory 2004-2008
Advertising Consultant
As an Advertising Consultant, I prospected for, sold and implemented internet advertising solutions to
automotive dealerships both franchise and independent. My objective was to become an advisor to my client’s
management teams to help maximize their overall online marketing strategies which involved inventory,
pricing, search engine optimization, streaming videos and dealership branding.
Accomplishments:
• Increased client count from 22 to 51 dealerships
• Increased monthly billing from $42,000 to $110,000
• Aided in the implementation of national product rollouts in select markets
• Sales award for top performing AC in the region
The Harper Agency Columbus, Ohio 1993-2004
Founder & Sole Proprietor
The Harper Agency developed, marketed and implemented traffic generating direct marketing programs and fundraising programs for retail and non-profit clients as well as handled the advertising, marketing and creative development for two automotivedealerships. Responsibilities included new business development, account management, creative development,production, delivery time tables, vendor management as well as overall financial management.
Accomplishments:
Increase unit sales for Lindsay Acura and Lindsay Honda from 150 per month to over 400
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units per month.
Generated a 17.5% response rate for Chelsea Realty which resulted in a record breaking
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sales increase of 35% over the same period from the previous year for the Outlet Center.
Averaged an 8% response rate for Chevy Chase Bank for the 18 new branch locations
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resulting in thousands of new depositors.
Average sale: $17,000 per project. Top sale: $250,000
•
Raised $125,000 for The Boardman High School Athletic Booster Club through implementation of a House Raffel Fundraising Project.
Clients Included: Heilig Meyers Furniture ~ Lane Bryant ~ Mobile Oil ~ Chevy Chase Bank
Burlington Coat Factory ~ Samsonite ~ Advance Auto Parts ~ Prime Outlet Centers
~ Honda ~ Rhodes Furniture ~ Chelsea Realty ~ Helig Meyers Furniture
Gunder & Associates Dublin, Ohio 1990-1993
Senior Account Manager – White Castle Restaurant Account
Restaurant
I was responsible for overseeing the national advertising account for the White Castle Restaurant chain.
Managing a staff of seven, we handled all aspects of strategic planning, creative development, media planning
and placement as well as overall account management for this twenty million dollar account designed to
increase awareness, traffic, sales and profits.
W.B. Doner & Company Detroit, MI 1988-1990
Account Manager – Los Angeles, Dallas & St. Louis Pontiac Dealer Ad Groups
in conjunction with the executive committees of each group, my responsibilities included strategic marketing
plan development, development and implementation of all print and broadcast advertising as well as co-op
budget management totaling eighteen million dollars. Managing a staff of four, I was responsible for insuring
results orientated advertising that blended with that of the national advertising programs as well as all areas of
account management and client service.
Levine, Huntley, Schmidt and Beaver New York, NY 1983-1988
Regional Account Manager – National Subaru Account
I was responsible for managing the agency’s regional office in Chicago handling the National Subaru advertising
account. Responsibilities involved organizing and implementing co-op advertising programs between the 165
Subaru Dealers within an eleven state region, with that of the national Subaru advertising programs. This
position involved extensive client service and interaction with both the Subaru factory representatives and
advertising committee members. Managing a support staff of two, I were responsible for all regional activities
of this twenty one million dollar account including promotional development, local marketing, annual strategic
planning, creative strategy development, media recommendations and presenting recommended advertising
plans to all committees including that of the dealer groups and the factory representatives.
Fahlgren & Ferris, Inc. Columbus, OH 1980-1983
Field Account Executive – McDonalds Restaurant Account
Working on the McDonald’s Co-op Restaurant Account, I was involved in the development and
implementation of regional advertising, including local store marketing activities for the Dayton and Columbus,
Ohio co-ops.
West Virginia University Morgantown, WV 1975-1979
Bachelor of Science Marketing & Advertising
Science:
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