Healthcare Executive Management

Vickie D. LaMarche

*** * ******* **. 352-***-****

Hernando, FL 34442 ***********@*****.***

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OBJECTIVE

To obtain a leadership position within a hospital or health care organization, where my experience and knowledge from working several years in administrative leadership and building outstanding operational programs and processes in support of key patient care, fiscal and organizational objectives will contribute to the success of the health care organization and the people it serves.

PROFESSIONAL SKILLS

• Cross-functional management professional with 20 years of experience in customer service, quality assurance and management of complex business and health care administrative processes.

• Superior business development, marketing/public relations campaign development skills.

• Award-winning expertise in managing roll-out and start-up phase for new and acquired home health care facilities, including private and Medicare-certified properties.

• Proven ability to significantly enhance business processes, resulting in increased ROI/profitability and boosts to operational, quality and customer service measures.

• Expert-level experience in strategic planning, organizational development and staffing/retention strategies.

• Demonstrated effectiveness in providing mission/vision counseling to steer organizations(s) through critical periods of accelerated growth.

• Extensive experience in transforming underperforming business units and facilities into profitable providers of quality health care.

PROFESSIONAL EXPERIENCE

Citrus County Hospital Board, Inverness, Fla. 2010-Present

Chief Operating Officer, Appointed Board by Governor of the State of Florida

• Oversaw association headquarters and staff of the CCHB.

• Oversaw day-to-day operations of the CCHB, including staff, planning, budget formation, organization of meetings, programs and communication with all related entities.

• Implemented and maintained operation of the CCHB in a professional, efficient and effective manner.

• Assisted in development & maintenance of CCHB goals and objectives, as defined in Florida Statutes.

• Served as CCHB communications director and public information officer.

• Kept abreast of new trends in technology, policies and management of Florida Statutes pertinent to CCHB.

• Represented and responded to all requests made to the Board of Trustees on a daily basis, whether from the public, elected officials or various associations, including the Florida Association of Special Districts.

• Met all legal deadlines, as it relates to the request for Ad Valorem tax funding by setting/requesting appropriate budgets, millage rates, tax hearings and any and all other policies and procedures required by law for special districts.

• Maintained balance and confidentiality in all actions and communications with Trustees.

Mederi/Caretenders, Inverness and Brooksville, Fla. 2009-2010

Area Executive Director

• Oversaw all operations and marketing functions of both Medicare certified home health agencies.

• Maintained efficiency of operations, as well as worked independently with marketers in both counties.

• Established a team work ethic, whereby all staff operated toward consistent and common goals.

Citrus Memorial Health Systems, Inverness, Fla. 2005-2009

Home Health Administrator

• Oversaw all operational and business aspects of Citrus Memorial’s five countywide regional home health program.

• Provided direct supervision of patient care, administrative and technical staff; creation of business development, staffing and partner relations strategies.

• Responsible for data collection and compliance with state and federal quality and patient care standards, including Joint Commission requirements.

• Served as director of Physician Relations and Recruitment, where responsible for physician relations (liaison between hospital administration and medical staff) and maintenance of physician satisfaction stats.

• Served as director of Marketing and Public Relations, where responsible for all marketing, business development, image management and public affairs activities.

• Service as Public Information Officer, with responsibility for managing the flow of all external information and messaging on behalf of Citrus Memorial Hospital.

Victoria’s Closet, Hernando, Fla. 1999-2003

Owner/Operator

• Solely responsible for all business, marketing and operational duties.

Citrus Memorial Home Health Agency, Inverness, Fla. 1990-1995

Administrator

• Oversaw total operation of a hospital-based home health agency.

• Instrumental in the initial start-up of agency.

• Developed overall plan for agency services, consistent with local needs, program strategic plans, and the goals and philosophy of the hospital.

• Hired, counseled and terminated staff members, including agency management and clinical staff, clerical and contract therapy staff.

• Liaison between hospital administration and home health agency staff with 85 active employees.

Management Recruiters of Clearwater, Fla. 1987-1988

Professional Recruiter

• Recruited Doctorate and Masters level nurses for medical facilities throughout the U.S.

Norrell Health Care, Tampa, Fla. 1983-1987

Branch Manager/Administrator

• Rebuilt the Tampa office of Norrell Health Care and restored profitability.

• Met and exceeded all goals - the branch achieved its financial goals and was able to remain open.

Kelly Health Care, St. Petersburg, Fla., and Atlanta, Ga. 1975-1984

Branch Manger

• Responsible for the start-up of multiple business units, including employee recruitment, training and placement.

• Maintained total responsibility for sales and growth of each branch, as well as responsibility for all administrative and operational functions. Each office was profitable by end of the first year.

EDUCATION

Saint Leo University, San Antonio, Fla. 1991-1998

• Masters of Business Administration

• Bachelor of Science, Healthcare Administration

• Bachelor of Arts, Psychology

• Florida State University, Florida Center for Public Management 2011

Certified District Manager

COMMUNITY INVOLVEMENT

• Leadership Citrus, Class of 2009

• Board of Directors, “The Centers”- Citrus and Marion County Mental Health Association

• Society for Health Care Strategy and Market Development

• Associated Home Health Industries of Florida

• Florida Public Relations Association

• American Hospital Association

• Florida Society for Healthcare Public Relations and Marketing

• Florida Association of Special Districts

• Citrus County Chamber of Commerce

• Environmental Development Council

• Board of Directors Citrus Youth Educational Symphonic Orchestra

AWARDS & RECOGNITIONS

• Keep Citrus County Beautiful Award, 2009

• Received The President’s Club Award in recognition of achievement during tenure at Norrell

References Available Upon Request

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