JOEL DOUGLAS ZEBRANEK
Cleveland, OH 44102
email: ********@*********.***
CAREER OBJECTIVE:
Contribute sales/marketing, engineering and leadership skills to achieve
sustainable growth in profit, gross margin and market share.
SUMMARY of PROFESSIONAL WORK EXPERIENCE
25 years Automation Sales/Marketing and Engineering
Achievements and Responsibilities:
. Significant sales growth (Tayver Engineering, DMS, Reserve Motion
Control, Emerald Automation)
. 1500+% growth of email database and 1000+% growth of customer/prospect
database (Tayver Engineering)
. Developed and executed sales/marketing strategy (Tayver Engineering)
. Hitachi AC Drives Bronze Medalist 1 Qtr 2010 (Tayver Engineering/TESCO)
. 25% variance improvement of GE Fanuc PLC YTD sales (Emerald Automation)
. Increased sales channels for CMC Alert (Dos and Unix) (Computer Methods
Corporation)
. Organized successful GE/Microswitch sales blitz (Emerald Automation)
. High customer satisfaction and retention due to technical support
services (DMS, Reserve, Emerald)
. Developed integrated, custom automation demo's - both software and
hardware (DMS, Emerald Automation)
. Sr. Engineer/Project Lead for Thompson Surface Grinder TEC1 Controls
Upgrade (Middough)
. Complete electrical engineering for assembly and test machines (Emerald
Automation)
. Outside Sales and technical support (Tayver Engineering, DMS, Reserve,
Emerald Automation)
. Automation Engineering and PLC programming (Emerald Automation, Middough,
Tayver Engineering)
Additional Professional Experience:
Kalamazoo Valley Community College (KVCC), Electrical Technology Department
Evening Instructor
. ELT222 Instructor - Programmable Logic Controllers (PLC's), January 1994
- May 1997
. ELT220 Instructor - Motor Controls, 1994 and 1995 Fall Terms
GRADUATE SCHOOL EDUCATION
Masters of Business Administration (April 1993)
University of Michigan, Ann Arbor, Michigan - Evening Program
Concentration of Studies:
. Sales and marketing management
. Industrial and service marketing
. Multivariate statistical marketing decision models
. Marketing and corporate strategy and analysis
UNDERGRADUATE EDUCATION
Bachelor of Science in Computer Engineering (August 1984)
University of Michigan, Ann Arbor, Michigan
Concentration of Studies:
. Block structure programming, efficient algorithm and data structure
design
. Languages - PL/1, Pascal, Fortran, BASIC, IBM 370 assembler and Z-80
assembler (real time)
. Discrete and integrated circuit design and analysis
. Self-designed digital logic interfacing with the Z-80 microcomputer
. Robotic, coordinated trajectory motion, software derived from 5 axis
kinematic solution
HONORS AND ACTIVITIES
Dean's List (Summer 1982) and C.A.R.E. Scholarship (1980) Winner
Bulletin Editor for Computer and Automated Systems Association of the SME -
1991
Member of Engineering Society of Detroit (ESD), 1985 - 1989, and SME
(Kalamazoo, MI) 1995
Life Member of the United States Tennis Association, Ranked #9 SEMTA 1980
Life Member of the University of Michigan Alumni Association
Member of Kalamazoo and Cleveland JayCees, Chairman of Kalamazoo Animal
Rescue Project 1995 - 1997
JOEL DOUGLAS ZEBRANEK
2
PROFESSIONAL EXPERIENCE SPECIFICS
Consultant to Tayver Engineering, October 2010 to Present
. Online marketing, collections and Hitachi VFD sales
. AFLAC Sales Rep - Completed sales school and opened new accounts for
supplemental insurance
Vice President of Sales and Marketing, Sr. Automation Engineer
Tayver Engineering (North Olmsted, OH), November 2001 - October 2010
. Developed and executed network of resources marketing strategy
. Organized and managed technical resource network and negotiated contracts
. Designed tri-folds for each technical service offered and portfolio for
presenting all services
. Managed capital equipment sales process from 1st contact through project
completion
. Managed inside sales telemarketing effort, database scrub and outside
sales
. Created and implemented several diversification strategies (medical,
plastics and geographic)
. Made power point presentations to both engineering and executive
audiences
. Authored technical and commercial sections of project engineering
proposals
. Sales and application engineering of Hitachi variable frequency drives
(TESCO)
. Created 1st ever electronic database of Pittsburgh Chemical Show for
attendee distribution
. Provided Mitsubishi PLC programming and as needed project support and
coordination
. Automation project: PC control software system with 3 axis servo
control, load cell and MMI
Sales Engineer
Chaltron Systems (Chardon, OH) May 2000 - October 2001
. Process control instrumentation sales
. Vortex and magnetic flow meters, pressure and temperature transmitters,
analyzers, load cell and MMI
. Industries served: Utilities, steel mills, chemical, food and beverage,
water treatment plants, institutional
Senior Engineer - Automation Group
Middough Associates (Cleveland, OH) August 1997 - March 2000
Achievements: Responsibilities:
. Thompson Surface Grinder TEC1 Controls Upgrade (
Automation systems design
. 110% billable hours (1998) (
Contributed to Automation Group Marketing
Automation Specialist
GE Supply/Emerald Automation Products (Kalamazoo, MI) July 1993 - May 1997
Achievements: Responsibilities:
. -18% V to +7% GE Fanuc PLC 1993 YTD sales improvement (
Application Engineering and Technical Sales
. Exceeded sales goal 2nd year by 250% (
PLC, HMI, software and motor control seminars
. Organized regular vendor/distributor sales meetings ( PC
Control Software - Win NT4, IEC1131 Programming
. Organized successful Microswitch sensor sales blitz
Technical Sales Representative
Computer Methods Corporation (Livonia, MI) April 1991 - July 1992
Achievements: Responsibilities:
. Increased Alert (cell control S/W) distribution by 150%
( Distribution sales of Alert cell control software
. Increased Alert-mt (UNIX Sun SPARC platform) sites by 200%
( User account sales of Alert-mt and systems integration
. Initiated exclusive Alert Canadian distribution agreement
including networks, relational databases and spreadsheets
( Development of
Alert demo applications (DOS and UNIX)
Sales Manager
Reserve Motion Control Systems (Novi, MI) November 1987 - March 1991
. Manager of start up operation, grew sales to $450k per year, outside
sales and sales management
Sales Engineer
Digital Motion Systems (DMS) (Farmington Hills, MI) October 1984 - October
1987
. Outside sales and application engineering of integrated motion control
systems
. Sales growth from $115k to $400k per year, best month 125% above quota
REFERENCES ON REQUEST