Jim Robinson

**** ****** **. ********, **. *****

abgsba@r.postjobfree.com ? Cell 678-***-****

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PROFESSIONAL SUMMARY

Experienced Regional Sales Manager with skills in leading direct reports

and broker networks, launching new products to the marketplace, developing

sales forecasts and product pricing. Extensive knowledge managing in-store

merchandising projects. Effective leader with proven ability to manage key

account relationships, headquarter presentations, data analysis, and

product promotions. Sales professional with buying and merchandising

experience for over ten years with wholesale and retail supermarket chains

as well as extensive experience in promotional advertising and innovative

merchandising skills developed at Publix Supermarkets.

PROFESSIONAL EXPERIENCE

Timberland Flooring Distributors, LLC. - Marietta, GA / Owner

2002-Present

Direct daily business operations, sales and marketing support, product

selection and merchandising, employee training, customer service, and all

financial decisions. Manage direct and broker sales force, PR, and brand

awareness to promote and advertise new business for product lines and

category management.

Attended national and regional trade shows, open houses, industry related

conferences, and meetings. Conducted onsite seminars for manufacturer and

distributor representatives to introduce and describe product lines and

build brand awareness.

Key Achievements:

Grew business from start-up to over 2 million in annual revenue within 4

years.

Recognized in the Atlanta Journal Constitution with featured article.

Expanded operations to include installation and finishing crews, additional

sales of $400,000 annually.

Distributor of the year for highest volume, Polyurethane category, breaking

old record by 186%.

Distributor of the year for highest volume, Sandpaper category, breaking

previous record by 144%.

Develop and manage web-site activity, increased volume by 15% and profit

dollars by 21%.

Manage company and financials to obtain a debt free organization.

Wampler Foods, Inc. - Atlanta, GA / Southeast Regional Sales Manager

1996-2001

Responsible for eighteen brokers in twenty two states and Puerto-Rico.

Directed sales, pricing, promotions and allowances for deli and branded

retail meat (CPG) products to headquarters of supermarket chains.

Key Achievements:

> Increased volume from 3.1 million pounds to over 8.7 million pounds by

new distribution and promotions.

> Opened 16 new accounts gaining incremental sales volume of 2.8 million

pounds in 18 months.

> Major customers included Publix, Winn-Dixie, Kroger, Albertsons, Jitney

Jungle, Food Lion, SuperValu, Bi-Lo, and Ingles Supermarkets.

> Corporate award for largest volume region with 38% of total company

sales.

> Increased profit for Region 11.2% by managing promotions, brokers, and

key accounts.

Odom's Tennessee Pride, Inc. - Atlanta, GA / Regional Sales Manager

1994-1996

Managed sales region with six brokers and direct sales force.

Presentations to corporate headquarters of supermarket chains within

Southeast Region. Managed and attended buying shows and industry

conferences. Managed and developed channel partners to maximize growth and

revenues.

Key Achievements:

> Increased volume numbers from 3.2 million pounds to over 4.6 million

pounds in two years.

> Received corporate award for largest percentage gain in volume for

entire company.

> Introduced radio and FSI coupon ads for major chains, set displays

and signage to coincide with promotions.

Jim Robinson * Page 2

Red Food Stores, Inc. - Chattanooga, TN / Meat Director (Interim) & Meat

Buyer 1991-1994

Reported directly to V.P. of Sales & Merchandising. Managed over 200

employees, 4 Retail Meat Supervisors, and 3 buyers. Developed and wrote

weekly newspaper advertising for 65 Retail Meat and Seafood Departments.

Coordinated vendor meetings with buyers, supervised and coached field

managers and buyers on new product launch with merchandising plans and

pricing for all stores.

Key Achievements:

> Planned and directed the Meat & Seafood Merchandising functions to assure

effective decisions regarding promotions, merchandising, pricing, and

advertising to achieve sales, profits, and quality objectives.

> Coordinated all buying activities to achieve and optimize service levels

and inventory turns.

> Weekly store visits and supervision of meat specialist and store

personnel. Directed in-store operations for Meat and Seafood Departments.

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EDUCATION

Bachelor of Business Administration - Marketing Management

Florida Atlantic University - Boca Raton, FL

Technical: Microsoft Word, Excel, Outlook, PowerPoint, QuickBooks

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