Sales Marketing
Resume:
Kristina (Tina) M. Ames
P.O. Box ***, Hana, Maui, Hawaii 96713
****.****@*****.***
Professional Accomplishments
. Marketing, Advertising and Public Relations - Developed, implemented,
and evaluated all advertising, marketing, corporate communications and
media/public relations for 490-bed tertiary care hospital and more
than 50 regional healthcare facilities ($2 million expense budget);
supervised research to analyze and monitor market share growth;
assisted in development of new programs and services.
. Branding and Corporate Identity - Managed two corporate name changes
taking affiliated businesses to one focused brand identity.
Implemented corporate branding and graphic standards programs
resulting in the complete redesign and production of all internal and
external communications and marketing materials leading to a
consistent, recognizable identity to the community and professional
industry.
. Media and Communications - Effectively managed media and related
inquiries for national and international news stories resulting in
extensive and positive media exposure. Experienced in working with
local network news programs, local and national print media and
professional journals in the development of feature stories promoting
organizational awareness. Provided training to executive and senior
level staff for communicating effectively with the media. Served as
media spokesperson and managed crisis communications.
. Market Research - Identified and executed market research to analyze
customer opinions on image, service satisfaction, top of mind
awareness and preference through focus groups, consumer surveys and
mystery shopping.
. Business Development - Developed and implemented a sales management
plan for a sales team calling on the top 500 businesses in the
Northern Virginia/Washington D.C. metro area.
. Event Management - Planned and coordinated events including major
facility grand openings, open houses, fairs, formal galas, continuing
education seminars and conventions for both the community and
professional audiences.
Professional Experience
Property Manager, Mangalam, Limited, October 2007 to present
Responsible for co-management of 300+ acre estate in a remote area of Maui,
Hawaii. Assist in care and maintenance of four homes and extensive
tropical gardens. Manage property budget and Human Resource functions for
five full time staff and multiple contract employees.
Founder and Board Chairman, Friends of Hana Keiki, April 2009 to present -
volunteer position
Founded non-profit corporation to assist Hana School in developing, funding
and promoting programs to enhance the academic achievement, social and
emotional development, cultural enrichment and healthful recreation of area
children.
. Developed corporate charter, bylaws, and operating policies for new
501(c)(3) non-profit.
. Conducted community needs assessment including written survey and
multiple focus groups.
. Developing a fund raising strategy including grant proposals and
individual donor cultivation.
. Serve as Board Chairman.
Kristina (Tina) M. Ames
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Director of Marketing & Public Relations, Avera McKennan, May 1997 to July
2006
Responsible for development, implementation, and evaluation of all
advertising, marketing, corporate communications and public relations for
490-bed tertiary care hospital and regional facilities ($2 million expense
budget); supervised research to analyze and monitor market share growth;
assisted in development of new programs and services; coordinated media
relations program.
. Provided strategic marketing planning to Avera McKennan and its 14
regional hospitals, 40 physician clinics and their satellite locations.
. Managed regional brand identity program including review of all printed
materials. Coordinated corporate name change for over 50 regional
entities.
. Responsible for crisis communication planning and execution, media
relations and executive media training. Served as regional spokesperson.
. Managed national and international media coverage for high profile
patient.
. Conducted consumer focus groups to assist in formulation of marketing
strategy.
. Extensive experience in promotion of new facilities and programs
including the opening of the Avera Behavioral Health Hospital and the
Orthopedic Institute.
. Managed conversion of websites for all regional facilities to a content
management system.
. Managed customer research including satisfaction surveys, mystery
shopping and perception surveys.
. Published three cookbooks promoting the hospital's cancer, diabetes and
heart programs.
. Supervised 7 full-time professional staff.
Community Consultant/Marketing Director, Children's Care Hospital & School
(CCHS)
July 1996 to May 1997
Responsible for development, implementation, and evaluation of all
marketing programs for CCHS to inform and sell its services to referral
sources; researched, analyzed and monitored market share growth;
represented CCHS with associations and community groups; assisted in
development of new programs and services; assisted in negotiating third
party contracts.
. Administered request for proposal and selection process of consulting
company resulting in the development of an organization-wide strategic
plan.
. Developed Marketing department for the organization resulting in
marketing plans to support the strategic business objectives.
Regional Manager, Corporate Outreach Program, Virginia Department of Rail
and Public Transportation (30 hours/week) and Siddall, Matus & Coughter
Advertising and Public Relations (20 hours/week)
October 1994 to July 1996
Responsible for program development and management of a nine member sales
team to inform and sell Transportation Demand Management services to the
largest businesses in Northern Virginia. Coordinated and developed
Employer Outreach Program including research, advertising, direct
marketing, and public affairs.
. Developed and managed sales program for de-centralized sales team.
. Developed Sales Force Manual.
. Planned and implemented three custom sales training courses.
. Directed agency work for the development of marketing, advertising and
public relations strategies, campaigns and materials.
. Managed federal grant budget ($1.2 million Federal grant)
Kristina (Tina) M. Ames
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Marketing Director, HEALTHSOUTH Rehabilitation Center of Greater Washington
(HSGW)
Silver Spring, MD August 1993 to June 1994
Marketing and Sales Coordinator, Alexandria Transit Company (ATC),
Alexandria, VA
August 1991 to August 1993
Coordinator of Student Programs and Creative Services, National Therapeutic
Associates (changed name to RehabPlus July 1991), Omaha, NE September 1988
to August 1991
Education & Professional Accomplishments
. Bachelor of Arts, Texas Tech University, Lubbock, Texas; Major:
Public Relations Minor: Marketing, 1988
. Executive Media Training, September 1997 and October 2001, Trained to
manage the editorial process especially in controversial situations
. South Dakota Association of Healthcare Marketing & Public Relations
2005 Bright Idea Award for development of interactive CD-ROM
. American Public Transit Association two first place 1993 International
Adwheel Awards in the poster and complete campaign categories for
Tourist Information program
. Virginia Department of Rail and Public Transportation 1993 Innovative
Program award for Tourist Information program
. President South Dakota Association of Healthcare Marketing and Public
Relations 2001-2003
. Bishop's Communications Committee Member Catholic Diocese of Sioux
Falls 1998-2001
. Leadership Sioux Falls 1997 Graduate
. School Community Council Member Hana High and Elementary School-
Elected to Board June 2009 currently serve as Board Chairman
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