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Sales Quality Control

Location:
Burbank, CA, 91502
Posted:
August 31, 2011

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Resume:

David Penney

*** **** *********** *** #***

Burbank, Ca 91502

818-***-**** Cell

PROFESSIONAL EXPERIENCE

Walt Disney Studios-Home Entertainment: June 2001 - June 2011

Senior Manager: Creative Marketing Group

Led creative staff in execution of digital and print campaigns.

Brainstormed, provided strategic direction and made appropriate

recommendations for product development, consumer marketing and trade

campaigns associated with entertainment properties. Managed production

team in conversion of DVD key art into appropriate specs for digital

download sale sites including itunes, Vudu, Amazon and Sony

digital platforms. Approved key art conversions for digital distribution

including adjustments to title treatment lettering, size changes to

branding, removal or addition of talent names and revisions to character

art. Managed outside vendors and internal staff in development of key

deliverables including packaging, rich media, email blasts, online viral

campaigns, print ads, radio spots, and in-store signage. Provided creative

input for Facebook pages and Twitter blasts based on Marketing objectives

and strategies. Met regularly with other divisions to discuss their

objectives associated with franchises in order to maintain cohesive

campaigns and brand integrity. Negotiated and maintained project budgets

with outside vendors. Tracked milestone dates with fulfillment groups.

Developed and maintained online creative approval and digital asset site

saving 30% annually in print production costs.

Received Synergy Award for key participation in development of Blu-ray

Demystification Campaign, which led to $15 million global partnership with

Panasonic.

Warner Bros- Studio Stores Corporate: February 2000-November 2000

Buyer: Studio Store Division

Led art staff in development of character art to be incorporated into

apparel lines. Properties included DC Comics, Warner Bros. Classics and

Theatrical Properties. Forecasted national sales opportunities for

specific properties. Worked with manufactures, including overseas,

maintaining quality control. Negotiated with vendors for production and

distribution contracts. Reported daily to Vice President to present sales

reports. Responsible for overseeing distribution and fulfillment

nationwide to all stores. Oversaw administrative staff.

Warner Bros.-Consumer Products: July 1997-February 2000

Administrator Creative Services

Organized Character Art staff in developing style guides for various

licensees. Liaison to Director of Marketing. Key attendee in consumer

positioning and strategy meetings. Created and maintained production

schedule based on Sales deadlines. Responsible for managing in house

production staff. Worked directly with outside vendors in developing POP

for Licensing shows. Presented to marketing all various stages of Consumer

campaigns. Set and maintained budget for all projects

Skills: Excel, Photoshop proficient, Adobe proficient, Indesign Proficient

References: Furnished upon request



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