David Penney
Burbank, Ca 91502
818-***-**** Cell
PROFESSIONAL EXPERIENCE
Walt Disney Studios-Home Entertainment: June 2001 - June 2011
Senior Manager: Creative Marketing Group
Led creative staff in execution of digital and print campaigns.
Brainstormed, provided strategic direction and made appropriate
recommendations for product development, consumer marketing and trade
campaigns associated with entertainment properties. Managed production
team in conversion of DVD key art into appropriate specs for digital
download sale sites including itunes, Vudu, Amazon and Sony
digital platforms. Approved key art conversions for digital distribution
including adjustments to title treatment lettering, size changes to
branding, removal or addition of talent names and revisions to character
art. Managed outside vendors and internal staff in development of key
deliverables including packaging, rich media, email blasts, online viral
campaigns, print ads, radio spots, and in-store signage. Provided creative
input for Facebook pages and Twitter blasts based on Marketing objectives
and strategies. Met regularly with other divisions to discuss their
objectives associated with franchises in order to maintain cohesive
campaigns and brand integrity. Negotiated and maintained project budgets
with outside vendors. Tracked milestone dates with fulfillment groups.
Developed and maintained online creative approval and digital asset site
saving 30% annually in print production costs.
Received Synergy Award for key participation in development of Blu-ray
Demystification Campaign, which led to $15 million global partnership with
Panasonic.
Warner Bros- Studio Stores Corporate: February 2000-November 2000
Buyer: Studio Store Division
Led art staff in development of character art to be incorporated into
apparel lines. Properties included DC Comics, Warner Bros. Classics and
Theatrical Properties. Forecasted national sales opportunities for
specific properties. Worked with manufactures, including overseas,
maintaining quality control. Negotiated with vendors for production and
distribution contracts. Reported daily to Vice President to present sales
reports. Responsible for overseeing distribution and fulfillment
nationwide to all stores. Oversaw administrative staff.
Warner Bros.-Consumer Products: July 1997-February 2000
Administrator Creative Services
Organized Character Art staff in developing style guides for various
licensees. Liaison to Director of Marketing. Key attendee in consumer
positioning and strategy meetings. Created and maintained production
schedule based on Sales deadlines. Responsible for managing in house
production staff. Worked directly with outside vendors in developing POP
for Licensing shows. Presented to marketing all various stages of Consumer
campaigns. Set and maintained budget for all projects
Skills: Excel, Photoshop proficient, Adobe proficient, Indesign Proficient
References: Furnished upon request