Sales Marketing

Greg Friedmann

***** ******* ***** ? Ashburn, VA 20147 ? 703-***-**** ? 703-***-**** ?

***********@*******.***

PROFESSIONAL SUMMARY

Highly successful marketing and communications professional with experience

in the private/public sector and nonprofit/association markets. Expert in

forging go-to-market strategies, plans, branding and promotional campaigns,

messaging platforms and collateral to build visibility, thought leadership,

brand and market share. Proven record of accomplishment in generating

revenue and reducing operating costs by implementing effective marketing

strategies and streamlining internal functions. Strong analytical,

organizational, collaborative and team-building skills; excellent

writer/editor, experienced in all traditional and social media vehicles.

Proven team player, at ease working with board members, senior executives,

and subject matter experts; positive attitude, superior interpersonal

communications and presentation skills. Accredited in Public Relations

(APR), Public Relations Society of America (PRSA).

Additional Strengths and Competencies include:

Brand Strategies Internet Marketing New Product Launch

Tradeshow Marketing Public Relations Program Management

Executive Communications Multi-media Marketing Leadership

SELECTED ACHIEVEMENTS

. Created and implemented strategies for corporate and marketing

communications and PR programs, driving corporate brands and key

message platforms throughout various marketing channels, significantly

increasing visibility and sales activity

. Designed, created and deployed website upgrades, webinars, collateral,

media relations, conference speaker placements and presentations, case

histories, tradeshow exhibits, e-blasts, direct mail, proposals, and

other marketing communications-all reflecting consistent branding and

topline messaging

. Grew media coverage by 77% in 2009, additional 30% in 2010 for

Juniper's Federal unit; identified & supported numerous speaking &

media opportunities for executives & technical SMEs; drove messaging &

agenda creation for C-level & other events; secured top-tier awards

for executives and client programs

. Saved over $100K in annual marketing/communications costs by bringing

functions

in-house, eliminating the need for third party agencies while

significantly increasing output

. Developed strategy and internal/external communications for Juniper's

launch of the "New Network" campaign in the Federal market

. Launched highly successful e-letter, reaching 20,000 members and

targets and significantly boosting website traffic; grew customer &

contact database by 400% in three years, significantly increasing

visibility throughout industry; managed case history continuum for

media placement & collateral use

. Designed and implemented new corporate and members-only websites; led

development teams to on-time & under-budget rollouts of new web

functionality, resulting in over 300% increase in online orders

CAREER HISTORY

Manager, Corporate Communications

Juniper Networks, Herndon VA January

2008 to April 2011

Key Responsibilities & Contributions:

. Established new in-house marketing communications function for

federal/public sector unit of Juniper, serving VPs/Directors of Sales,

Marketing, Government Affairs, strategy/business development, channels

& partners

. Advanced Juniper thought leadership position through media relations,

speaker placements; grew media coverage by 77% in 2009, additional 30%

in 2010; identified & supported numerous speaking & media

opportunities for executives & technical SMEs; drove messaging &

agenda creation for C-level & other events; secured top-tier awards

for executives and client programs

. Forged go-to-market messaging, wrote brochures, op-eds/bylines, blog

entries and related communications to define and promote Juniper's

cyber security, thought leadership and solutions

. Helped establish new 'Public Policy Issues Management' function for

Government Affairs team, analyzing various public affairs issues to

create backgrounders & POV statements/talking points for Juniper

executives

. Developed external/internal communications for product launches,

speakers' bureau, corporate overview & executive presentations,

collateral, ad copy (print, radio), website text, sales/executive

correspondence, RFPs, etc.

Director of Marketing

Brainware, Inc., Ashburn VA July 2006 to Oct. 2007

Key Responsibilities & Contributions:

. Created and implemented strategies for corporate and marketing,

communications and PR programs, driving key message platforms

throughout various marketing channels, significantly increasing

visibility and sales activity for this start-up software firm

. Formulated plans and budgets to implement multi-channel marketing and

communications programs to expand corporate visibility and generate

sales activity.

. Designed, created and deployed website upgrades, webinars, collateral,

media relations, conference speaker placements and presentations, case

histories, tradeshow exhibits, e-blasts, direct mail, proposals, and

other marketing communications.

. Grew e-list of customer and prospect leads by 3x in first year, built

media and analyst list, and expanded coverage of Brainware and its

solutions.

. Led search for external PR/marketing firm to extend corporate

visibility and sales activity in key vertical industries.

. Expanded roster of customer references and developed case histories

for media and analyst use.

Director, PR/Communications

Systems & Software Consortium, Inc. (SSCI), Herndon VA

May 1990 to July 2006

Key Responsibilities & Contributions:

. Created a variety of public relations, communications, and events

programs to drive awareness and sales activity for this nonprofit

industry & government agency consortium

. Advised President/CEO & other senior executives in communications,

marketing programs, product & service launches, and PR/outreach

. Created new "SSCI Excellence Awards" series and other executive-level

events of national scope, building thought leadership and visibility

through executive speakers bureau

. Launched highly successful e-letter, grew audience to 20,000.

significantly boosting website traffic; grew customer & contact

database by 400% in three years, significantly increasing visibility

throughout industry; managed case history continuum for media

placement & collateral use

. Designed and implemented new corporate and members-only websites; led

development teams to on-time & under-budget rollouts of new web

functionality, resulting in over 300% increase in online orders

EDUCATION/PROFESSIONAL DEVELOPMENT/CERTIFICATIONS

Bachelor of Arts

Major, English Literature; Minor, Government & Politics

University of Maryland, College Park

Elected to Phi Kappa Phi Honorary Academic Society (top 10% of class)

Accredited in Public Relations (APR), Public Relations Society of America

Contact this candidate