Brian Turley

abgs4i@r.postjobfree.com 801-***-****

Portfolios: http://turleycommsportfolio.webs.com/

Executive Summary

Strategic, detail oriented leader looking for an opportunity to leverage advertising experience as an Account Services Coordinator

• Experience in brand development & exploration (market research, graphics and product creation)

• Oversaw & analyzed campaign research, strategy and creative execution on multiple campaigns

• Ability to translate research insights, customer ideas into strategic game plan

• Aptitude for rapidly learning new software solutions and applications

Professional Experience

Alphagraphics ( International marketing, design and print communications company) 02/2008 – Present

C SR/Communications Coordinator (Orem, UT)

• Increased repeat business by 20% through setting communication goals and implementing appropriate product strategies

• Maximized efficient usage of resources through multi-tasking: deadlines, project estimation, design and print-production

• Launched Preps Magazine (High School Sports) consulting local advertisers on strategy and execution

• Designed marketing collateral for numerous local companies (logos, invoices, brochures, business cards, banners etc…)

P roduction Coordinator (Provo, UT)

• Solved print color issues of clientele through training fellow employees in technical color out-put solutions

• Boosted production efficiency 35% by multi-tasking digital color printing and design schedules

• Maintained customers’ personal online ordering sites by updating pricing and product features (Four51 site)

Hedgehog Solutions ( Local marketing, design, print and media publishing company) 07/2007 – 02/2008

O nline Account Coordinator (Orem, UT)

• Coordinated, tracked preflight / design schedule of Vervante.com (Online Publishing Site)

• Enhanced professionalism of Vervante.com’s clientele through collaboration resulting in streamlining of design and presentation

• Elevated production turn-time of Vervante.com’s in-stock product by 15% through troubleshooting product organization

Campaign Experience

Garnier, Rock Star, Brightline iTV, REI, Miller Motorsports Park, Ski Utah, Creditmonitoring.com, BMW, Firehouse Car Wash

and Utah Department of Health

Research

- Identified Sun Care target audience & market position through survey, focus group, ethnographies & on-on-one interviews

- Retooled survey questions increasing accuracy of measurements in SPSS

- Uncovered key energy drink insights from Mintel showing opportunity to advance current brand model

- Distinguished target audience, ‘Financially Naïve’, from secondary audience via focus groups and ethnographies

Writing

- Conceptualized brand positioning strategy, brand model and creative brief through analysis of focus groups and ethnographies

- Formulated media plan to increase market share of ‘Young Professional’ target in major US cities

- Constructed product based strategy to appeal to a new user labeled as the ‘casual outdoorsman’

Leadership/ Creative Innovation

- Led discussion on implications of secondary research; Created unique product offering based on campaign strategy

- Directed creative and strategic brainstorming through analytical methods taught in industrial design

- Maximized limited advertising budget by using redeemable color receipt ads through Smith’s Grocery

- Executed copy, graphics and other collateral for listed clients

Education

B A in Communications, Brigham Young University 12/2009

•

-Emphasis: Advertising Management; Communications Major GPA 3.6

9/2003-2006

-Industrial (Product) Design Program, Brigham Young University

Volunteer & Noteworthy

Volunteer Representative Knoxville, TN 03/01 - 05/03

• Trained & motivated 45-50 new representatives in methods of: planning, teaching and overall presentation skills

• Accomplished Eagle Scout May 1999 • Achieved highest sales award December 2006 • 6 year background in Graphic Design

(InDesign, Photoshop, Illustrator) • Entry level experience in SPSS • Intermediate level of expertise in Microsoft products (Word,

Excel, Power Point)

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