Jodi Wallace
* ******** ******, *********, ** ***72
**************@*****.***, 617-***-****
PROFESSIONAL SUMMARY
Proven Sales and Account Management executive in the software, digital, and
mobile industries that consistently meets and exceeds individual goals and
customer expectations. Demonstrated record of accomplishment in client
retention and increasing client market share through effective relationship
management skills.
PROFESSIONAL EXPERIENCE
Profinity, LLC, Boston, MA
12/10-2/11
Consultant
. Worked with Account Management team to streamline project rollouts and
client deliverables
- Created project overviews and assisted in project scope
. Developed and documented best practices for improving operational
efficiencies within the Account Management team and Profinity
. Used analytical skills to proactively analyze and communicate campaign
performance results with clients and internal Profinity Executive Team
. Assisted Account Management team in driving client launches
- Participated in client launch meetings
. Developed and executed performance improvement tests for current
campaigns
- Designed, implemented and monitored test plans to drive
conversion and revenue
- Monitored campaign performance and identified customer issues
Quantia Communications / QuantiaMD, Waltham, MA
1/08-8/10
Client Services Manager
QuantiaMD is an interactive healthcare website providing physicians
with access to relevant, clinical
content via mobile/smartphones and the web.
. Oversaw all elements of Program Management for Pharma Key Accounts and
Interactive Agencies
- Portfolio included: Eli Lilly, Biogen, Shire, Glaxo SmithKline,
Ortho Biotech, AstraZeneca
- Built and maintained business relationships with clients
- Developed implementation strategies, strategic plans and
marketing requirement documents
- Managed all required legal and regulatory submission processes
- Participated in client status meetings/project reviews on a
weekly basis and technical calls on an as
needed basis
. Developed and delivered analytic reports based on clients'
requirements
. Identified additional business opportunities and worked with Sales
team cultivating opportunities
. Responsible for project resource allocation from implementation thru
go live
. Collaborated with Marketing to ensure forecasts were met
. Worked with physician champions to ensure content was relevant
. Communicated with Product Development on identified new market
trends/requests
TNS Media Intelligence/Cymfony, Watertown, MA
11/05-12/07
Enterprise Account Manager
Cymfony provides market influence analytics by scanning and interpreting
the millions of voices at the intersection of social and traditional
media.
. Managed enterprise client base and public relations agencies using
Orchestra, a web based dashboard that provides real time analysis of
traditional and social media
- Enterprise portfolio included: Pfizer, Eli Lilly and Bank of
America
o 15% upsell for Bank of America thru November, 25% upsell
for Pfizer thru November
o Increased Pfizer contract 23% in 2006, Increased Eli Lilly
contract 15% in 2006
- Other accounts included CNET, LSI Logic and Northwestern Mutual
- Maintained quality client relationships to ensure high level of
renewals within client base
- Worked with clients to define ongoing enhancements and
adjustments to meet their business needs with a specific focus on
cross-sell and up-sell targets and quotas
- Negotiated terms and conditions for client renewals and upsells
. Collaborated with the Analyst team to deliver reports which included
competitive and qualitative analysis
. Provided consulting expertise to identify brands and messages for both
the client and their competitive set in order to deliver analytics on
the people, issues and trends affecting business.
. Educated and assisted clients on the Orchestra Dashboard product.
TripAdvisor, Inc., Needham, MA
Key Account Manager
3/05-11/05
. Managed Overall Relationship of Key Accounts
- Improved volume and quality of click traffic by implementing
merchandising strategies in coordination with Sales, Development
and Content
- Assessed and evaluated client requests for coding changes,
pricing display, teaser text and reports
- Client portfolio included: Orbitz, Expedia, Travelocity, New
York Times, Viacom, Hotels.com, Hotwire, CheapTickets, CitySearch
and Classic Custom Vacations
. Improved Commerce Presentation by Recommending Client Initiatives
- Developed testing and implementation with Merchandising, Content
and Engineering
- Delivered recommendations and expected financial impact of
initiatives
. Identified Up Sell and Cross Sell Initiatives
e-TRAVEL SOFTWARE (formerly Oracle e-Travel), Waltham, MA
9/99-3/05
Account Manager
. Managed the Customer Relationship at Multiple Levels
- Oversaw regular strategy meetings to ensure success of mutually
agreed upon business plans
- Introduced and sold new products and value added services
- Managed software enhancement requests and upgrade activities
- Escalated product issues and customer service issues
- Executed contract renewals
- Client portfolio included: NCR, Cigna, Seagram's, Universal
Studios, Ogilvy & Mather, AOL, Experian, Ameritrade, Invensys,
Time, Keane, Sapient, Adecco and Gentiva Health Systems
. Forecasted and Tracked Transaction Revenues to Ensure Return on
Investment Strategies were on Target
- Consistently met or exceeded all individual quarterly objectives
and year end goals
. Managed the Implementation of the e-Travel Web-based Internet
Application
- Reviewed scope of project, conferred with client on product
expectations, and aligned and introduced team assembled to best
meet needs
- Managed project plans to ensure implementations were completed
within contractual timelines
. Developed and Executed User Deployment Strategies and Change
Management Plans
- Performed product training
- Designed promotional and marketing communication collateral to
increase user adoption
. Assisted Sales With Product Demonstrations, Presentations and RFP's
for New Business Opportunities
EDUCATION
Bates College, BA