Marketing Sales
Resume:
Greg Woryk
Marketing Executive
Road
Kettering, OH 45419
******@*******.***
Results Driven Marketing Professional; decisive leader with over 15 years
of experience leveraging research-based strategy to retain and maximize
existing business as well as acquire/develop new revenue streams.
Passionate about exploring new means of connecting consumers to brands; an
empathetic yet objective leader focused on the continual improvement of
high performing teams. Seeking an executive position in which to add value
and build business profitably.
EDUCATION
EASTERN KENTUCKY UNIVERSITY Bachelor of Arts Degree, Communications/Public
Relations
PROFESSIONAL EXPERIENCE
Norman-Spencer Agency, Inc. - Dayton, OH
11/2010 - 8/2011
Chief Marketing Officer. Market planning and promotion of a national,
multi-brand insurance wholesaler. Brand integration of newly acquired
lines of business, market research and planning and department and budget
management.
. Rebranded three regional business units into one national brand
including website development, advertising strategy and creative
direction reducing ad costs while increasing brand value
. Began brand transition of 5 lines of business to increase awareness of
parent brand
. Achieved approximately 10% reduction in Cost Per Lead via targeted e-
mail blast messaging
. Improved lead quality by improving third party website presence and
copy relevance
. Developed metrics and reporting of KPIs
Instant Tax Service - Dayton, OH
10/2007 - 5/2010
Vice President of Marketing. Developed and executed comprehensive franchise
sales and consumer marketing campaigns for $42M company. Recruited,
developed, and directed in-house marketing team, including media buyers,
print and web designers, copywriter and public relations professionals.
. Developed new $1MM revenue stream passing media buying costs to
franchisees
. Created marketing and media plan for 1,200 franchise units with an
annual growth rate of 200% (consumer and franchise recruitment)
. Increased response rate by 80% via $8MM+ media campaign (TV, radio,
outdoor) while reducing budget by 50%
. Implemented attitude & awareness study identifying branding gaps
leading to new SMS campaign and repositioning of POS creative
. Developed comprehensive social media strategy and leveraged key web
2.0 tools in support of traditional media campaigns, increasing brand
awareness and improving SEO
. Led search engine optimization initiative achieving dominant
positioning in organic search
Berry Network, Inc (an AT&T Company) - Irvine, CA
6/2000 - 5/2007
Director, New Business. 6/2005 - 5/2007 Promoted to increase account
acquisition of new west coast office for $200M directional ad agency.
. Acquired over $2.4M+ in new business (Roto Rooter, Kawasaki Motors,
and others)
. Maximized media plan effectiveness and revenue to exceed new business
acquisition goals
. Leveraged existing relationships and utilized business acquisition
tools to prospect new business and build relationships with
advertisers to achieve millions of dollars of investment in national
advertising
Marketing Manager. 6/2000 - 6/2005. Developed and implemented direct
marketing programs and delivered strategic media plans to clients and
prospects. Managed team of eight marketing analysts to compile competitive
analyses, demographic analyses and market research coordination to increase
effectiveness of marketing campaigns. Leveraged direct mail, e-mail, and
telemarketing to support new business development and interactive media
sales lead generation.
. Developed directional media model, resulting in the
acquisition of $11 million account
. Increased productivity through implementation of key process
improvements including predictive modeling, electronic tear page
production, and automated directory inventory maintenance
Moto Photo, Inc - Dayton, OH
7/1994 -
6/2000
Director of Marketing Communications. 1/1999 - 6/2000. Promoted to
direct internal communication channels for field support teams and 450
retail stores as well as explore strategic digital commerce solutions with
emerging technology companies (Ofoto, Snapfish, Seattle Filmworks, etc.) to
penetrate new markets.
. Identified and maximized public relations opportunities to
align with target markets, including placement in US News & World
Report, Success Magazine, and local market radio interviews and
newspaper features
. Redesigned corporate website integrating individual store
pages to build brand consistency and support local promotions,
increasing brand awareness and franchisee participation
Franchise Business Operations Consultant 11/1996 - 1/1999. Promoted to
increase unit revenue and profitability through collaborative P&L
consultation including labor cost management, operational efficiency, and
general management practices.
. Gained buy-in of over 300 franchisees into system programs and
trained all new franchisees in operating standards and policies
through classroom and on-site training
. Developed immediate action plans for implementation in troubled
stores to build roadmap for achieving revenue and profit goals
. Counseled owners on unit expansion and when necessary selling out of
the business
Regional Marketing Manager 7/1994 - 11/ 1996
Collaborated with advertising agency to create quarterly system promotions
for Moto Photo including media buys, store signage, and print programs.
. Assisted in development of annual marketing plans for
franchisees to boost profitability and overall system sales and
supervised the management of advertising co-op groups
. Trained all new franchisees in advertising, local store
marketing and quarterly promotions
Ponderosa Steakhouses - Dayton, OH
March 1992 - July
1994
Sales Promotion Supervisor. Promoted to direct sales promotion agency in
the development and fulfillment of new target marketing program, including
scheduling, production, and distribution of premium items for over 700
units. Developed local store marketing programs for field implementation.
Print Production Coordinator 3/1992 - 12/1993
Coordinated all facets of print advertising production, including design,
photography, versioning, press checks, and calls to order.
CERTIFICATIONS & PROFESSIONAL AFFILIATIONS
Certified Franchise Executive (CFE) - International Franchise Association
Chapter President - Public Relations Student Society of America (PRSSA) -
Eastern Kentucky University
Small Business Owner (1986 - 1989) Owned and operated food concessions
business
COMMUNITY INVOLVEMENT
4 Paws for Ability - (Xenia, Ohio) Raising service dogs
Habitat for Humanity (Miami County, Ohio) - Former Publicity Chair
St. Patrick Soup Kitchen (Troy, Ohio) - Volunteer meal preparation/delivery
Stepping Stones Head Start Program (Troy, Ohio) - Tutor
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