eCommerce Manager, Customer Service, Marketing, Business Strategy

Erin Bitar

Phone: 415-***-****

Email: ****.*****@*****.***

OBJECTIVE

Seeking a position that leverages my experience with ecommerce, analytics, web site management, customer relationship

management, and knowledge of operations best practices. The ideal position will include oversight of all elements of an online or

direct business, including strategy, marketing, execution, planning and operations with the opportunity to continuously increase

my knowledge base and add significant value to a growing business.

QUALIFICATIONS

• Extensive experience in consumer retail, ecommerce, and marketing with strong passion for the customer experience

• Solid understanding of ecommerce, web site management, web design, analytics, reporting, process flow, project

management, risk management, inventory management and customer relationship management

• Entrepreneurial minded, high energy, self starter, and comfortable multi tasker able to succeed in a dynamic environment.

EXPERIENCE

Bare Escentuals, San Francisco, CA

Feb. 08 to Present –

Joining Bare Escentuals as a Retail Operations Specialist, I focused on maximizing local advertising and social media marketing

opportunities across retail properties. Success with this previously untapped market caught the attention of senior management

and I was promoted to Customer Retention Manager focused on maximizing our relationship with the direct customer. Execution

of profitable business strategies elevated me as an ideal candidate for eCommerce Manager. As the most senior member of the

US ecommerce business, this new role brought me increased responsibilities leading a complex, dynamic business in an ever

changing technical environment.

ECOMMERCE MANAGER – Oversee US Web business team which includes an ecommerce website, mobile site and Amazon storefront

business. Responsibilities include leading the strategy, onsite marketing, planning, operations, and maintenance of all site

content.

• Proven ability to drive sales through creative merchandising, promotions strategy and communication

• Led concept and implementation of new Site Navigation resulting in 2 point increase in Customer Satisfaction

• Developed format and process for weekly KPI and analytics reporting distributed across the organization

CUSTOMER RETENTION MANAGER – Key member of the Direct to Consumer/Web team overseeing multi million dollar continuity

business. Responsible for executing against company goals, develop business plan and communication strategy, track progress

to goals, financial results, and perform analysis to identify opportunities.

• Stabilized $35M business through continuity business category growth and increased customer retention

• Launched auto delivery business generating an incremental $1M in less than a year

• Launched new Direct to Consumer marketing and communication strategy resulting in a positive ROI

• Led training and acted as primary sales liaison for Customer Call Center, increasing customer care KPIs

RETAIL OPERATIONS SPECIALIST – Manage retail initiatives such as local advertising and social media marketing.

• Implemented local marketing strategies, improved brand presence and increased customer acquisition

• Developed and managed a field response process for customer feedback

Prior to joining Bare Escentuals, I pursued opportunities that broadened my skills and added expertise in finance, analytics, risk

and customer relationship management, and public relations.

Cowen and Company, LLC, San Francisco, CA

Apr. 07 to Feb. 08 –

TECHNOLOGY/SOFTWARE, EQUITY RESEARCH ASSISTANT – Develop and maintain detailed financial models, analyze financial statements,

draft and edit research notes, manage CRM system and act as media liaison.

Morrison & Foerster LLP, San Francisco, CA

Aug. 05 to Apr. 07 –

NEW BUSINESS RISK ANALYST – Analyze and resolve business and legal conflicts of interest among U.S. and foreign offices and

produce resolution strategy for firm’s business review and risk management committees.

Porter Novelli, San Francisco, CA

Oct. 04 to Aug. 05 –

ASSISTANT ACCOUNT EXECUTIVE – Public relations outreach for technology sector and new client prospecting.

National Coalition on Health Care, Washington, DC

Jun. 03 to Oct. 04 –

PUBLIC AFFAIRS ASSISTANT – Public Relations outreach, policy analysis, budgeting of grant funding and development of health policy

specifications report distributed at Capitol Hill.

EDUCATION

• B.A. in Public Policy and American Institutions – May 2003

Brown University – Providence, RI

Study Abroad Program at the University of Otago – Dunedin, New Zealand (Fall Semester 2001)

Team Captain for Brown University Softball Team, First Team All Ivy Selection, Most Valuable Player

• Miscellaneous courses at the University of California Berkeley Extension – San Francisco, CA

Essentials of Public Relations (Winter 2005), Financial Accounting (Winter 2007), Strategic Brand Management (Fall

2008), Fashion Illustration (Fall 2008), Basic Corporate Finance (Fall 2009), Pricing: Strategies and Tactics (Spring

2010)

• California Tax Education Council (CTEC) Registered Tax Preparer (CRTP)

OTHER SKILLS

• High proficiency with CRM, Demandware, Web based analytics and merchandising reporting tools (IBM Coremetrics,

Google Analytics), Excel and PowerPoint.

• Production skills and working experience with HTML, CSS, and Photoshop.

• Exposure to Oracle BI, Access, Bloomberg, LexisNexis, Dun & Bradstreet, Factset, Thomson One/First Call, CRM, SQL,

SPSS.

VOLUNTEER WORK

American Cancer Society, Brown Alumni Association, Crossroads School Alumni Association, IRS VITA program, SF Opera

Bravo! Club, San Francisco Food Bank, Glide.

Contact this candidate