Marketing Director

Markus Fischer

**** **** ***** ***** ***** . Chanhassen, MN . 55317

Home: 952-***-**** . Mobile: 612-***-**** . E-mail:

************@*****.***

EXPERIENCE SUMMARY

Marketing Professional with 20+ years proven marketing leadership experience

and expertise development through-out all major functions of marketing;

Innovation, Value Proposition Development, Brand Strategy, Customer

Segmentation, Customer Strategy & Targeting, Marketing Plan, Viral & Digital

strategy & communication, Loyalty & CRM, Communications Strategy, Agency

Management, Primary and Secondary research. Emphasis on in market outcomes that

deliver ROI and new Ways & Spaces for Growth. Industries include, Consumer

Goods, Consumer Electronics, Entertainment, B2B, Copiers and Restaurants.

Leadership & Talent Management - Managed/lead small and large teams with and

w/out direct reporting responsibility, active talent management, mentorship and

coaching focus

ELISITSOLUTIONS, LLC.

June 2011 - Present

Senior Partner

Core Responsibility: Strategic Development, Business Development, Marketing

BLUESTEM BRANDS, INC.

April 2010 - May 2011

Innovation Lead

Core Responsibilities: P&L Owner, Innovation Design & Experimentation, Talent

Development, Segmentation Development, Marketing Plan, Channel Shift owner,

Direct Marketing

Delivered:

Segmentation for new business and P&L development

Experiment Design and Implementation for FY'11

Marketing Plan for F2 FY'10

Web channel shift Innovation

Business Development

Major initiative cross functional lead

Best buy co., inc.

July 2000- Mar 2010

Core Responsibilities: Marketing Plan development and implementation,

Innovation design and experimentation, Orchestration of Marketing Capability

Resources, People development

Director Computing & Geek Squad (Marketing Capability Lead) - (Feb 09 - Mar 10)

Delivered:

Customer & Business Strategy - Developed &lead Computing "Back to School"

Strategy for TV & on line through execution with agency (CP&B). Developed and

implemented Usage Model based business and marketing strategy adopted company

wide. Re-framed Geek Squad brand to tie closer to BBY brand gaining greater

equity for both

Growth - Lead development and communication of series of proprietary

personalized Computers under the brand of "You spoke we listened". 1st launch

during FY'10 with plans for 3 more releases for FY'11. Re-worked Geek Squad

brand architecture and lead international expansion and growth through

standardization (Turkey, China, UK) Developed Telematics opportunity and scope

of partnership with OEMs

Director Brand Strategy - (Sept 08 - Feb 09)

Delivered:

Customer & Business Strategy - FY'10 Q1 Market Place heavy up for total

BBY(strategy, media and advertising), 2nd on line Brand Development, customer

target, strategy & marketing plan development, people and leadership

development, Lead Holiday Brand Communication plan

BBY Brand - Current state Brand Architecture Assessment, Historic Brand

Identity development, Brand Voice identification and development, Brand Equity

developed and defined, Napster & BBY Brand Architecture defined, Dream Support

internal communications, Youth Strategic Target developed & scoped

Director Entertainment OG (Marketing Capability lead) - (Jan 07 - Sept 08)

Delivered:

Customer & Business Strategy - Customer Performance Reviews (CPRs) for Sr

Leadership, Entertainment Strategy including Value Propositions for all

categories, with multi-channel executions merging physical and digital content

delivery, people and leadership development

Growth - Napster M&A Brand Value Assessment, Launched Musical Instruments (GOs,

Virtual Branded Expericnce, Brand development & ID), Gaming Loyalty club (RZ

for Gamers) strategy and implementation, Access Entertainment Strategy and

execution (RZ platform, Soul of the Brand, - Police & Cold Play, etc), Hancock

Sony Partnership and TV spot execution, Gaming MDF and Holiday TV spots

Sr Manager AFTON (Marketing lead) - (2006 - Jan07)

Delivered:

Customer & Business Strategy - Merged Demand and Supply strategies, Demand

Strategy and Landscape for all BBY, Ground work for Cambridge/Synergy, Customer

Demand Analysis (CDAs), Digital customer translation, Customer MRPs, people and

leadership development

Sr Manager Customer Centricity Buzz Team (Marketing lead) - (2005-2006)

Delivered:

Customer & Business Strategy - Customer and Business Strategy and test for

Musical Instruments, Research and Marketing plan creation and execution for MI,

Ultimate Gaming, MOD, RZ for Gamers v1, Used Games etc, College Buzz ALPS team

foundation, people and leadership development, retail field experience

Manager Customer Centricity Jill Team (Marketing lead) - (2003-2005)

Delivered:

Customer & Business Strategy - Customer and Business Strategy Jill Value Props,

Personal Shopping Assistant (PSA) Brand, Research & Marketing plan developed

and executed, "Just of Kids" Value Proposition developed and tested,

Demographic Segmentation developed and implemented across retail & corporate,

retail field experience

Manager Appliances (Marketing lead) - (2001 - 2003)

Delivered:

Customer & Business Strategy - Conversion Strategy and ACE development and

execution, Awareness Strategy development and execution - Little Chef's TV spot

won first ever advertising award (EFFIE) for BBY

Associate Manager Retail Interactives - (2000 - 2001)

Delivered:

Customer & Business Strategy - Developed and implemented in store interative

kiosks and content for all major categories including PC CTO, Gaming, Wireless,

HT, etc

KATUN Corp., Bloomington, MN - (1996-2000)

International Product Manager - Parts Division

P&L responsibility for Office Copier parts International (Western & Eastern

Europe, including Russia)

New Product launches & Promotions World Wide (162 countries)

GREENTREE FINANCIAL, St,Paul, MN - (1995-96)

Loan Officer & Financial Planner

Loan approvals and maintenance

Personal Finance consultant

MANDARIN YEN, Bloomington, MN (1993-95)

Restaurant Manager

Other

Bi-lingual (English/German)

5 years of French & 2 years of Latin

Experienced musician across most genres - played "around town" (Vienna & Mpls)

Captain Varsity Soccer team - international experience

Soccer Coach

Licensed Ski instructor

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