Ecommerce

James E. Dorans

**** ***** ****** ***** * Jamaica Estates, NY 11432

718-***-**** *******@*****.***

Over a decade of experience managing multiple Online campaigns through PPC and

Affiliate programs. I have reached or surpassed companies’ sales goals by increasing and

converting traffic. While keep with all in the brand’s identity and messaging. In addition

to online marketing experience I am adept in web merchandizing, web design and front

end web developer skills.

EXPERIENCE:

Shiseido Cos. (America), Inc; NARS Cosmetics - John Varvatos Fragrance and Skin -

ZIRH. - Ecommerce Manager

January 2007 to September 2012

• Manage the PPC campaigns for NARS and ZIRH, having increased both campaigns to

over 320% ROI and protect the brands images.

• Help managed the launching of NARS Cosmetics new website. I still manage the web

merchandizing and other website updates.

• Did updates to the Websites and web merchandizing; NARScosmetics.com with the

Able Commerce Site and Create The Group Software, NARScosmetics.eu/.uk/.fr sites in

the Magento platform, ZIRH custom CMS.

• Managing internet marketing/advertising programs, including AdWords, Yahoo search,

Bing search for all other internet properties, including shopping comparison engines,

banner placements, and lead generation placements.

• Implemented strategies that help increase conversions on NARS Cosmetics and keep

with the brand image which helped bring conversion from 1.2 to 2.1 conversion rates.

• Increased NARS cosmetics revenue by more than 950% in 3 years.

• Managing internet media buys for NARS, John Varvatos Fragrance that helped bring in

new customers and expand the brand reach.

• Started and Managed NARS’s Affiliate Program from November 2008 to Present on

Google Affiliate Network which has increased 15% year over year.

• Managed ZIRH’s Affiliate Program from January to October 11th 2007 through

Linkshare.

Adirondack Direct - Ecommerce Manager

June 2006 to December 2006

• Managing internet marketing/advertising programs, including Adwords, yahoo search

for all internet properties, including banner placements, lead generation placements

increasing sales by 21%.

• SEO work including updating our sitemaps for Google and Yahoo for adirondackdirect

using XML.

• Help managed the launching of Adirondack.com and Apartyfinder.com’s new websites.

• Create ads and emails to promote adirondackdirect.com, with Dreamweaver and

Fireworks

• Managing and creating email campaigns through Bronto.

• Monitoring web traffic trend through Websidestory Hit Box.

Innovation Interactive LeadGeNetwork - Affiliate Marketing Manager

February 2005 to June 2006

• Uploaded creative into Direct Track and DART Adserver System, which was including

developing emails and flash banners.

• Managed 507 Affiliates/Publishers and understand their marketing tactics regarding our

campaigns.

• Promoted LeadGeNetwork and other campaigns on internal inventory to generate leads

for my advertisers.

• Did contextual advertising campaigns through eXact software and Google adwords to

achieve marketing goals, including campaigns in foreign countries including Sweden,

France Canada and Germany.

• Evaluated both advertisers’ campaigns and affiliates/publishers to run the campaign.

• Help created LeadGeNetwork’s web site using Dreamweaver, Fireworks, and Direct

Track.

Silver Carrot - Traffic/Web Manager

January 2004 to November 2004

• Organized and developed 32 email campaigns for Milesource.com. Including

advertising campaigns for our affiliates which including; Avon, Target, JR Cigars, Lands

End and Awareness of Milesource emails following the Can Spam Laws.

• Scheduled the emails with external vendors for Milesource campaigns.

• Managed the content of Milesource.com a loyalty site. Also update the website with

new affiliates, special offers and pictures. I also recorded information from our affiliate

networks. • Upload banners to our ad server, made banners using Flash, Photoshop, and

Fireworks

• Maintain monthly reports on website & email performance, search engine performance,

marketing costs and in which I presented to management, and explain clearly. I evaluated

results and propose changes to the marketing strategies.

• Help to optimize companies CPM Banner campaigns using DART Adserver.

• Retrieve information for co-regs and enter them on to a excel spread sheet.

• Increased Milesources revenue by 15% as well as increasing the customer email base by

44% which helped increase other advertising revenue.

AccessoryFinder.com - Ecommerce Manager

September 2003 to January 2004

• Managed the Marketing campaigns for two website AccessoryFinder.com and

IDTechOnline.com

• Maintained monthly reports on website performance, search engine performance,

marketing costs and in which I presented to management, and explain clearly. I evaluated

results and propose changes to the marketing strategies.

• Optimized site for search engines and submit to major search engines.

• Optimized our PPC campaigns with Overture/Yahoo, Google, Findwhat, and Enchance

Interactive.

• Designed banners using Flash, and or Photoshop/Fireworks.

1800Wheelchair - Online Marketing/Affiliate Manager(PT)

August 2001 to September 2003

• I implemented the Email marketing campaigns and, I also created the HTML pages for

the email campaigns using Sales Rocket as the delivery software.

• Search Engine Optimization. I developed partnerships with other websites by directly

contacting them also to help site’s link popularity, also updated the Meta tags such as title

and description.

• Marketing the website’s accounts on Linkshare, Overture (PPC) and Google (Ad Word),

AltaVista Banner Campaign (CPM), MSN and Yahoo.

• Used Goldmine for CRM, marketing and sales forecast, contacts to reps from

companies where we have ad space. Tested this product for email campaigns to past

customers as well that was in our SQL database.

• I managed the Affiliate program, contacting affiliates and setting up accounts and

special deals and approving there marketing campaigns including banners and emails

insuring it goes against the brand.

• Created spreadsheets using Excel 2000 to show CPM, Impressions, CPC, and that

calculated the ROI of campaigns.

• Help managed the launching of 1800Wheelchairs.com’s new website.

• Buying online advertising and tracking the traffic and results using Web Trends and

DART.

• Increased the affiliate program by 14% each year.

GAF Roofing Supply Company Marketing Dept - Multimedia Designer(PT)

September 2002 to March 2004

• Also worked on their Search Engine Optimization/Marketing projects, including their

SEM strategies for 2004.

• Created CD business cards using Director 8.5 with Lingo, Flash 5/MX with

Actionscripting. Designed layouts using Photoshop 5/Fireworks MX and convert and

edit videos using QuickTime Pro.

Independent Contractor – Web/Flash Designer

May 2001 to September 2002

• Computer Associates Flash Designer, help create flash animations for education material on

CD using Flash MX with Actionscripting.

• Creative Web Solutions/Fazooly, I made web sites using Dreamweaver, FrontPage, Flash,

Fireworks, Swish 1, Photoshop, ASP, and, two PowerPoint Presentations and a Director 7

with Lingo. I also configured shopping carts for some websites. Designed

www.kitmassage.com, and maintained others.

• Yahoo!, I maintained Launch.com’s data making HTML and XML docs.

• Simstar, produced medical web sites and banners using Photoshop, Fireworks, CSS and

HTML.

• Netconnections, I made banners for a mortgage company, also design a site that never went

up with Flash 5 with Actionscripting, and Fireworks and another site using ASP.

June 1995 to 2001;

Lockheed Martin Owego, NY(Presentation Designer), Curious Pictures NY, NY(Production

Assistant), Perfect Pictures Endicott, NY(Video Editor), Caterpillar (Presentation Designer)

Software Skills: Flash (v3-v5, MX), Photoshop, Fireworks, Dreamweaver (v3-MX,

UltraDev), Freehand, Magento, Google Anayltics, Ominture, WebTrends, WebsideStory

HBX, MS Office Suite, Director (v6-v8.5, MX), 3D Studio Max.

Development Skills: HTML, JavaScript, CSS, PHP, XML, ASP, FTP, Actionscript, Browser

Compatibility.

Other Skills: User interface design/usability, client interaction, and proposals,

Ecommerce/Marketing, optimizing sites for search engines and to conversions,

communication, leadership, and self-motivated, team orientation.

EDUCATION: Bachelor of Fine Arts in Applied Media Arts, Edinboro University of

Pennsylvania, 1995

Imagination Station (Animation Club) Founding father and first treasurer, R.O.T.C. 91 to 93,

designed unit patch, Member of Applied Communications of Edinboro, Highland Festival

Organizer.

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