Senior Operations & Sales Executive

SENIOR OPERATIONS & SALES EXECUTIVE

Oil Field Service, Oil & Gas, and Energy Industries

Over 12 years of multi-functional oilfield services leadership establishing strategy and structure, driving sustainable business growth, optimizing operations, and managing strong P&L.

> Harvard-educated executive with unique combination of both technical and commercial expertise, versatile skill set, and diverse industry experience in operations, engineering, technical support, marketing, and sales.

> Career marked by translating long-term objectives into actionable strategies and multi-phase plans that optimize performance and productivity.

> Global leader experienced in building, mentoring, and motivating multinational, cross-functional teams with work experience in 29 countries on 4 continents.

> Recognized for transforming underperforming groups into elite teams that drive revenue growth and add value to customers.

Demonstrated broad-based strengths and accomplishments in:

* Budget/P&L Management

* Business Plan & Strategy Development

* Business Growth & Expansion

* Operational Delay Resolution

* Customer Relationship Management

* Turnaround Management

* Cost, Trend & Product Analysis

* Performance-Based Contracting/Tendering

* Global Service Operations

PROFESSIONAL EXPERIENCE

BAKER HUGHES INC. – North America, Middle East, Africa, Asia Pacific, Russia, Caspian and Europe

DIRECTOR OF GLOBAL OPERATIONS AND TECHNICAL SUPPORT – HOUSTON TX, ABERDEEN UK (2011 – Present)

Direct all technical support operations for C&P (completions and productivity) and D&E (drilling and evaluation) worldwide, encompassing completions, wellbore intervention, artificial lift, intelligent production systems, sand control, drilling systems, drill bits, wire line, drilling fluid, and fluid environmental services. Create long-term strategy for technical support and operations technical support groups for optimal reliability and quality support. Develop, mentor, and lead team of 8 direct reporting senior managers, 60+ core team members, 10+ dotted line reports, and 100+ SMEs from 17 countries worldwide.

* Accelerated technical support response 50% with 1K requests addressed per month by building company’s first Global Technical Support organization that standardized delivery and provided global access to expertise, eliminating need to reinvent 172K hours of operations technical support/solutions each year.

* Reduced headcount costs by 75%, representing $18.5M savings, while improving global operations reliability by introducing concept of specialized services for expanded geographical support from only Africa to United Kingdom, Continental Europe, Russia, Caspian, Australia, and Middle East.

* Achieved $1M in monthly ongoing nonproductive time cost savings by building integrated drilling support teams capable of providing proactive and reactive drilling support.

* Enabled knowledge sharing, proactive issue resolution, incident management, self-service capability, and KPI monitoring by building new integrated tools.

* Improved SLA compliance from 75% to 93% by transforming Technical Support culture to formal roles and responsibilities, as well as, implementing continuous process improvements.

* Initiated implementation of Wellbore Positioning Center of Excellence to deliver advanced WBP services to all geographies and build pipeline of experts via detailed competency program.

* Spearheaded establishment of global Artificial Lift Monitoring Group to provide production optimization services for vision product line revenue enhancement.

BAKER HUGHES INC.

DIRECTOR OF GEOMARKET SALES – NORTH AFRICA (2010 – 2011)

Spearheaded all business development and sales efforts for all product lines in North Africa region. Built and led management team of 6-8 direct reports, plus 150+ total technical and non-technical employees in geomarket. Introduced value-based pricing and selling strategies/tactics, identified new sales opportunities in existing accounts, and negotiated new tenders/contracts. Contributed to finance/P&L management.

* Boosted existing contract profitability by 3%-7% despite market shrinkage and brutal competition by implementing pricing increase tied with quantifiable performance standards.

* Generated 20% increase in profitability for call-out work by offering product solutions rather than individual product lines.

* Delivered 5%-8% profit improvement for five of seven product lines in declining market through strategic pricing, smart tendering, solutions offerings, and upselling.

* Improved market share in two divisions by up to 14%, while positioning company for future growth by evaluating market opportunities for existing product lines, introducing technologies into new markets, and balancing short-term goals with long-term objectives.

* Grew overall market share with company’s largest customer ($8B total available market) by 2% by developing/delivering solutions that addressed customer’s challenges and capitalizing on competitor failures.

* Optimized organizational performance and productivity by transforming workplace into accountable culture, developing strategic plan for HR to balance local and expat personnel, and streamlining resources.

BAKER HUGHES INC.

DIRECTOR OF GEOMARKET ENGINEERING AND TECHNICAL SUPPORT – NORTH AFRICA (2010)

Promoted to manage technical support and engineering for all company divisions and product lines, while establishing differentiated Reservoir Technology Group to offer geosciences and engineering consulting services, including single-well investigations, fully integrated field studies, and field development planning. Led five-person management team with ~80 total personnel reporting through them. Developed succession plans, evaluated high potential talent semiannually, and cross-trained staff across multiple disciplines for maximum employee utilization.

* Created new revenue stream with multimillion-dollar potential by establishing and differentiating Reservoir Technology Group as pull-through mechanism for other product lines and divisions. Built infrastructure and staff of talented professionals with required capabilities and credentials in three months.

* Generated 300% increase in revenue within six months by identifying root cause of decline in Geoscience revenue and introducing effective recovery plan.

* Boosted drilling product line market share 10% and profitability 6% by transitioning organization from individual product sales to performance drilling solutions.

* Delivered 3% year-over-year market share growth with key customer that had $8B total available market by conducting gap assessment, deepening customer intimacy at all levels, addressing technology gaps, and introducing sample strategy.

* Differentiated company from competitors by introducing and expanding utilization of technologies including nautilus, IFX, extreme motors, QNATEC core heads, frac point, micro cure, and micro wash.

* Expanded company’s product offerings by partnering with newly acquired business unit to strengthen remedial fluids segment and consolidate/integrate products.

BAKER HUGHES INC.

GLOBAL MARKET STRATEGY MANAGER – BAKER OIL TOOLS (BOT) HOUSTON, TX (2008 – 2010)

Managed marketing strategy and campaigns for development and launch of new technologies. Segmented BOT market to align overall profitability strategy with market needs.

* Developed and established five-year strategic plan for company’s largest division. Segmented BOT market, monitored success of applied strategy, and applied tactical continuous improvements.

* Played key role in patenting and commercializing 14 new products in one year by partnering with R&D and product management to transfer research ideas into real-time products.

BAKER HUGHES INC.

OPERATIONS / PROJECT MANAGER – CENTRILIFT, GULF OF MEXICO (2005 – 2008)

Managed deep water and subsea business development for Gulf of Mexico (GOM) and Caribbean. Developed opportunities into business wins, planned projects, and managed execution. Negotiated all subcontracts and supplier agreements with third party subsea companies.

* Boosted market share from zero to 100% and created sustainable business by developing and implementing detailed marketing plan to establish and expand subsea / deep water business in GOM.

* Achieved record-breaking project profit margins through strategic pricing and structuring of deep water tender and subsea projects.

BAKER HUGHES INC.

SENIOR CONTRACT AND GLOBAL TENDER TEAM ADVISOR – CENTRILIFT OKLAHOMA (2004 – 2005)

Led the company’s first global Tender/Commercial team that worked on strategic and large technical/commercial proposals worldwide, audited key contracts to verify price escalation enforcement, compliance to tender processes and contract management processes.

* Built and led company’s first global tender team complete with guidelines, best practices, and performance-based tender structure.

* Developed and implemented standard tender/contracting process and procedures that were established as global tender best practices company-wide.

* Achieved 86% tender win rate, securing $650M in total tenders, by winning new business and renegotiating less profitable contracts.

BAKER HUGHES INC.

OPERATIONS MANAGER – CENTRILIFT EGYPT AND TURKEY (2002 – 2004)

Developed and managed business operations encompassing P&L management, site execution, customer relations, inventory management, third party/agency relations, and site safety management. Consulted with, advised, and supported other operations throughout Middle East.

* Catapulted Egypt to rank as most profitable region worldwide with double market share in one year.

* Beat profit and growth targets in Turkey by establishing, expanding, and growing business in this new market from zero to 55% market share in two years.

Wire Line logging / Field Engineer, East Africa and Mediterranean & North America Reservoir Evaluation – Schlumberger Oil Field Services USA; 2000-2001.

Industrial Control Product Line Representative, Africa Region – Schneider Electric; 1997-2000.

EDUCATION

HARVARD BUSINESS SCHOOL

Executive Education in Leadership and General Management (Equivalent of Executive MBA), Expected July 2013

Executive Education: Finance for Senior Executives, Strategic Financial Analysis for Business Evaluation

UNIVERSITY OF HOUSTON

Master of Business Administration (MBA)

Post Graduate Degree in Energy Investment Analysis

Post Graduate Degree in Energy Industry Economics

CAIRO UNIVERSITY, EGYPT

Bachelor of Science in Electrical Power and Machines Engineering

AFFILIATIONS

IEEE / OES (Ocean Engineering Society), Secretary and Cofounder of Houston Chapter

SPE (Society of Petroleum Engineers), Steering Committee Member

University of Houston MBA Advisory Council

IEEE (Institute of Electrical and Electronics Engineers)

INTERNATIONAL EXPERIENCE

Language Skills: Fluent in English and Arabic - Basic Knowledge of French, Bengali, and Swedish

Countries of Employment: France - Italy - Netherlands - Norway - Spain - United Kingdom - Bahrain - Bangladesh - Egypt - Kuwait - Libya - Morocco - Oman - Pakistan - Qatar - Saudi Arabia - Syria - Turkey - United Arab Emirates - Yemen - China - India - Indonesia - Malaysia - Singapore - Thailand - Mexico - Trinidad and Tobago - United States

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