Manager Sales

|Phone: 516-***-**** |

|E-mail: |

|**********@***.*** |

JAN FREEDLAND

|Summary | |

| |Senior-Level Marketing Management Professional with|

| |a Strong Email Marketing Background. |

| | |

| |Specialties: Creating, smartly-scheduling, and |

| |project managing effective email marketing |

| |campaigns in both B2B and B2C environments - from |

| |market analysis and strategic planning, to creation|

| |and execution, to post-analysis. Data analyst/list |

| |manager with passion for unearthing and |

| |micro-targeting new business opportunities - |

| |getting the right people to read, click, call, and |

| |buy. |

|Peripheral | |

|Skills |Results-driver with "pedal to the metal" work |

| |ethic. |

| |Motivated and motivational team leader; a type A" |

| |self-starter with great interpersonal skills |

| |Data collection and analysis, list segmentation- |

| |ability to create robust ROI/metrics reports. |

| |Advanced-level IT skills that include but are not |

| |limited to: Excel analytics (campaign-tracking |

| |metrics /ROI/pipelines/sales funnel reporting), |

| |designing crystal reports, MS Suite, Adobe Suite, |

| |marketing software (including Salesforce and |

| |Marketo), email marketing and deployment, web |

| |design (html), most major CRMs, Social Media, SEO, |

| |etc. |

|2008-Present |Marketing & New Business Development Manager |

| |Lab-Aids |

| | |

| |Write, design, produce, and deploy effective email |

| |marketing and direct mail campaigns geared towards |

| |executive decision makers and purchasing |

| |departments. Response: consistently 10-20% above |

| |industry averages. |

| | |

| |Lead and project manage successful launch of myriad|

| |digital, print, and manufacturing products across |

| |multiple channels. Result: revenue increase of 62% |

| |during my tenure. |

| | |

| |Perform cost-effective market analysis then |

| |collaborate with creative teams to develop custom |

| |micro-targeted campaigns. Analyze results via |

| |metrics creation and reporting. Determine ROI. |

| | |

| |Turned a poorly organized CRM into a literal |

| |"lead-producing machine" for this multi-division |

| |B2B publisher. Actions taken: audited and analyzed |

| |the effectiveness of our existing system, suggested|

| |and then implemented workflow changes, wrote SOP |

| |for staff, then provided training. |

| | |

| |Solely responsible for creating successful "Project|

| |Code" system used by company to bucket, track and |

| |follow-up on leads. Intuitive system allows team to|

| |be able to target suspects/prospects in CRM for |

| |direct marketing activities/initiatives. Conduct |

| |webinar sessions to train staff. |

| | |

| |Developer of "5-Stage" Sales Funnel Reporting |

| |system - first within our CRM, and then outside of |

| |it using sophisticated excel analytics. This |

| |pipeline report proved to be so intuitive that it |

| |became the company standard for tracking new |

| |business. |

| | |

| |Develop and maintain library of marketing |

| |materials, customer testimonials. Create and follow|

| |media calendar - create marketing budgets and |

| |adhere to them, resource scheduling, etc. |

| | |

| |Responsible for all company messaging, |

| |documentation, sales scripts, and presentations. |

| | |

| |Research, facilitate, recruit/train staff, and |

| |create incentives for dozens of national, regional,|

| |and local industry conferences / workshops |

| | |

| | |

|2006-2008 |Marketing Manager |

| |Four Seasons |

| | |

| |Spearhead and manage the North American launch of |

| |our company's new sunroom and window products. Work|

| |closely with agency on direct response creative, |

| |point of sale signage, and increase our growing |

| |internet presence. |

| | |

| |Responsible for building the FSS Global |

| |Outbound/Inbound Call Center from the ground up. |

| |Turned an empty storage room that hadn't been used |

| |in 5 years into a bustling 50 fresh lead per day |

| |predictive dialer operation. |

| | |

| |Conduct ongoing training classes and role play with|

| |40 agents teaching them how to book quality leads. |

| |Write all outbound/inbound scripts, rebuttals, and |

| |the company's call center operation manual --- |

| |tweaking all along the way to maximize the result. |

| | |

| | |

| |Report on all agent KPI's -- perform daily, weekly |

| |and monthly performance evaluations. Agents are |

| |expected to produce one fresh lead per hour or are |

| |sent back to role play training. Recruiting is |

| |robust and ongoing. |

| | |

| |Success in incenting agents to perform -- running |

| |daily, monthly, and weekly contests to |

| |hyper-motivate. Strong believer in "live, on the |

| |floor ongoing training". Create and implement |

| |successful rehash program to "get back in the door"|

| |with any and all no sales. Rehash Sales Success |

| |Rate: 75% |

| | |

| |Manage the day-to-day operation of the company's |

| |seven North American showrooms: hire and train of |

| |staff, create incentive programs for that staff, |

| |increase foot traffic in the store via outdoor |

| |signage and in-store events, and cost control. |

| | |

| | |

| |Marketing Manager |

|1998-2006 |Bathfitter/Master Exteriors and Designs |

| | |

| | |

| |Create and manage myriad lead generation programs |

| |including direct response, telemarketing, |

| |canvassing. |

| | |

| |Turned a dingy warehouse into a thriving predictive|

| |dialer operation for this $55 million |

| |multi-division home improvement company in two |

| |weeks. |

| | |

| |Track and report on over 71,000 (and counting) |

| |leads through our state-of-the-art lead management |

| |software. Data administration function includes |

| |being responsible for all system-wide maintenance, |

| |training, and upgrades. |

| | |

| |Monitor and maintain over 400 toll free numbers |

| |associated with the company. This involves not only|

| |the maintenance of the numbers themselves, but the |

| |tracking of the advertising CPI associated with |

| |these numbers. |

| | |

| |Recruiting, trained, and motivated inbound/outbound|

| |customer service and telemarketing staff of 60 on |

| |how to book quality leads. Demo rate: 85% |

| | |

|Education |State University College of Buffalo |

| |Buffalo, NY |

| |Bachelors of Arts Degrees, Journalism, Marketing |

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