Ashish Shrotriya
*** **** ****** ******** ** ****5 Home 408-***-**** Cell 408-***-****
*********@*****.***
SUMMARY
Solar and Semiconductor Marketing and Business Development professional with deep industry expertise in product development, strategic analysis, financial modeling, assessing opportunities, negotiating/closing deals, and building alliances.Educational background includes MBA and MSEE (Power, Systems, and Transmission/Distribution). Deep knowledge of the solar market, from polysilicon through end installations and government policy dynamics.Strong technical system-level (including power electronics).and ecosystem knowledge of the energy industry. Successfully directed development of new renewable energy products and marketed the technology to obtain revenue. Launched multiple marketing initiatives, including joint marketing partnership, complete with sales collateral, brochures, FAQ’s, presentations, datasheets and sales training. Proven written and oral communication skills, as demonstrated by quarterly IR and BOD communications regarding status of business and the industry. More than 17 years of experience working with international customers and partners.
Applied Materials, Strategic Marketing Manager II, EES 2011 – Present
• Designed, articulated and directed development of the industry’s first and only solar demand model to forecast installations worldwide.
• Initiated building a tool kit that will be used by multiple groups for product development, R&D C&F, marketing and sales.
• Analyzed value proposition of high efficiency throughout the supply chain to articulate value of new products and processes.
• Was the lead in developing the 2012-2015 strategic plans which called for increasing revenue by $1B and grow 25% faster than the market.
• Developed models and methodologies to forecast revenue for new products, legacy products and upgrade products using best of class third party and internal resources
• Worked with sales team to identify upgrade opportunities for specific customers and provided strategy for such targeting. Provided sales training on value proposition and market dynamics.
• Provided analysis to senior management for quarterly reviews and wrote up business reviews for Board of Directors and Investor Relations.
Efficient Solar Power Systems, Inc Co-founder 2007– 2011
• Managed development of 2 power management solutions with unique universal platform in the solar panel MPPT and inverter market.
• Defined products to incorporate current and future market requirements while strengthening competitive position.
• Licensed technology to a major solar company with significant royalty and $1M license fee provisions
• Defined and implemented internal planning procedures to develop product lines
• Defined 3 different products and got 2 to prototype stage, and one in the initial product planning stage, all on less than a $500K total budget.
• Handled all aspects of the company, including product management, finance, marketing, sales, and legal.
Semiconductor Industry Sales and Marketing Consultant 2009 – 2011
• Helped Canadian Analog and SerDesPhy startup company get traction to secure revenue of $3M in year two.
• Helped set up distribution channels in Taiwan and US and created customer funnel.
TSMC Library and IP Business Manager 2002–2008
• Identified and negotiated strategic deals with partner companies located in all geographic locations.
o Negotiated and completed contracts to develop and deliver the required IP’s.
o Nurtured a startup partner in the PCI IP market to a revenue of >$5-7M. Startup was subsequently acquired for >$25M.
o Worked with sales teams to win business for TSMC.
• Negotiated distribution agreements with partner companies to distribute TSMC products.
o Successfully executed the program which increased market share from 0 to about 30% in 2 years.
• Streamlined royalty processes running on multiple CRM systems.
• Analyzed a company as a hostile takeover target; performed due diligence in quantifying financial effect of the poison pill, and devised remedies to counter the poison pill. Gave senior management status of the company and its financial prospects for 10 quarters by analyzing the company's business model, public records, customer profiles and market trends.
• Conducted various ROI analyses; a) develop/not develop, b) comparison of vendor performance with respect to expenses and customer satisfaction for the programs, c) effectiveness of programs, etc
• Served on industry standards boards; negotiated with various companies on the boards; helped to create standards and safeguard TSMC and TSMC customer & partner interests.
Virage Logic Foundry Business Manager 2001–2002
• Negotiated new contracts and obtained business (including 200% increase in one account)
• Managed business and technical relationship with foundry, packaging and testing partner companies.
• Initiated and executed on numerous partnerships and marketing programs.
• Analyzed sales data to derive customer profile and product sales breakdown.
• Established a royalty tracking and collecting process.
• Harmonized procedures, processes and documentation between sales, legal, operations and accounting departments in order to track and collect royalty payments.
o Resulted in doubling of royalty for the next few royalty cycles and massive back royalty collections.
Applied Materials Product Support 1994–2000 Managed product support issues and customer expectations for various semiconductor (manufacturing) customers in North America, Taiwan and Europe. Liaison between the customers and product development units, resolved technical issues. Led product development and CIP activities, implemented engineering solutions.
Process Support Engineer, Golden Tool Program, Intel Account
Recipient of the Applied Materials PDD President’s Excellence Award.Successfully led the engineering portion of program; increased tool productivity (by 25%) and decreased green house gas emissions (by 75%) by optimizing processes and procedures. This successful program was partly responsible for Intel to award Applied Materials a massive tool contract (>30 tools @$3M each) after they terminated similar contract with a competitor.
Process Support Engineer, Intel Account
Led the development of the joint development golden tool program.Trained the Customer Engineers to perform process qualifications and maintenance.Co-authored the start up manuals that were used for the successful installations.
Obtained 5 patent related to chamber design and CVD processes.
EDUCATION
Cornell University, MBA
Michigan Technological University, MS in Electrical Engineering
RV College, Bangalore University, India, BE in Electrical Engineering