Director
Resume:
JEESUK “JAY” LEE
Changwon, South Korea | **** Sylvan Avenue, Englewood Cliffs, New Jersey 07632
**********@*****.***
QUALIFICATIONS PROFILE
High-powered, dedicated, and talented professional, powered with broad-based experience in research, product development, and strategic business management. Excel in managing multiple studies simultaneously, from inception to completion, and in leading and performing all phases of research. Possess outstanding analysis, documentation, research, and advocacy expertise, coupled with effective writing and presentation skills. Show paramount efforts in developing innovative products from conceptualization to development, all the way through commercialization. Accustomed to working with people of diverse cultures and organizational backgrounds. Exhibit keen eye for detail along with proven capability to multitask in a competitive and challenging environment. Willing to travel and relocate.
PROFESSIONAL EXPERIENCE
LG ELECTRONICS - 1998–PRESENT
Product Business Director, South Korea 2009–Present
Direct and coordinate $1B business globally. Meticulously analyze and identify product differentiation and specification. Handle profit management by optimizing price positioning and encouraging R&D to reduce material cost. Plan and coordinate tactical activities to meet objectives for growth and profitability. Guarantee strict compliance with procedures in product lifecycle management for new product development planning. Foster positive working environment with all related departments to leverage corporate resources.
- Conceptualized and designed innovative products based on consumer research results and latest market trends to generate new business opportunities
- Successfully launched the biggest capacity (31cu.ft) French door refrigerator in US market in 2011
- Launched 33 inch width 25 cu. ft French door refrigerator in 2010
- Globally launched 28 cu. ft 3-door, 4-door French door refrigerator in 2009
- Achieved significant sales growth from 10 ~ 40% every year and profits through the improvement of the entire product portfolio ($0.5B in 2009, $0.7B in 2010, $0.9B in 2011 and $1B in 2012 globally)
- Recognized as an integral contributor to the development of annual sales plans
- Secured the #1 market share in United States by working collaboratively with the Marketing, R&D, and Manufacturing teams
- Initiated the development and implementation of a detailed plan from the viewpoint of marketing and product
Sales Engineering Manager, Englewood Cliffs, NJ 2005–2008
Provided expert oversight to service call center agency to gather detailed quality information from customers. Identified and resolved the refrigerator energy consumption issue with DOE in 2006 and 2008. Partook in making new test procedures, standard, and regulation enacted or revised by AHAM or DOE. Maintained frequent interaction with headquarter Legal Team to settle the patent lawsuit by researching available products. Oversaw the preparation of product introduction material for dealers’ meeting. Developed marketing communication strategies to maximize the strength of selling points. Planned and directed global ‘ON-LINE and OFF-LINE’ marketing communication training for sales staffs and in-store sales managers. Created customer usage scenes on certain features or products to simulate potential quality issues to secure fool-proof design and improve ease of use to fulfill customer demands. Designed various marketing materials such as POP, POS, demo kits, augmented reality and viral marketing.
- Evaluated new product introduction tollgate and set the process of preliminary quality assurance program
- Implemented preliminary field test and third party energy consumption test for all new models by utilizing certified agency
- Tasked to enhance inbound and outbound product inspection
- Expertly managed the product quality aspects of 3F (Fit, Feel, Finish)
- Successfully launched new products, world first “Indoor ice & water French door refrigerator” in 2006
- Launched Innovative TV refrigerator and premium outlook kitchen package model in 2007
- Slashed quality cost and increased customer satisfaction by collecting field claims data in terms of major critical quality issues and analyzed the root cause
- Significantly reduced SCR (Service Call Rate) through application of service riding activity
- Decreased the Home Depot product return rate, thus achieving 50% reduction by visiting home delivery agency and interviewing installers
Program Manager, Louisville, KY 2004
Utilized strong negotiation skills in dealing investment cost, FOB price, as well as product and technical specifications. Played a vital role in the development of tollgate to meet quality and specifications required by GE, and reviewed all tests results with GE program manager on a daily basis.
- Drove all efforts to successfully launched French door refrigerator, GE OEM model development project amounting to $4M
- Contributed to GE refrigerator new model sales of $85M in 2004
- Fulfilled expanded responsibilities such as sourcing contract, developing local suppliers, field test management, service parts management, literatures development other than program itself
- Introduced and disseminated information regarding the NPI process to LG Electronics with a high understanding of the process
- Educated major business complex about the process, so it is now used as an official development process in LG Electronics
Product Development Engineer, Korea 1998–2003
Directed all aspects of advanced research, product plans, designs, standards, patents, and R&D planning.
- Earned distinction for expertly managing the entire product design and development of the following:
- 1st Generation French door refrigerator development specifically in designing all movable components
- Bottom-mount refrigerator development as NPI planner
- Small, middle, and large top-mount refrigerator development as a performance charger
- Refrigeration cycle system design for Kimchi refrigerator
EDUCATION & CERTIFICATION
BACHELOR OF SCIENCE IN MECHANICAL ENGINEERING - Dong-A University, Busan, South Korea
Six Sigma, Black Belt Certification: 2003
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