Content Assistant

ASHLEY K. GRAYSON

**** ******** ***. ***. * North Hollywood, CA 91606 **************@*****.*** 410-***-****

SUMMARY OF QUALIFICATIONS

Highly creative, innovative, and results-driven digital media professional with 4 years of

experience in digital content development and production, online marketing, and social media

strategy and management.

NOTABLE ACHIEVEMENTS

Created, produced and co-wrote TV One’s first webseries, The Cube Life

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Developed TV One’s social media strategy for use of show talent

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Envisioned and launched TV One’s first online game

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2011 Guest speaker/panelist for Morgan State University, Women in Cable

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Telecommunications, National Association of Multi-ethnicity In Cable

PROFESSIONAL EXPERIENCE

America’s Promise Alliance Washington, D.C.

Senior Director of Content April 2012 – October 2012

• Assess digital content needs, organize existing content (articles, research, video) and

define new online strategy to support digital traffic goals

• Establish and maintain strategic relationships with new digital content partners

• Deliver digital execution that meets the needs and interests of Alliance funders/investors

• Create digital marketing efficiencies through SEO and social media

• Supported vendor selection process and RFP development for website redesign of

americaspromise.org

Catwalk Productions Baltimore, Maryland

Production Assistant July 2012

• Assisted on the set of CW’s The Next providing pre and post production support for artist

and production staff

• Transported production staff to various filming locations

• Provided administrative support and back-up support to the in-house production team

• Ensured all necessary equipment and supplies were available for filming assignments

TV One Silver Spring, Maryland

Online Producer January 2010 – March 2012

• Defined digital content plan and editorial direction for all reality and celebrity

programming to maximize audience engagement on tvone.tv

• Managed all digital video inventory, delivery and scheduling.

• Executive producer of digital content for high profile programming events including Live

from the Essence Music Festival and Black History Month

• Supported strategic digital partnerships including NBC Universal, Interactive One, and

Essence for corporate initiatives including NBCU’s Green is Universal, Health Week,

and Susan G. Komen’s Queens of Keeping It Real

Production Assistant May 2008 – January 2010

Copywriter and editor for website content, social media, email marketing, on-air

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(broadcast elements) promotion for digital content including eblasts, newsletters, mobile

initiatives and digital advertising

• Developed and executed social media strategy to expand digital footprint, drive tune-in,

the redirect traffic to consumer website

Digital Media Intern 2008

Researched current trends, developed marketing content, developed exclusive video opportunities

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Freelance Writer April 2010 – June 2012

Brown Sista Online Magazine Contributing relationship and lifestyle writer

www.bmorenews.com Contributing writer for relationship, political and social issues

www.talkloungetv.com Contributing relationship writer

Radio One 92.3 FM Baltimore, Maryland 2008

• Personal assistant to midday radio host, researched and formatted daily show topics, screened

calls, logged song requests, reviewed air checks

Radio One 95.9 FM Baltimore, Maryland 2007

• Worked with promotions team for onsite/off site promotional events, website content development

and updates, oversaw exclusive video projects, researched and formatted Jeff Majors weekly show

ABC 2 News Baltimore, Maryland 2007

• Covered several news stories when actual on air talent was short, assisted reporters with scripts,

logged footage

ACTIVITIES & ORGANIZATIONS

Women in Cable Telecommunication Washington DC/Baltimore Chapter, Member and

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Volunteer

National Association Multi-ethnicity in Communications, Member

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Kevin Liles for a Better Baltimore Foundation, Volunteer for street cleaning

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AmeriCorps AVID Program, Volunteer for program development

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First Fridays, Volunteer host and promoter

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We Run the City/KYS Promotions, Volunteer host and promoter for Baltimore Radio DJ

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EDUCATION

Morgan State University 2008

Bachelor of Science Communications, Graduated With Honors

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