Sales Marketing
Resume:
Janeen Algren Swing
Los Angeles, CA 90004
Phone: 323-***-****
Cell: 310-***-****
E-Mail: ***********@*****.***
Career Focus
Detail-oriented Marketing Manager with excellent problem solving skills and
extensive social media marketing experience.
Summary of Skills
. Competitive analysis . Expert of social media
tools and
. Internet marketing technologies, with a track
record of
. Advertising solution creating and implementing
development
. Re-seller relationship successful social media
optimization programs.
. Quality assurance Keep up-to-date with
constantly
. Client acquisition evolving technologies in
online
. Traffic analysis social networking, the
blogosphere,
. Data mining search tools and Web 2.0, and
work
. Predictive modeling closely with clients to
create
. Value analysis innovative, effective
campaigns.
. Customer targeting
. Strategic partnerships
. Trade show management
. Strategic event planning
. Web-based reporting tools
. Account management
. Business recovery and sustainability
. Process development
. Operations analysis
. Social media marketing
. Product development
. Marketing materials development
. Event management
. Social networking design/management
. Online marketing strategies
Accomplishments
Blogger
WordPress
TypePad
Six Apart
Live Writer
Podcasting /
Audacity
FeedBlitz
Bloglines
MySpace Flickr Twitter Ning Ryze
HTML / HTML editors YouTube
Digg del.icio.us StumbleUpon Technorati reddit
Google and related tools (Analytics, etc.) Camtasia
Help a Reporter Out (HARO) PitchEngine
ReportingOn Twellow Wikipedia Second Life Houzz Tumblr Pinterest Wanelo
Polyvore Style Hive
Professional Experience
January 2010 to June 2012
EcoFirstArt.com
Los Angeles, Ca.
President
Developed media kits.
Assigned tasks to associates, staffed projects, tracked progress and
updated managers, partners and clients as necessary.
Planned and executed events and marketing programs, producing five times
target number of qualified leads.
Worked with engineering department to launch first-to-market back-office
automated solution for review of suspicious online retail transactions,
leading to a 28% decrease in spam transactions.
Increased credibility and client awareness by developing technical/non-
technical marketing collateral and presentations, public relations
campaigns, articles and newsletters.
Planned and executed special events and trade shows that assisted clients
in raising over $60,000 and establishing community recognition Developed
and executed marketing programs and general business solutions resulting in
increased company exposure, customer traffic, and sales.
Created solutions in the areas of inventory, sales reporting, distribution
and product upgrades that led to system improvements and streamlined
processes.
Worked closely with all product development departments to create and
maintain marketing materials for sales presentations and client meetings.
Created standard quarterly marketing collateral while ensuring all
deadlines were met.
Managed team of three direct reports responsible for on-going product
optimization, account management and ad placement on company website.
Worked with cross functional resources to implement direct marketing
programs, reaching a 10% increase in customer base.
Supervised marketing department's monthly analysis of customer acquisition
data an campaign performance.
Utilized HTML coding strategies to design dynamic email messages and
tracking software to follow customer conversation rates, increasing email
campaign efficiency.
Implemented client training (business and technical)
and supervised software integration on client's website
.
Worked closely with company executives to identify new
business opportunities and routinely participated in
the sales process.
Managed projects and served as primary liaison between
client and multiple internal groups to ensure clarity
of goals and quality and adherence to deadlines.
Reported and consolidated company financial
performance.
Calculated, prepared, and issued bills, invoices and
account statements according to established procedures.
Accessed computerized financial information to answer
questions related to specific accounts.
Complied with federal, state and company policies,
procedures and regulations. Matched purchase orders
with invoices and recorded the necessary information.
Communicated with customers, employees and other
individuals to answer questions and explain
information.
Reviewed files, records and other documents to obtain
information and respond to requests.
Created and executed marketing/PR campaigns, including
new product introductions and existing product
development.
Education
1994 University Of Los Angeles
Los Angeles, CA, USA
Interior Design
BA
Completed training: Professional Prospecting Skills,
Selling Skills and Techniques,
Consultative Selling
Relevant coursework: Fundamentals of Communication,
Strategic Sales, Retail
Marketing
Professional Affiliations
ASID
IIDA
NETWORK OF WOMEN IN HOSPITALITY
SANTA BARBARA ARTS FOUNDATION
SANTA BARBARA ARCHITECTURAL FOUNDATION
NETWORK OF EXECUTIVE WOMEN
DECORATIVE ARTS COMMITTEE
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