Public Relations Specialist

Bianca Garrison

Mobile: 224-***-**** ( ********@*****.***

Public Relations Specialist

. Able to track, monitor and analyze performance of SEO, PR and social

media campaigns and activities

. Creative use of multi-media, traditional marketing and new marketing

strategies to promote brand

. AP Style trained writer

Skills

|Public & Media Relations |Search Engine Optimization |

|Press Release writing & |Article Writing |

|distribution |Web Analytics |

|Creative Team Leadership |Pitch letter creation |

|Branding | |

|Web & Print Content Development | |

Public Relations Experience

Westgate Resorts, Ocoee, Fla.

Social Media Specialist, 8/2011 to Present

Selected Accomplishments:

. Increased engagement on social media pages by more than 50%.

. Created, maintained and executed a social media editorial calendar and

posting schedule

. Improved social media presence for Westgate Resorts

. Propelled online reputation management efforts

. Maintains over 20 social media accounts

Moving Interactive, Inc., Orlando, Fla.

Public Relations & Internet Marketing Associate, 3/2010 to 1/2011

Selected Accomplishments:

. Produced company's first media kit that demonstrated key marketing

analytics and demographics for use in sales presentations.

. Optimized and created page titles, meta descriptions, meta keywords, and

image ALT tags for new and existing web pages

. Led national public relations campaign

. Promoted websites using social media and public relations tactics

ItJustMakesScents, Orlando, Fla.

Public Relations Coordinator, 6/2008 to 1/2010

Selected Accomplishments:

. Optimized website using SEO best practices and ranked number #1 in Google

for "homemade gel candles"

. Assisted in the development and marketing of E-Commerce website

. Coordinated events and a fundraiser for the American Cancer Society.

Orlando Museum of Art. Orlando, Fla.

Marketing Assistant, 1/2010-3/2010

. Wrote, edited and distributed press releases

. Promoted special events

. Updated and maintained profiles on social media websites

. Managed media/press clippings

. Assisted with marketing and publicity campaigns

Mic Check Productions, Inc. Evanston, Ill.

Public Relations Representative, 6/2006-Ongoing

. Wrote, edited and distributed press releases

. Developed comprehensive broadcast, print, radio and online media lists.

. Serve as a liaison between the company and public

. Created and maintained social media profiles

Full Sail University - Winter Park, FL

Internet Marketing Plan (project)

Selected Accomplishment:

. Created a thorough, 30+ page Internet Marketing plan for an Orlando based

company that included: conversion strategies, SEO, PPC, Social Media,

Mobile campaign, SWOT analysis and Brand Strategy.

Technology

|Software: |Photoshop (beginner), MS Office (Word, Access, Excel, |

| |PowerPoint) (advanced) |

|Web/Multimedia: |Dreamweaver, Content Management Systems |

Education

Full Sail University - Winter Park, Fla

Master of Science, 6/2011

. Major: Internet Marketing

EASTERN ILLINOIS UNIVERSITY - Charleston, Ill.

Bachelor of Arts, 5/2001

. Major: Journalism | Minor: Public Relations

Portfolio on Request ( Available for Relocation

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