Sales Marketing

Kofen Chang

***** ****** ***** ******* ***, CA **765 Phone: 310-***-**** E-Mail: **********@*****.***

Experience

Newegg.com March 2011 – June 2012

Merchandiser

• Initiated and executed eCommerce marketing campaigns to achieve category sales forecast

• Conducted pricing, inventory allocation, and assortment through Item Master, Auto-pricing and P&L analysis

• Coordinated with vendors and web management team to produce new product videos and product matrix

• Originated and executed promotional programs to help vendors strategically promote their respective brands and products

• Created high-impact banners to maximize brand exposure and increase conversion rate based on analytics (Coremetrics)

• Raised Marketing Development Funds (MDF) and effectively utilized vendor incentives to drive ROI

• Designed and implemented pricing strategies based on the competitive landscape and analysis (Oracle BI)

• Improved site navigation, search strings and keywords for a better consumer shopping experience

Tatung Company of America, Inc. August 2007 – March 2011

Product Marketing Manager

• Managed inventory levels by tracking production and sales rates through IBM System i

• Conducted marketing research and competitive market analysis to launch new product lines

• Interfaced with engineering team and production service to improve the quality of products

• Set the recommended retail price (RRP) and performed margin analysis

• Facilitated in the development of product design, packaging and documentation of Consumer Packaged Goods (CPG)

• Coordinated with media outlets to promote new products through press conferences, radio, and TV commercials

Forta Corporation July 2004 – July 2005

Marketing Associate

• Increased overall customer satisfaction by improving the handling of customer complaints

• Increased shipping efficiency by analyzing data points from the company database for improved forecasting

• Improved post sales communications process resulting in a 10% increase of US based business

• Improved on-time delivery by collaborating more closely with customers

• Provided competitive price quotes based on order quantity, delivery methods, and exchange rates

• Established a pricing structure by analyzing market research from multiple international marketplaces

Education

University of Miami September 2005

– June 2007 Masters of Business Administration – Marketing and International Business

Ming Chuan University September 2000 – June 2004

Bachelor of Arts, Economics -- Concentration in Banking, Financial Markets, International Trade and Commerce

Skills

Microsoft Word, Excel, PowerPoint, Oracle BI/OLAP, SEO, Coremetrics, Item Master, Auto-Pricing, Bloomberg, SAS, AS400/JD

Edwards ERP, Minitab, SPSS, WinQSB, Adobe Photoshop, Adobe Illustrator

Conversational and literate in Mandarin Chinese

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