Sales Director
Resume:
Eric M. Lyman
Yukon, OK *****
SUMMARY
An extraordinary individual driven by a deep hunger to succeed & exceed expectations while acquiring beneficial
knowledge, education & mentor base to further develop my career and inc rease the strength of my foundation
PROFESSIONAL EXPERIENCE
At each hotel, consistently achieved in excess of budgeted revenues in both room revenue & catering/banquets.
Consistently sighted for meeting & exceeding goals/objectives. Top member of the m anagement who mentored staff,
both line level & lower tier managers to assist in development plans.
Established long lasting relationships with Orlando, Miami & Daytona Convention & Visitors Bureau’s, FLA -USA & a
multitude of wholesaler’s & fulfillment companies. Reinvented markets & strategies to achieve excellent results.
Established key contacts within the internet markets/providers. Effectively increased exposure & positioning on the sites
through these relationships. Increased hotels exposure wit h some of the top travel agencies in the US including Tzell,
Ovation Travel, World Travel, Ultramar Travel & Protravel agencies. Developed strong production base with Altour &
Valerie Wilson Travel that allowed us to house crew & staff from CSI Miami
Analyzed quarterly financials scheduled investor meetings & presented results. Developed action plans from topics
discussed at each meeting & executed those plans.
Repeatedly managed staffs ranging from 4 to 8 people, including sales staff & reservations. Acted as liaison between
hotel operations, sales department, reservations department & hotel investors.
Knowledge of budgeting, profit & loss and other relevant operating functions of a sales & marketing team including
department expense budgets & overall hotel revenues budgets. Consistently a top performer managing flow thru &
expenses
Successfully sold to corporate, wholesale, government, base, citywide & corporate group meeting markets that
consistently allowed me to achieve in excess of budgeted re venues. Drove REVPAR by effectivly managing business &
relationships & quickly identify areas of distress or opportunity within our organization & adapt accordingly. Whether
managing top performing markets or developing opportunities to quickly replace g aps in performance.
Essential part of the opening team for a new villa resort miles outside Walt Disney World that exceeded budgetted
revenues yielding in excess of 100% of our ADR/REVPAR fair shares
Can effectively use & analyze the STR report to maximize performance
Consistently sighted for exceeding goals & objectives
Successfully established and ran a new sales & marketing business in a distressed financial market, creating & managing
websites & ad word campaigns with Google. Analyze & research Go ogle Analytics to increase performance & improve
website performance
HISTORY
5/2010 to Present Xerox Business Services/Apple Business Services Supervisor
9/2007 to Present Stratosphere Consulting Owner
11/2004 to 9/2007 The Hotel of South Beach/ Director of Sales/Mkt Full Services
The Park Central Hotel
11/2003 to 11/2004 Island Club Resort & Spa Director of Sales/Mkt Full Service
Orlando Vacation Investments
7/2001 to 11/2003 Ocean Walk Resort Director of Hotel Sales Full Service
RCIRM/Fairfield Resorts
11/1999 to 7/2001 Amerisuites/MCO Airport Senior Director of Sales Limited Service
Prime Hospitality
Multiple Property Management Experience
CERTIFICATIONS
Certifications include the following: Professional Sales Skills, American Food Council, Professional Negotiating & Skills
for Successful Leadership, Project Management
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