*Jinyi Ye*
* *
*** ***** **. ****, ********, NY13210/315-***-****/*****@***.***
v*E**DUCATION***
*Syracuse University, *Syracuse, NY
*Martin J. Whitman School of Management*
Master of Business Administration, May 2014
Concentration: Marketing
Whitman Consulting Club
* *
*University of Macau, *Macau
Bachelor of Business Administration, May 2012
Concentration: Financial Engineering, Rank 1/84
Honors College -one of 39 high-achieving students selected for
communication and leadership training
Recommended Direct Admissions Scholarship; Bank of China Scholarship;
Dean’s Honor List
Winning Team, CPA Australia Case Competition, CPA Australia, (12/10)
Excellent Presentation Award, Hong Kong Undergraduate Financial
Planners Award, HKRFP,
(10/11)
* * **
*U**niversity of **I**llinois at **U**rbana-**C**hampaign*, IL, United
States
**
*Semester Leadership Education Program, *fully sponsored by University of
Macau, (1/11 – 5/11)
v*P**ROFESSIONAL** E**XPERIENCE** *
*SXL Group*, Shanghai, China
Privately Held Swedish Management Consulting Firm
*Market Research Associate, (5/12 – 8/12) *
Led a team of 5 to research China’s wine cooler market for a European
kitchen appliance firm.
Fully engaged in all phases of research process including project
requirement review, proposal development, survey and interview design, data
collection and analysis, presentation, and client communication.
Contributed knowledge of secondary research information sources,
conducted both secondary and primary research on competitors and suggested
market segmentation and market size.
Managed survey data and used Excel with proficiency to analyze
consumer preferences on product attributes.
Suggested creative ways to visualize data and information flows so
that findings were clearly explained.
*U**niversity of Macau R&D Administration Office*, Macau
*Research Intern for Finance Department, (7/11 – 10/11) *
Assisted in a research project to study gambler behaviors and their
relations to multi-destination tourism.
Analyzed data with SPSS and Stata, using advanced methods including
multivariate regression, logistical regression and conjoint analysis.
Analysis results invovled gamblers’ tendency to engage in
multi-destination tours and the roles of different sensational elements in
prompting gamblers to travel to multiple destinations.
Identified important dimensions of analyses, including different
influences of age factor on how sensational elements affect gamblers’
tourism behaviors, based on which, insightful recommendations were made on
how tourism services could be bundled and best marketed.
v*L**EADERSHIP AND **E**XTRACURRICULAR **I**NVOLVEMENT***
*University of Macau Fencing
Team
*
*Assistant Coach, (10/09 – 11/12) *
Most notable award:* *Second Runner-up, 2010 National University
Fencing Championships,
Team.
v*S**KILLS*
*Software:* Microsoft Office, Stata, SPSS, Google Analytics;
*Language:*English (full proficiency), Mandarin, Cantonese