Marketing Pvt Ltd

RESUME

RAMANAIAH PULI.

SEO Analyst.

Email *********.***@*****.***.

Mobile Number: 889-***-****.

Objective:

To work in a challenging situation that will bring the best out of my ability & my innovative ideas will be

best utilized.

Google Ad words, Google Analytics, Google Suggestion Tool, Google Tool Bar, Webmaster Central Tool,

Word tracker, Keyword Discovery, G-site Crawler, and Xenu Broken Link Checker, Windows Java Script,

HTML, XML.

Work Experience:

Having 1+ years of Experience in Search Engine Optimization (SEO) and Web Analytics.

Worked as an SEO and Web Analytics in EUPHORIA SOFT PVT LTD from July-2011 to

Present.

Professional Summary

1) Search Engine Optimization Skills:

a) On-Page Optimization: Well versed with On-Page optimization methods.

Website Mining and Content Optimization

W3C Validation of the page

Creation & Monitoring meta tags and Heading Tags

Keyword research methodologies and Keyword Density

Alt Tags/Image optimization

Internal Linking for suitable keywords

Sitemap creation and submission

b) Off-Page Optimization: Experience in various offsite optimization techniques.

Search Engine and Directory Submissions

Link Buildings [one way, reciprocals, third party submission]

Social Media Optimization

RSS feeds, Articles, Yellow Pages and Press Releases Submissions

Social Book Marking and Classifieds

Banner Exchanging and Affiliate Marketing

Blogs and Forum creation and positing

c) Social Media Optimization: Experience in various SMO optimization techniques.

Planning & implementing of Effective SMO Strategies

Online branding with SMO

Social Profile & Community Creation

Analyzing Analytics Statics of SMO results

Manage several social networking communities over various social network giants including Face

book, Twitter, LinkedIn etc.

Product and Service Promotion by different Social Networking and Social Book Marking Profiles

2) Search Engine Marketing (SEM):

Developing PPC Geo-Targeting, Placement Targeted campaigns for corporate portals, in Google

search engine interface (Google Ad words).

Developed new and eliminate underperforming PPC ad copy/Keywords.

Tracking and reporting for SEM efforts.

3) Web analytics/Reporting:

Set up and configured website analytics in Google Analytics, Web master central tools, Shiny

stats Analytics tool.

Experience in generating reports related to visitors, site utilization, ROI’s, Goals and E-commerce.

Technical Summary

Operating Systems : Windows NT, XP, Windows7 & Ubonto

Web Technologies : HTML, CSS.

SEM Tools : Google Ad words Editor, Google Insights for Search and

Google Mobile Ad Words Preview Tool

Office Automation : MS-Office, Oracle Sun Open Office, Google docs & office live.

Keyword Tools : Web Trends, Word Tracker, Google keyword tools

Web Designing tools: Dream Weaver 8, Illustrator, Abode Flash (basic)

Web Analytics : Google Analytics

Academic Profile:

B.Tech from Priyadarshini College of Engineering affiliated to JNTU University in April 2011 in First

Class (62%).

Experience Summary:

I am currently working EUPHORIA SOFT PVT LTD (from July 2011 to Present)

Project: 1

http://www.executivecoachingindia.com/

Rol e s & Re s ponsi bi l i tie s :

S e a rc h E ngi ne O pti mi za ti on (S E O ) Res pons i bi li ti e s :

Understanding Client’s marketing objectives and fully analyzing their online sector and

competitors

Creating a complete Search Engine Optimization

strategy for clients, taking into consideration their marketing objectives, current positioning in their

online sector, usability and design issues, and any technological restraints they may have

ROI Optimization by improving landing pages and CPC

SEO friendly web design

Web interlinking for deep crawling

Keyword and key phrase research including Long Tail

Anchor text and SEO captioning

Meta data development and implementation including

alt text labeling

SEO friendly URL Suggestion

HTML validation from W3C

Search engine submission (manual and auto submit)

Link building, link baiting and reciprocal link

development and management

Directory submission (free and paid)

Analytics research and interpretation from Google

Local placement and submission with Google Local,

Yahoo Local and more

Article marketing and SEO blogging

Newsletter marketing, e-mail marketing and auto

responders

Managing Google PPC/Ad Words

Experienced in website design user flow and information

architecture and its impact on the customer experience and web site optimization in order to

improve analytics data

Researching developments in search engine

technologies through testing and analysis of search results, reading patents/white papers and

participating in forums such as Webmaster World, SEO chat and Google Webmaster Groups

We b Ana l y tic s and Re porti ng :

Evaluated Web Analytics on a daily basis and submitted report to clients.

Evaluated and optimized landing pages for maximum effect.

Generated reports related to visitors, site utilization, Goals.

Project: 2

http://www.lgcl.in/

Rol e s & Re s ponsi bi l i tie s :

S e a rc h E ngi ne O pti mi za ti on (S E O ) Res pons i bi li ti e s :

Understanding Client’s marketing objectives and fully analyzing their online sector and competitors

Creating a complete Search Engine Optimization

strategy for clients, taking into consideration their marketing objectives, current positioning in their

online sector, usability and design issues, and any technological restraints they may have

ROI Optimization by improving landing pages and CPC

SEO friendly web design

Web interlinking for deep crawling

Keyword and key phrase research including Long Tail

Anchor text and SEO captioning

Meta data development and implementation including

alt text labeling

SEO friendly URL Suggestion

HTML validation from W3C

Search engine submission (manual and auto submit)

Link building, link baiting and reciprocal link

development and management

Directory submission (free and paid)

Analytics research and interpretation from Google

Local placement and submission with Google Local,

Yahoo Local and more

Article marketing and SEO blogging

Newsletter marketing, e-mail marketing and auto

responders

Managing Google PPC/Ad Words

Experienced in website design user flow and information

architecture and its impact on the customer experience and web site optimization in order to

improve analytics data

Researching developments in search engine

technologies through testing and analysis of search results, reading patents/white papers and

participating in forums such as Webmaster World, SEO chat and Google Webmaster Groups

We b Ana l y tic s and Re porti ng :

Evaluated Web Analytics on a daily basis and submitted report to clients.

Evaluated and optimized landing pages for maximum effect.

Generated reports related to visitors, site utilization, Goals.

Personal Information:

Father’s Name : S/O P. Pondaiah

DOB : 05-08-1990.

Sex : Male.

Nationality : Indian.

Languages Known : English & Telugu.

Alternate Mail : ******.****@*****.***

Permanent Address : P.Ramanaiah

S/o P.Pondaiah

Kadaluru (VI&Post)

Tada (MD)

S.P.S.R Nellore (DT).

Declaration:

I hereby declare that the above information is true to the best of my knowledge.

Date: (P.RAMANAIAH).

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