Marketing Development

Bryan London

*** *. ****** ****** *****, Azusa, CA 91702 626-***-**** (H) ( 626-224-

**** (C) ( *****@*******.***

SENIOR LEVEL MARKETING/BUSINESS DEVELOPMENT PROFESSIONAL

Forward-thinking business leader with a history of developing and driving

robust strategies and plans to support organizational growth and success.

* Recognized for expanding the customer base through design and

implementation of marketing plans that effectively communicate product

service and value.

* Confident relationship builder with an ability to establish trust and

loyalty and create solid business partnerships that support growth and

success.

Areas of Expertise

Business Development ( Marketing ( Strategic Planning (

Relationship/Alliance Building ( Staff Management

Banking Industry/Non-profit Expertise ( Program Development/Implementation

( Promotional Communications

Client/Account Services ( Budget Development & Administration ( Fundraising

Professional History

America's Christian Credit Union (formerly Nazarene Credit Union) -

Glendora, California 2004 - August 2011

DIRECTOR OF STRATEGIC PARTNERSHIPS (2010 - 2011)

Drove account development opportunities and efforts to increase loans and

deposits through proactive pursuit of strategic alliances with churches and

affiliated organizations as well as with universities and businesses.

Promoted offerings as representative of the credit union at various events,

while nurturing key relationships to support and advance its immediate and

long-term objectives.

Selected Highlights

* Optimized product visibility through effective use of Twitter for

advertising - targeted and followed potential consumers, and gained 500+

business contacts in return.

* Achieved substantial growth for Adoption Loan program by building a

productive relationship with the largest U.S. adoption agency (Bethany

Christian Services), which provided numerous referrals.

* Secured $850K deposit by developing an account relationship with The

ABBA Fund, a non-profit organization that helps adoptive parents with no-

interest loans; group also opened a business checking and new corporate

VISA account.

VICE PRESIDENT OF MARKETING (2004 - 2010)

Spearheaded product and service promotion programs to optimize credit

union's visibility and brand - created marketing plans and recommended new

products/services to boost customer interest. Drove efforts to reach out to

potential members and hold loyalty of current ones through development of

high-impact communications. In key role as member of CU's senior management

team, directed business development activities; additionally, delivered

quarterly reports for Board meetings. Led, trained, and evaluated

performance of dedicated 4-member team.

Selected Highlights

* Generated $9M in funding with development/launch of Adoption Loan

program in January 2009, which became the credit union's #1 consumer

loan product.

* In 2010, delivered 44.5M in new business by bringing in new leads and

opening multiple new deposit accounts.

* Exceeded goals for new members and business by 17%, while staying within

budget parameters.

Bryan London ( Page 2 ( *****@*******.***

The Domain Group - Seattle, Washington 2002 - 2004

ACCOUNT DIRECTOR

Advanced client fundraising efforts through development of strategic

recommendations and leadership of multi-channel campaigns that incorporated

email, Internet, radio, and telemarketing efforts. Shaped and implemented

marketing plans for a diverse range of non-profit organizations including

The Salvation Army, Promise Keepers, Concerned Women of America, and the

San Diego Rescue Mission.

Selected Highlights

* Played lead role in Promise Keepers achieving 27% over projections for

fundraising efforts by leading highly effective marketing campaigns and

a dedicated fundraising team.

* Exceeded new donor expectations by 37% and achieved uncommon gain in net

income for the Salvation Army's San Diego division through expert

direction of a concentrated new donor acquisition direct mail

Thanksgiving campaign in 2003. Follow-up campaigns led to an impressive

72% retention rate for new donors.

* Led Union Gospel Mission in Seattle to gained 650 new donors (18% above

projections) and net revenue 11% above projections by building a unique

radio strategy that enhanced their reputation within the community.

Nazarene Credit Union - Brea, California 1991 - 2002

ASSISTANT VICE PRESIDENT OF MARKETING (1998-2002)

Piloted development and execution of product and service marketing

strategies, while overseeing business development efforts. Led efforts to

modernize operations and enhance ability to reach customers.

Selected Highlights

* Boosted numbers for new members, new accounts, and deposits through

introduction of an electronic program that launched a highly effective

email marketing campaign.

* Modernized operations by leading team in production of electronic

account that included direct deposit, online banking, credit/debit card,

and access to ATM.

CAREER NOTE: Previous positions as Assistant Director of Marketing for

Nazarene Credit Union and Account Coordinator for Russ Reid Company.

Education & Professional Development

Bachelor of Arts in Business Administration (emphasis in Marketing &

Personnel Management)

Northwest Nazarene University, Nampa, Idaho

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