Creative Director

PORTFOLFIO: JANERUBIN.COM

I create bold, innovative brand concepts, integrated branding and advertising campaigns, and beautiful design.

I have consistently directed and executed concept-to-launch, results-driven campaigns that have brought remarkable

growth to my clients’ brands.

EMPLOYMENT

INDEPENDENT CREATIVE DIRECTOR: Consulting Jobs below took place from

2002 – 2012. Virtually all clients were won through referral. Based on

performance I won multiple, multi-year contracts/projects.

LIVE Drawing at Yankee Stadium – Artist, 2006-2012

-Drawing, painting LIVE, in performance, during Yankees Games, beginning in 2006; series begun

in 1997 with live drawings and paintings of NYC male basketball players during their games

Subconscious

Training Corporation, Inc. – Creative Direction: Branding, Advertising, Design, 2010-2011

- Created, optimized new

TheDisciplinedTrader.com e-commerce web site – upgrading the

company’s previous direct-marketing-style

site to a clean, elegant corporate brand image

- Creative Director of

The Disciplined Trader LifeStyle Event – Trump Resort, Miami –

conceptualized the “LifeStyle” theme; wrote

innovative theatre script; designed multi-media

stage sets; costumed the actors; directed

and staged the action

- Created integrated sales

page, social media and PR for live event that attracted a full house

Franklin Global Capital LLC – Creative Direction: Branding

and Design, 2010

- Created

new company web site that resulted in immediate, large jump in leads and

conversions

- Created bold, new brand identity for company communications

and site

DTI Partners, Inc. – Creative Direction: Branding,

Advertising, Design, 2007-2010

- Created new corporate web site with online store that significantly

increased monthly revenue

- SEO that rapidly achieved multiple top five search engine listings

and exponentially increased site traffic

- Created integrated campaigns that contributed to remarkable

company growth and drew

large audiences to company’s online and

live events

Mirus Futures, LLC – Creative Direction: Branding and

Design,

2007

- Designed

and optimized new company web site start to finish resulting in immediate increase

in business opportunities

- Implemented SEO that rapidly achieved multiple top five search

engine listings and

exponentially increased site traffic

NinjaTrader,

LLC – Creative Direction: Branding, Advertising, Design, 2006-2010

- Over 4-year

period was sole Creative: Created Integrated Campaigns, Software GUIs,

provided top-level strategic

consultation – significantly contributing to NinjaTrader becoming

one of the dominant retail trading

platforms worldwide

- Designed

two top-ranked web sites promoting company software that dramatically

increased traffic, leads, purchases,

and new company partnerships

- Company’s

first choice to become in-house Executive Creative Director in 2009 --

(declined in order to stay in New York

City) -- currently NT’s preferred agency partner

FuturePath

Trading – Creative Direction: Branding, Advertising, Design, 2003-2006

- Created

pitch that won account, beating much larger agency

- Simultaneously

created two new top-three-ranked company web sites, logos and taglines,

and trade show mural that successfully

brought immediate, global brand recognition

- Put on

long-term retainer as Creative Director as a result of initial project

successes

- Created

Integrated Campaigns and Media Strategy that garnered significant leads-conversion

increase

xSquawk, LLC – Creative Direction: Branding,

Advertising, Design, 2004-5

- Created

top-five-ranked company web site winning new business opportunities

- Created

new GUI design and product ideas for audio software that significantly

increased audience

Withit,

Inc. – Creative Direction: Branding, Advertising, Design, 2002-2003

- Designed and wrote two, top-five-ranked company web sites,

garnering major brand recognition

- Brand identity direction and design for institutional and retail faces of

company, uplifting brand image

- Conceptualized, designed and wrote print and online

advertising campaigns that increased conversions

- Created new software interface for LOS.net audio software,

greatly increasing audience size

Co-Creative Director, BSA

Advertising, NY, NY, 2000-2001

- Upon hire BSA had best

quarter in its history

- Upon hire created and

pitched campaign to Forest Laboratories which kept them

on board as a client and won new

business; created successive campaigns for Forest

- Created Job Fair Mural

for Zurich Scudder Investments that won EMA Award

- Created multiple

pitches that won new accounts

Senior Designer, Practising

Law Institute, Summer,

1998 - December, 1999

Faculty Member, School

of Visual Arts, Department of Advertising and Design, NY, NY, 1996 - 98

Art Director, McCabe

& Company, NY, NY, 1996 - 97

Freelance Designer and

Computer Artist

Clients included: FCB Healthcare; J. Walter Thompson;

Avrett, Free & Ginsberg; AmEx, 1992 - 96

Writer

Art issuesand Artcoast Magazines, LA, CA, 1988 - 89

PRO BONO/COMMUNITY

PROJECTS

Tillary Park

Foundation - Tillary Park Pro Hoops: Funding Proposal; Photos

Writer and Photographer

Crispus Attucks

Association of York, PA: Inner city architectural restoration-rehabilitation

project Photographer

EDUCATION AND

CERTIFICATIONS

The Whitney Museum of American Art Independent Study

Program, NY, NY, 1990

M.F.A.: California Institute of the Arts, Fine Art

Department, The School of Art, Valencia, CA, 1988

- Awarded Teaching

Assistantships for Painting, Drawing, and Color Theory Seminars

- Accepted into both

M.F.A. Fine Art and M.F.A. Visual Communications (Graphic Design) Programs

New York

Studio School Summer Program in Drawing, Painting and Sculpture, NY, NY

B.A.: Barnard

College of Columbia University; Major: Program in The Arts; Visual Art

Concentration, 1984

Cum Laude * Department Honors

- Early

admission into graduate level figure drawing, Master of Fine Arts Program,

Columbia University

- Set

Designer for The Columbia Experimental Theatre Company, The Columbia Players,

and productions at Barnard College

Passed National Futures Association Series 3 and

Series 30 Licensing Exams, 2005

COMPUTER PROGRAMS

InDesign, Quark Xpress, Photoshop, Illustrator,

Dreamweaver, Flash, Fireworks, Powerpoint,

Director, Visio, ImageReady, Infini 3D, Sound Editing

Applications, AfterImage, Scanning Software,

iPad Applications for Drawing, Musical Composition, Writing, Photo and Video

Editing, HTML, CSS,

Actionscript, Experienced in integrating Javascript, ASP.net, and PHP into web

site architecture

FOREIGN LANGUAGES

Good French speaking, reading and writing ability; Basic

Italian

PROGRAMS; AWARDS

Whitney Museum of

American Art Independent Study Program; Selected Artist

EMA Advertising Award; Client: Zurich Scudder Investments

E-mail: *************@*****.***

Art: janefirst.com| Branding Agency: totalviewmarketing.com| CD: janerubin.com

linkedin.com/in/janefirst| twitter.com/janefirst

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