Manager Sales

SCOTT KINNEY

***** ********* *******, **** ******, California 92630

Residence: 949-***-**** • Cell: 949-***-**** • **********@*****.***

http://www.linkedin.com/pub/scott kinney3

SENIOR PRODUCT MANAGER

Leadership ~ Product Development ~ Sales

Brand Management ~ Marketing Analysis ~ Project Management

Proven expertise in product management and product development. Founded and grew a private label sourcing and

importing company to $6.4MM in annual sales and managed a product line that grew from $60MM to $90MM.

Demonstrated track record of developing thousands of commercially successful products for industry leaders such as

Greenlee Textron, Shimano, Zebco/Quantum, James Hardie Building Products, St. Croix Rod, Lamiglas, and

Gander Mountain. Major strengths in market research, product development, brand management, project

management, and leadership. MBA (concentration in Marketing), BS Industrial Technology.

KEY TRANSFERABLE SKILLS

Business Development

Packaging Pricing

B2B Sales

Merchandizing Communications

Account Management Advertising Product Line Planning

EMPLOYMENT BACKGROUND AND ACCOMPLISHMENTS

3D INDUSTRIES – Lake Forest, CA Current

Private label soft goods production company

Accounts Manager

Responsible for business development in the outdoor sports segment.

EXEMPLIS CORPORATION Cypress, California 2011 2012

A $100MM mid market contract office furniture manufacturer.

Product Manager (contract)

Completed a market study and product line planning project for a new product category.

PRIMESOURSE SPORTS, LLC Lake Forest, California 2000 2011

Private label product development and importing firm in sporting goods, tools.

President

Responsible for general management including strategy, sales, marketing, account management, product

development, planning/logistics, quality control, sourcing, vendor relationships, project management, budgeting and

finance.

• Founded, grew and managed an international private label product development and sourcing company to

annual sales of $6.4MM and sold the business for a profit.

• Created, developed and delivered a cable pulling product line for Greenlee Textron that became the market

share leader and standard tool for AT&T's installers.

• Established office in China to improve cross language communications, improve quality control, and cut

customer service response times in half.

• Developed complete exclusive brand product lines for Zebco/Quantum for some of their major clients such

as Walmart and Cabela’s.

SCOTT KINNEY Page Two

EMPLOYMENT BACKGROUND AND ACCOMPLISHMENTS (Continued)

PRIMESOURSE SPORTS, LLC continued

• Developed several hundred finished fishing rod models for Lamiglas, a nationally known tackle brand and

provided shipping and logistics to client's customers on direct shipments from China to reduce costs. This

resulted in doubling customer’s sales by providing them with competitive, high quality products with reduced

shipping costs.

• Developed and established business relationships with dozens of OEM, distributor, and retail accounts and

over $30MM of business in 10 years.

JAMES HARDIE BUILDING PRODUCTS Mission Viejo, California 1998 2000

$1B residential exterior siding and interior backer board manufacturer. Market leader in fiber cement technology.

Product Manager

Responsible for product management of assigned product lines.

• Project manager for three national product launches. Designed and developed brochures, installation

instructions, installation videos, MSDS sheets, samples, packaging, conducted pricing research, developed sales

force training, assisted on sales calls to major clients.

• Conducted market research to determine the prices for three new product lines in order to maximize profit

margin and volume. This led to finding that the company could increase product prices on specific new products

by 15% 30% higher than originally anticipated.

• Successfully led the redesign of defective product with minimal launch and production delays for out of code

product.

SHIMANO AMERICAN CORPORATION Irvine, California 1989 1998

$300MM North American distributor for one of the world's largest and most respected manufacturers of bicycle

components and sport fishing equipment.

Product Manager

Responsible for providing product development, product management and market research for the fishing product line.

• Initiated, created and developed a new visual merchandising packaging design to more effectively display

fishing rods at retail stores, resulting in higher product visibility and was preferred by retailers.

• Devised an improved method for communicating and promoting product features in product catalogs

utilizing logos that was emulated world wide in Shimano catalogs and on web pages.

• Worked with engineering to develop several home run reels series that dramatically increased market share

and profitability.

• Helped to grow sales on the product line from $60MM to $90MM.

EDUCATION

MBA, concentration in marketing, California State University, Long Beach

BS, Industrial Technology, Psychology Minor, California Polytechnic State University, San Luis Obispo

CONTINUING EDUCATION AND TRAINING

Market based pricing seminar – UCLA, Los Angeles, California

Internet Marketing certificate – UCI, Irvine, California (in progress)

COMPUTER PROFICIENCY

Microsoft Office: Word, Excel, PowerPoint, Outlook

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