Marketing Manager

Maureen H. Cronin

** ******* **** ******

Lynbrook, New York 11563

516-***-****/******@*****.***

PROFILE

Versatile Business, Marketing and Creative Executive for several

internationally-known, market-leading, Long Island-based companies in

consumer and B2B industries. Outstanding communication, writing and

interpersonal skills. Professionalism and integrity. Adept at working with

internal departments for strong, multi-platform marketing and branding

campaigns. Successful track record for building outside vendor

relationships and increasing sales through consistent messaging and

materials. Excellent at managing creatives; highly skilled at unifying

teams while maximizing individual members' strengths.

KEY SKILLS

|Interpersonal Skills |Creative Management |Leadership |

|Writing and Communication|Relationship Building |Social Media |

| | | |

|Interactive Media and |Project Management |Performance Coaching |

|Catalog Copywriting | | |

|Editing |Visual Merchandising and |Consumer and B2B |

| |Market Analysis |Marketing |

PROFESSIONAL EXPERIENCE

Global Industrial, Pt. Washington, NY www.globalindustrial.com

5/2011 - present

Assistant Director, Marketing, Content and Social Media Manage marketing,

copywriting and social media for more than 500,000 products online for

leading industrial supply company. Team responsible for 32% overall growth.

. Manage product content for all email, web, catalog and other

print marketing

. Develop social media initiatives for company branding and

awareness

. Script and design vendor video for lobby; trade show materials

. Manage in house team of 5; remote team of 8

. Work directly with several departments for cross-functional

development

. Analyze performance of programs and make recommendations

. Develop marketing in line with growth projections and strategy

. Company-wide editor

CLEVER DEVICES, www.cleverdevices.com, Plainview, NY

8/2009 - 5/2011

Marketing Director, Started marketing department from the ground up; worked

with sales and engineering to

develop relevant technical materials for client presentations and new

business.

. Oversee all marketing initiatives, branding, and collateral for

B2B and consumer

. Develop and implement company-wide social media platform to

increase brand awareness and presence

. Manage budget for domestic and international marketing, print

ads, web content

. Manage web redesign for content and imagery in conjunction with

social media platform

. Work directly with sales team and vendors to meet market

expectations

. Identify new methods of opportunity via vertical and

international markets

. Handle affiliate and sponsor programs, events, trade show

materials and booth designs

. Manage creative team of 10

. Company writer/editor for all communications and documented

policies

.

Maureen H. Cronin Page

Two

516-***-****/******@*****.***

Frost & Sullivan, www.frost.com RVC, NY

6/2007 - 2/2009

Senior Marketing Manager, North America Achieved significant growth for a

leading growth consulting firm.

. Oversaw North America marketing initiatives and materials for

Foodservice, Medical, and Health vertical markets and liaised with

satellite marketing operations - consumer and B2B

. Developed social media marketing campaign to increase brand awareness,

customer base, and develop customer loyalty

. Managed and grew vertical markets in beauty and pharmaceutical

. Managed strategic growth direction across and developed

messaging for print and content

. Created annual marketing plans and reported on performance goals

. Led and managed marketing team of 7

. Created analytics and measurements for success

. Trade Show marketing, developed all catalogs and creative materials

The NPD Group, Port Washington, NY www.npd.com

12/2005 - 5/2007

Senior Copy Manager Created innovative campaigns and print ads for several

vertical markets.

. Managing editor and creative lead for emails, collateral, web

site, and interactive marketing

. Handled messaging for mobile mediums

. Created domestic and international marketing/branding

campaigns for Foodservice, Beauty, Toys and Games

. Managed core promotional campaigns based on trade show

schedule

. Handled communications for cross-sell and integrated

marketing campaigns

. Developed innovative, revenue-generating methods for Internet

and print

. Handled creative for beauty markets - domestic and

international; 12 vertical markets and 4 other

international markets

Honeywell International Syosset, NY Supervisor, Creative Services

(Consultant) 4/2005 -12/2005

Established appropriate completion and workflow process for creative jobs

. Created interdepartmental communications for custom jobs across all

lines of business

. Responsible for cross-vertical branding

. Managed creative staff of ten

. Coordinated with outside vendors and freelance staff as needed

Computer Associates Intl, Islandia, NY/www.ca.com Print and Content Manager

10/2002-10/2004

. Handled branding direction for web content

. Managed workflow for all marketing related materials for B2B and direct

customer

. Editor for monthly publications

. Produced appropriate content for web, email and collateral print

materials

. Managed staff of writers

1-800-Flowers.Com, Westbury, NY, www.1800flowers.com

11/1999-9/2002

Senior Copy Manager; Managing Editor, Surpassed projections for product

sales through emails; first time html email campaigns and linked web

content

. Hired, trained, and managed staff of copywriters

. Responsible for all communications - direct and web - including: all

catalogs, telephonic and media scripts, ad campaigns, all web copy,

splash and landing pages, banners, e-mail campaigns, corporate partner

programs, merchant partner programs, customer satisfaction

communications, Annual Report, corporate information, Internet-based

communities

. Part of multi-departmental team for food product mergers and acquisitions

. Directed all consumer based communications

Publishers Clearing House, Port Washington, NY www.pch.com

4/1996-11/1999

Senior Writer; Web Editor Implemented first PCH web site and web related

content

. Wrote and edited direct mail copy for sweepstakes and vertical markets

. Handled all direct consumer (B2C) marketing and promotions

. Assisted in architecture and content for web architecture for then-new

pch.com

EDUCATION

EMERSON COLLEGE, Boston, MA

Bachelor of Fine Arts, Communications, 1992

SPECIAL SKILLS

Drupal CMS

Google and Facebook analytics

HTML Functionality

LinkedIN professional social network for business

YouTube, Twitter for consumer and B2B

Creativity

Writing

Leading/managing creatives

Project management

Success measurement matrices

CLAIMS TO FAME

Published author of the novel, Go Faster Go.

Professor, Creative Writing; Business and Social Media, Getting Published -

Molloy College.

Creator/designer/writer www.maureenc.com

Designed original line of greeting cards.

Denis Leary was my comedy writing teacher; Performed stand-up with Kevin

Meany; once drank with Stephen

Wright.

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