Senior Management Executive Healthcare Sales & Operations
Resume:
LINDA G. SIMPSON
***********@*****.***
Santa Barbara, CA 93109
Linkedin: http://www.linkedin.com/in/lindagsimpson
SENIOR MANAGEMENT EXECUTIVE – HEALTHCARE SALES & OPERATIONS
• • •
Accomplished healthcare executive with strong sales and operational team development experiences in the delivery of
health care services and products. Generated successful organizational/organic growth and profitability while
managing all related operations functions. Ignited organizations with a culture of exceptional commitment to quality
client care, customer service, team development, cooperation and engagement, professionalism and innovation.
Excellent presenter, negotiator and communicator. Demonstrated ability to forge solid relationships with strategic
partners building consensus across multiple organizational levels. Earned respect as a motivational, lead-by-example
executive, change agent, and proponent of Team development and accountability.
Key Proficiencies:
Sales and Marketing Leadership Team Building and Coaching
Profit and Loss Accountability Business Strategy and Planning
Organizational Development Sales/Marketing Reporting
Key Account/Client Management Community Liaison
Budgeting and Forecasting Presentations
PROFESSIONAL EXPERIENCE
G oodma rk Me di ca l, LLC M a y 20 12 -
P re se nt
Nationwide distributor (start-up) of professional healthcare solutions.
Account Executive – California Territory
• Defined the sales process of Smart Bed Technology into Skilled Nursing Facilities, Home Health, Private Duty
Home Care, Assisted Living, and Continuous Care Retirement Communities in California territory.
• Orchestrated successful email campaign to penetrate the California marketplace that resulted in a 4 5 -da y
e va lua t io n p ro je ct wit h fo u r bu ild ing s in a 7 5 -bu ild ing o rg a n iza t io n .
• De ve lop ed a nd de live red o nlin e de mo s t o la rg e st S NF o rga n izat io n s op e ra t ing in Ca lifo rn ia
t h ro ug h exte n sive co ld -ca llin g,
• Managed all equipment installation, client training and utilization, new applications development and adoption,
and customer marketing initiatives based on use of new equipment as intervention in Care Plans.
LivHOME, Inc. 2010-
2012
Professionally led, in-home senior care management organization.
Executive Director
Full P&L responsibility for branch office operations in the San Francisco Bay Area with accountability for growing $7.5
million combined revenues, home care and care management. Provide leadership and direction to clinical,
administrative and field Team ensuring optimal staffing to meet the needs of a diverse client base. 10 direct reports, 120
field employees.
• Revived challenged operation from being on the verge of total chaos/walk-out to success. Replaced ineffective
salespeople with high-performance team, added and trained support staff and increased revenues by 8%.
• Increased combined gross margin 3% through training, productivity enhancement, service efficiencies, and
focusing on higher margin business lines. Reduced Accounts Receivables days outstanding by 50%.
• Achieved an additional 2% margin contribution through general and administrative cost containment measures
and successfully led operations through change in office location with no loss of business or service excellence.
• Developed strategies that increased referrals and revenue from banks, fiduciaries, hospitals, skilled nursing, and
assisted living communities and elevated the operation to “preferred provider” status within the professional
community.
Home Companion Plus, LLC 2007 – December,
2010
Non-medical home care provider in SF Bay Area
Dublin, CA
Director of Sales and Marketing and Client Services, 2008 – 2010
Account Executive, 2006 - 2008
LINDA G. SIMPSON Page 2
PROFESSIONAL EXPERIENCE (Continued)
Advanced to Director of Sales and Marketing to serve as a key member of executive team developing sales and
marketing strategies to create relationship capital with referral sources: hospitals, skilled nursing facilities, assisted living
buildings, physicians and hospital disease support groups. Lead a team of 5 Account Executives.
• Defined sales policies and procedure, sales cycle, created accurate job descriptions and developed standards
for customer relationship management. Hired, trained, and coached all Account Executives.
• Established a competitive sales team by offering aggressive compensation, desirable benefits packages and
performance-driven sales incentive programs.
• Tripled annual sales volume within four years, growing sales from $500,000 in 2006 to $1.5 million in 2010.
• Developed and sold a Supplemental Staffing care model into assisted living buildings and realized an additional
revenue stream of $15K/week and became a Preferred Provider in Bay Area CCRC with an office in the
building.
• Developed “Health Matters” educational series and gave 45 presentations to residents in assisted living
buildings.
Atria Senior Living Group (Valley View and Montego Heights) June 2005 –
November 2006
One of the largest senior housing providers in the nation with 140+ communities Walnut Creek,
CA
Community Outreach Director and Sales Specialist
• Created relationships in the healthcare community – hospitals, skilled nursing facilities, physicians, referral
agencies, rehab facilities, and banking private client services that resulted in a 40% increase in referrals.
• Trained and coached new sales personnel in both buildings to sell leases, care services, increased census by
5%.
• Delivered high level sales presentations to hospital social services, skilled nursing administrators/discharge
planners, and Wells Fargo Private Client services to increase qualified referrals from these groups by 20%.
Loreciel Haven, LLC 2003 -
2005
Group of three assisted living residential care facilities for the elderly (RCFE) San Ramon,
CA
Sales and Marketing Director/ Food Services Consultant
• Developed sales and marketing plan for this start-up organization.
• Achieved 75% occupancy within five months and maintained at 90% thereafter.
• Developed The Silver Palate, caregiver cooking basics course and taught classes to 85 caregivers.
• Collaborated with clinical staff to assess clients, coordinate physician/facility discharge orders, and finalize
contractual agreement with responsible party.
The Beach House Restaurant 1989 -
1999
Owner/General Manager Capitola, CA
System Industries 1987 –
1989
Field Engineering Sales Manager
Telesales and Telemarketing leader with revenue growth of 5% to $17M contract base and support services.
Advanced MicroTechnology/Liberty Labs 1982 –
1987
Operations Manager
Customer Service Manager
High reliability IC test lab services. Advanced to Operations Manager and grew revenue by 10% by putting a satellite
test lab in Austin, TX, to support IBM, exclusively, and negotiated for them to pay for the equipment ($100K).
EDUCATION / TRAINING / AFFILIATIONS
California State College, Fullerton, Business Management
San Bernardino Valley College, Marketing & Business Administration
RCFE Administrator’s Certificate, 2005 Atria Sales University, 2006
Assisted Living Marketing Intensive, 2006 University of Home Care Sales – Powershot, LLC
Community Education, LLC Sales & Management Training, 2009
Santa Barbara Association for Senior Care Heart’s Therapeutic Riding - Volunteer
Healthcare Executives of Southern California Autism Speaks – Santa Barbara
Santa Barbara, CA Alzheimer’s Association .
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