Sales Marketing

Alan Flohr

*** **** ***** ******

Foster City, CA 94404

SUMMARY

A battle tested professional with depth of experience in sales,

marketing, client services, consulting and general management.

Uniquely suited for senior executive roles that call for strong

leadership skills and proven revenue generation expertise to drive

growth.

EXPERIENCE

Epsilon 2010 - 2012

One of the world's largest full service direct, database, and digital

marketing agencies.

Vice President and General Manager

P&L responsibility and executive oversight of all activities

required to serve existing customers and support sales to new

customers based in the Western US. Delivered revenue growth in

excess of 4x goal from customer base that included major brands

in retail, travel and technology.

EMM Group 2005 - 2009

EMM Group provides Enterprise Marketing Management software and

consulting services based on the P&G brand building way to optimize

marketing practices for Global 2000 companies.

Consultant, SVP Sales, Demand Generation

Led demand generation efforts targeting Global 2000 marketers

through a team of 15 people based throughout the US, Asia and

Europe and led client service delivery for selected accounts.

Introduced cutting edge enterprise marketing management tools

and facilitated their implementation for dozens of businesses

around the world.

INFORMATIVE (now Satmetrix) 2004 - 2005

Informative technology allows marketers to identify and communicate

with their most influential brand advocates to maximize their impact

on marketing campaigns and positive word of mouth.

Senior Vice President, Sales and Business Development

Responsible for all aspects of worldwide sales and business

development, targeting Fortune 1000 marketers through both

direct and channel based selling efforts. Expanded company

offering from survey research to word-of-mouth marketing and Net

Promoter diagnostics; successfully positioned company for

eventual sale to Satmetrix.

HARMONIC COMMUNICATIONS 2001 - 2003

Harmonic technology allowed companies to maximize their return on

traditional and online media spending by automating the collection and

analysis of marketing and response data.

Chief Operating Officer

Promoted to COO from initial role as SVP Sales to lead all

functional areas for this Dentsu backed marketing technology

provider. Restructured company to conserve use of resources and

extend development window. Delivered against key technology

milestones and acquired critical mass of Global 2000 customers,

resulting in a successful fund raising and CEO recruitment.

DIGITAL IMPACT (now Acxiom Digital) 1999 - 2001

A premier provider of email marketing, consulting and other online

direct marketing services.

Vice President, Sales & Client Services / Vice President,

Channel Marketing & Sales

Built sales, consulting and client services team from staff of

25 to +100 nationwide. Drove revenue from $1.3 to $40.0MM with

+70% from Fortune 1000 enterprises. Key member of executive

management team through IPO process, post bubble crash and

subsequent recovery.

ADVO INCORPORATED 1995 - 1999

America's largest full service direct mail marketing agency.

Vice President, Interactive Media and Strategic Account

Development Developed interactive media selling strategy and

executed plan through nationwide sales staff of +500 associates.

Exceeded sales objective by a factor of 10. One of 12

Chairman's Award Winners within a company of thousands in 1998.

Vice President, Field Marketing Led marketing team for a

$120MM business unit. Converted operating loss to $10MM profit

in one year; a new company record.

Director, Marketing Planning Developed strategy and tactical

plans for targeted categories resulting in +20% volume growth

for targeted clients in traditionally slow growth categories.

MARKETING CORP OF AMERICA / NEW PARADIGM VENTURES 1991 - 1995

A marketing consulting company / consulting and venture capital

provider.

Principal - NPV Co-founded marketing consulting and venture

capital company dedicated to creating and participating in new

growth initiatives for Fortune 500 companies.

Consultant - MCA Completed a variety of domestic and

international marketing consulting and acquisition due diligence

assignments in a number of b to b and b to c business

categories.

ADDITIONAL EXPERIENCE

ANNA Marketing Partners, LLC 2012-Present

Independent marketing services and consulting firm.

ZUMBOX Fall / Winter 2009

Short duration role leading Sales for Westlake Village based,

ALC funded start-up company.

MAXSPEED CORPORATION Fall / Winter 2003

Short duration role leading Sales and Marketing functions for

computer hardware manufacturer.

SONY CORPORATION Summer 1990

Student Internship - Tokyo, Japan Formulated PalmTop Computer

U.S. market entry strategy.

WESTINGHOUSE ELECTRIC CORPORATION 1986 - 1989

Design Engineer Directed factory and product design

improvements at U.S. and international production facilities.

Received Westinghouse patent award for innovative new fastener

design.

EDUCATION

DARTMOUTH COLLEGE Hanover, NH

THE AMOS TUCK SCHOOL OF BUSINESS ADMINISTRATION

Master of Business Administration

THE STATE UNIVERSITY OF NEW YORK AT BUFFALO Buffalo, NY

Bachelor of Science in Industrial Engineering

Other - Community leader and 7-year President, Foster City Little

League Board of Directors, serving a population of 30,000

residents. Enjoy coaching youth sports and participating in

competitive team sports, distance running, cycling, golf and

scuba diving.

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