CARLA
CHICHARRO
Barcelona, Spain
*.*****@*****.***
EDUCATION
RAMÓN LLULL UNIVERSITY – FC BLANQUERNA (Barcelona, Spain)
BACHELOR OF ARTS ADVERTISING AND PUBLIC RELATIONS
(SEPTEMBER 2008 – JANUARY 2013)
ESCOLA JOAN PELEGRÍ (Barcelona, Spain) – 10TH – 12TH GRADE
(SEPTEMBER 2004 – JUNE 2008)
COLEGIO SAN AGUSTIN & SOUTHVILLE INTERNATIONAL SCHOOL (Manila, Philippines)
K – 6TH GRADE (JUNE 1994 – MARCH 2001) & 7TH – 9TH GRADE (JUNE 2001 – MARCH 2004)
ADVERTISING AND PR EXPERIENCE
COMMUNITY MANAGER & DESIGNER LEWIS PR
(JUNE 2012 – PRESENT)
Working in the Social Media department of LEWIS PR, a Public Relations agency.
Currently in charge of:
• Managing the Facebook and Twitter page of “Cagate de Miedo” and assisting in the posts
of Logitech Spain.
• Creating daily and weekly reports on the different clients social network accounts. (ex.
Renfe or Avanade)
• Planned and executed Avanadeʼs Google Adwords and Adsense campaign.
• Designing infographics based on the analysis of the social media networks of and for
prospect clients.
• Designing the We transfer channel for LEWIS PR and the Twitter profile for LEWIS PR UK.
• Preparing presentations for prospective clients.
PARTICIPATED IN GOOGLE ONLINE MARKETING CHALLENGE 2012
(MARCH – APRIL 2012)
Created an online marketing strategy and campaign with Google AdWords for a medium
businessʼ website.
• Had $250 for the whole campaign and had to stretch it out to last 3 weeks.
• Increased the visits by 20% (68,75% new visits and 31,25% returning visits).
• Received a “Good” mark as a result.
SOCIAL MEDIA STRATEGIST MARISDELUXE.COM
(FEBUARY 2012 – PRESENT)
Developed the whole social media strategy for Marisdeluxe.com.
•
Updating the companyʼs accounts in different social networks on a daily basis.
•
Planned and executed a campaign with Google Adwords.
•
MEMBER OF THE DIRECTIVE TEAM PUBLICITARIOS IMPLICADOS
(MARCH 2009 PRESENT)
Worked on several projects such as:
• Social Media Strategy for Publicitarios Implicados (Brand Awareness Campaign, 2011) &
the ad campaign of "La Ela Existe".
• Screenwriting and organization of the Words Awards Contest 2011.
• Creation of a Billboard Ad for Êthos (Association for the Prevention and Rehabilitation of
Drug Dependency) and for Publicitarios Implicados (Brand Awareness Campaign, 2011).
DESIGN ASSISTANT BUM BLASI, URGELL, MORALES
(JANUARY JULY 2011)
Assisted in various stages of the creative process in ad campaigns such as:
• Designed and created paper toys for Gran Vía 2
• Designed billboard ads, direct Mail, coupons and flyers. As well as adapted them into
different kinds of sizes and formats.
• Screenwriting for a TV Ad of 20 seconds.
CARLA
34 Bis, Sants
CHICHARRO
Barcelona, Spain
*.*****@*****.***
DESIGNER AIESEC FOR PLANNING MEETING BARCELONA “MAX CONFERENCE”
(JANUARY MAY 2011)
Created the Logo and T-shirts for the Max Conference; a worldwide meeting of AIESEC.
DESIGNER & ONLINE EVENT PLANNING TWESTIVAL BARCELONA
(JANUARY MAY 2011)
Twestival is one of the few charity events organized exclusively on Twitter to raise money for
NGOʼs.
• Designed the logo for the Twestival in Barcelona.
• Helped invite people to the event for Concern Worldwide (international NGO that helps
funding educational projects around the world).
OTHER EXPERIENCE
SALES PANASONIC IN MEDIA MARKT (OCTOBER 2010 JULY 2011)
• Sales on Panasonic cameras and video cameras.
• Preparation and elaboration of special promotions.
• Drafted weekly reports on the total sales of the brand.
EXTRACURRICULAR ACTIVITY SCHOOL MONITOR
ESCOLA MAGÒRIA
(NOVEMBER 2009 – FEBRUARY 2011)
Instructor of extracurricular activities of theater, soccer and figure skating for Kindergarten
through sixth grade students.
SALES VENDOR OLYMPUS IN FNAC (MARCH JULY 2009)
• Sales on Olympus cameras and video cameras.
• Preparation and elaboration of special promotions.
• Drafted weekly reports on the total sales of the brand.
SALES VENDOR PC CITY (NOVEMBER 2007 OCTOBER 2008)
• Sales in computers and computer-related products.
• Preparation and elaboration of special promotions.
• Working with weekly and monthly objectives.
SKILLS
LANGUAGES
• Native proficiency in English, Spanish and Catalan
• Intermediate proficiency in Tagalog
COMPUTER SKILLS
• Proficient with Prestashop, Wordpress, Mail Chimp, Adobe Photoshop, Illustrator, Indesign
(CS3-CS5), Adobe Premiere, Final Cut, Microsoft Office & Appleʼs iWork
• Basic skills with Adobe After Effects, HTML, CSS
INTERESTS
• Visual communications, information design, and presentations.
• Social Media technology and communications.
• Photography, Lomography & travelling. Canʼt leave the house without a camera.
• Really passionate about crafts, especially paper crafts and paper cube toys.