Design Marketing

KRISTIN BAUTEL

** ******* ****** *********, ** **042

773-***-**** / *******@*****.*** / artifolio.com/bautel

Highly creative and multi-talented SENIOR LEVEL DESIGNER with over 10 years

experience in the conceptualization and design of packaging, branding,

marketing collateral and print. Adaptable and creative with the ability to

move easily between the many applications of design communication.

Knowledgeable of current retail and design trends that help to create

innovative marketing strategies and campaigns. Experienced at building and

maintaining design, production and freelance teams that perform within

deadline-driven environments and budget requirements.

Creative expertise in the following:

DESIGN DIRECTION

Package Design

Style Guides

Corporate Branding

Logos

Direct Mail

Signage

Online Campaigns

Photo shoots

Collateral

Catalog Design

DESIGN/PRODUCTION

Style Guide Design

Packaging Dielines

Mock-ups

Copy Editing

Illustration

Product Rendering

Color Proofing

Clipping Paths

Photo Retouching

SOFTWARE PROFICIENCY

Adobe Illustrator CS5

Adobe Photoshop CS5

Adobe InDesign CS5

Adobe Acrobat

QuarkXPress

Microsoft Office

Bar Code Pro

Box Shot 3D

File Transfer Protocol

CAREER HISTORY

ekSuccess Brands - Clifton, New Jersey

Creative consumer products company that is focused on producing innovative

products such as scrapbooking, stamping and paper crafting to jewelry

making, needlecrafts and kids' crafts

KEY ACHIEVEMENTS

. Packaging re-design for ektools, which sold into 400 Walmart stores and

was a $5M opportunity.

. Successfully merged designers across departments to create a unified

Packaging Department.

Sr. Packaging Manger / Designer - 2011 to 2012

Packaging Manger / Designer - 2009 to 2011

. Collaborated with Packaging Designers on content, layout/design and

managed all phases of packaging production including POG mockups,

dielines, color management and vendor communication.

. Developed and implemented standards for five brands by creating multi-

lingual packaging templates that helped to streamline the workflow

process between product development and production.

. Maintained up-to-date knowledge of FPLA, US Government and Canadian

packaging requirements by working closely with Legal and Compliance

departments to develop and implement standard warning labels and net

quantity guidelines that were used across all business groups.

. Designed and implemented the first formal packaging legend and routing

form that improved efficiency both domestically and internationally

for faster turnaround of approvals and helped manufacturers understand

the packaging specifications in order to provide accurate pricing.

. Developed packaging style guides for proprietary product lines that

were used by cross-functional teams such as, marketing and product

development.

. Assisted in the development of packaging templates and advised on

packaging style guides for licensed brands such as, Martha Stewart

Crafts and Nickelodeon to help market their product line in the arts

and crafts category.

. Collaborated with the local colleges to successfully mentor students

for semester-long packaging design programs within the company, many

of whom were hired within the organization as freelancers.

Zizzle LLC - Bannockburn, Illinois

Innovative marketing driven toy and entertainment company.

KEY ACHIEVEMENTS

. Designed the line look for 1980's toy re-launch in Target and Walmart.

. Developed planogram samples for category buyers to secure shelf space.

. Re-designed packaging to reduce material costs by 5%

Senior Designer Packaging - 2007 to 2009

. Designed and implemented all product packaging including photo shoots,

development meetings, concept boards, style guides, logo

development, final layout, mock-ups and color proofing.

. Managed package design workflow to and from the Zizzle Hong Kong

office, which included a team of three graphic designers.

. Facilitated communication between the Zizzle product development team

and the creative team to insure that all packaging met the

specifications of product engineering, as well as sales, to meet the

retailer/merchandising expectations.

. Worked within packaging style guides and licensing specifications to

develop packaging for high profile brands such as, Disney's Hannah

Montana and High School Musical, ESPN and Sesame Street .

. Developed line look to re-launch the 1980's doll, P.J. Sparkles, re-

designing the logo and packaging for a more contemporary and

sophisticated look, while still retaining the original charm.

. Organized the printing and distributing of planogram packaging samples

for category buyers, insuring the best representation of Zizzle

products to secure crucial shelf space in major retailers such as,

Toys"R"Us,Target and Walmart.

. Established trusting relationships with vendors and managed the

production of all packaging including, costs, color proofing and

internal approvals.

US Music Corporation - Mundelein, Illinois

World-renowned musical instrument and pro-audio manufacturer with a 120-

year history of professional artist endorsers including KISS, Bob Dylan,

Pink Floyd & Metallica.

KEY ACHIEVEMENTS

. Designed print ads that helped increase average unit sold by 28%.

. Designed packaging sold to 2,000 Target stores, earning $3MM.

Art Director / Designer - 2006 to 2007

. Managed the concept and design of all graphic communications including

catalogs, consumer print, online advertising and special promotions.

. Designed targeted print ads in nationally distributed music and

entertainment magazines, which improved brand perception among

consumers increasing the average unit sold by 28%.

. Developed creative for national marketing campaigns and corresponding

online campaigns, including creative concept, copy direction, photo

direction and editing and final layout.

. Worked as creative director for Chicago Guitar Shop, a podcast

highlighting recording artists and their guitar designs, reaching over

100,000 in online views through YouTube, iTunes and NBC.com.

. Created packaging for emerging consumer brands such as Lightsnake,

George Washburn Lyon and Little Lyon helping to successfully launch

them in key retailers Sears, Target, Walmart and Radio Shack.

. Conceptualized and designed packaging for limited edition autographed

guitars sold to 2,000 Target stores resulting in increased shelf space

and market share, in addition to $3MM in direct revenue.

. Supervised and motivated a department of three, including a web

developer, graphic designer and assistant.

Bally Total Fitness Corporation - Chicago, Illinois

National operator of mass and luxury brand fitness facilities with over 420

locations and 4.2 million members.

KEY ACHIEVEMENTS

. Designed collateral that helped increase membership by 33%.

. Developed packaging for nutrition product distributed to 5,000 retailers.

. Worked with award winning creative agencies.

. Designed national direct mail campaigns to targeted consumers.

Art Director - 2004 to 2006

. Successfully managed and coordinated graphic design projects from

concept through completion.

. Collaborated with award winning creative agencies on in-club marketing

campaigns by developing creative briefs and assisting in creative

concept meetings, layout design, casting calls and photo shoots.

. Created Concepts and managed the process of creating new packaging for

a CPG nutrition line consisting of 72 SKU's that were distributed to

5,000 retailers including Rite-Aid, Eckerd, Publix, Longs Drugs,

Amazon.com, Ralph's and Fred Meyer.

. Redesigned logo and cover of Bally owned Fit.Style magazine resulting

in distribution to over 500 retailers increasing advertising

revenue.

. Worked with marketing department to developed brand identity for

emerging national programs Taekwondo Masters Academy and Bally Total

Diet Resolutions.

Senior Designer - 2002 to 2004

. Designed integrated collateral for major marketing campaigns including

posters, banners, postcards and brochures contributing to increased

member acquisition by 33% or $66MM and improving member retention

statistics.

. Created banner ads and micro sites for bally?tness.com and

ballyblast.com, improving the online response to new products and

services the company was offering.

Graphic Designer - 2000 to 2002

. Worked with corporate development department to successfully translate

creative briefs into concrete designs for direct mail and in-club

promotions.

. Maintained consistent cost-effective collateral by attending regular

color proofing and press checks and negotiating printing costs with

vendors.

AmeriCorps VISTA - Studio Air - Chicago, Illinois

Provides full-time volunteers for community organizations and public

agencies to create and expand programs that help bring low-income

individuals and communities out of poverty.

Graphic Designer / Art Instructor - 1999 to 2000

. Developed and implemented a student art and design curriculum

resulting in better allocation of employee time and a more focused

student art program.

. Organized recruitment presentations at local schools and established

relationships with local art instructors and community organizations,

which helped to increase student attendance and project funding.

. Assisted students with the design of artwork for retailers such as,

Follett's Higher Education, Accent Chicago and Carson Pirie Scott,

helping the organization achieve citywide exposure.

Ascott Corporation - Ann Arbor, Michigan

Screen-printing company specializing in t-shirt design

Printmaker - 1998 to 1999

. Assumed responsibility for the printmaking and production aspects of

the company.

. Completed personalized designs for customers.

. Worked with a team of printmakers to maintain the working condition of

the presses and other related materials.

EDUCATION

Michigan State University, East Lansing, MI

Bachelor of Fine Arts degree

University of Chicago Graham School, Chicago, IL

Certificate: Web Site Project Management, September 2001

Columbia College, Chicago, IL

Classes: Web site design and Development Level II & III, Multimedia Flash

and Copy Writing

Shelf Impact Package Design Workshop, Chicago, IL, 2008

HOW Design Live Conference, Chicago, IL, 2011

Packaging Digest 's Packaging Design Conference, Chicago, IL, 2012

COMMUNITY INVOLVEMENT

Adoption Counselor, Fur Keeps Animal Rescue, 2008 to 2009

Mentor, Leukemia and Lymphoma Society (TNT), 2005-2008, over $7,000 raised

Docent, Museum of Contemporary Art, 2003 to 2006

Event Host, Women in POP, 2006

Judge, Design of the Times, 2005 to 2008

Volunteer Designer, Stand Up For Kids, 2004

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