Manager Sales

Bill Leavy

**** ******** **** **. *** Jose, CA **130 • (408) 409 - 0653 • **********@*******.***

Senior Marketing and Business Development Professional

PROFILE

Introduced a LAN/WAN application bandwidth utilization service level monitoring and reporting solution and grew business to $40M using direct and VAR channels.

Created vision, strategy and closed major account sales for SMARTS IP Availability Manager, an automated root cause analysis solution for Enterprise and Service Provider networks that was purchased by EMC.

Planned, launched and implemented lead generation programs for an award winning SAAS performance

testing portal that verified application, firewall and VPN performance that was purchased by KeyNote.

Grew HP Workgroup Node Manager into the market leading Branch Office LAN management solution

using OEM and VAR channels.

Developed a management reporting system and implemented a strategic selling process for a SAAS source

code inspection service that verified the quality and security of enterprise applications.

Skilled at organizing resources, team building and management, business development, consultative

selling, account planning and development, partnerships and translating needs into requirements.

Adept at collateral development, lead generation, program management and public relations.

SPECIALTIES

Product Marketing, Business Development, Team Building and Management, Consultative Selling, Sales Training, Lead Generation, Account Management, Competitive Intelligence, Channel Management, Partnerships and Public Relations.

PROFESSIONAL EXPERIENCE

Renewable Fuel Technologies - San Mateo, CA 2009 - 2012

Provider of a renewable replacement fuel for coal

Business Development Manager

Developed industry and research partnerships including Green Diamond Resources, Mendel Biotechnology,

KEMA, Sierra Pacific Industries, US DA, UC Berkeley, USFS, SERC and UC Davis.

Developed relationships with PG&E and GWF Energy that led to a successful commercial test.

Developed business models, positioning, economic analyzes, investor collateral and media releases.

Delivered investor, analyst and industry presentations and facilitated early stage fund raising.

Planned commercial projects with investment bankers and industry partners.

Custom Home Development - Auburn, CA 2006 - 2008

General Manager

Managed all phases of development – design, budgeting, permitting and schedule.

Hired and directed designers, engineers and 30 subcontractors.

Achieved budget, schedule and quality targets.

Parasoft - Monrovia, CA 2003 – 2005

Provider of policy based automated source code inspection

Consultant

Identified outsourced software development as a target market opportunity.

Worked with Disney and Lehman Brothers to define a solution that established and verified the

security and quality standards of outsourced software developers.

Directed outbound team that created sales training, case studies, seminars, webinars and SEM and

PPC lead generation campaigns with TechTarget.

Generated leads that created a tenfold increase in outsourcer deals.

Reasoning - Mountain View, CA 2001 – 2003

Provider of SAAS policy based automated source code inspection

VP Marketing

Implemented a strategic selling process that increased major account sale size by 400% including HP,Nortel, IBM, EMC, Boston Scientific, Pfizer, Cadence and Lockheed.

Instituted a subscription pricing model that generated reoccurring revenue streams.

Created e-mail lead generation campaigns, whitepapers and an ROI calculator.

Planned and launched a reporting system that measured software security and quality standards.

Formed a VAR partnership with Hitachi that increased Japanese revenue 500% and facilitated a 3rd

round $10M venture capital funding.

Envive - Mountain View, CA (Acquired by Keynote Systems) 1999 - 2001

Provider of SAAS application performance testing and monitoring

VP Marketing

Planned and launched an SAAS performance testing portal that verified application, firewall and VPN performance under different load and attack scenarios. Acquired 50 customers and a ‘best of show’ award in the first quarter of sales. Developed e-mail lead generation campaigns and webinars that demonstrated how to conduct performance testing within one hour.

Led a joint marketing and engineering team that validated GUI and functional requirements.

Apptitude – San Jose, CA (Acquired by Hifn) 1998 - 1999

Provider of network traffic analysis and application usage monitoring

VP Marketing

Positioned and introduced the Apptitude Visualizer that allowed network managers and systems

administrations to monitor the impact of applications usage on their LANs/WANs.

Implemented a branding campaign that re-positioned the company around its unique ability to

dynamically classify and monitor application traffic.

SMARTS - White Plains, NY (Acquired by EMC) 1996 – 1998

Provider of automated root cause analysis solutions

Marketing Manager

Developed product concept, positioning and launched IP Availability Manager the market leading

automated root cause analysis solution for Service Provider and Enterprise networks.

Created VAR partnerships and a strategic $5M annual OEM relationship with IBM Tivoli.

Closed major account sales including AT&T, US West, BT, Marriott, SIAC and Goldman Sacs.

Developed a PR program that generated favorable analyst reviews, articles and product awards and

facilitated the completion of 2nd round $5M venture funding.

HP - Palo Alto, CA

NetMetrix - Sales Development Manager 1995 - 1996

Introduced the first LAN/WAN application bandwidth utilization service level monitoring solution,

grew the business to $40M and integrated a geographically disperse team.

Created lead generation campaigns that generated large deals by targeting IT executives.

Quadrupled VAR revenue by implementing a ‘best practices’ technical training program, publishing

newsletters and hosting conference calls and meetings.

OpenView - Marketing Manager 1992 - 1994

Planned and launched Workgroup Node Manager and grew business to 70% market share.

Closed 15 OEM deals and developed a successful VAR program.

Created a developer’s support program with over 50 application developers.

Implemented a PR program that received broad press and analyst recognition.

EDUCATION - BSME and MSME - Virginia Tech, Blacksburg, VA

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