Market, Social, Political Researcher/Business Analyst

KWAKU OPOKU SARPONG-AGYEMAN

***** *** *****, ********* ** 92503

********@*****.*** . 973-***-****

Professional Background

AKUABA FASHIONS/POND GUARDIAN

Consultant/Business Associate October 2011 - Present

Maplewood, NJ/Rancho Cucamonga, CA

. Develop client proposals

. Conduct customer satisfaction research (Online Surveys)

. Lead development of marketing and advertising

. Attended National Conventions for the purpose of selling and

promoting the brand

. Led development of internet based business

. Supervised financial transactions, organized and maintained

resources

MILLWARD BROWN

Research Executive August 2010 - September 2011

Asst. Research Executive June 2008 - August 2010

New York City and Washington DC

. Developed analysis, PowerPoint, and Excel reports

. Managed multiple long-term tracking and ad hoc projects

. Led operational setup for all projects

. Assisted in client management and served as a key client contact

. Operated as point person for Operations personnel

. Led account teams on survey changes, data preparation, and

quality checks

. Organized and led team meetings and conducted in-team

presentations

. Skilled in checking data tables and client deliverables

. Applied market research techniques to study design,

methodologies, and sampling

. Anticipated and forecasted solutions to research issues using

both data studies and external sources

. Solid knowledge of client objectives and awareness of the

appropriate data to analyze (e.g. timeframes, subgroups)

Experience in the following industries: FMCG, Finance, Electronics,

Insurance, Retail, Hospitality, and Non-profit

UNIVERSITY OF MICHIGAN - ANN ARBOR

Research Assistant: Data Analyst

July 2007-August 2007

. Entered data into Epi Info for a Senegalese political survey

. Validated data for accuracy and integrity

. Completed data analysis project entirely in French

Sports Marketing Internship, CBS affiliate CSTV

August 2006-June 2007

University of Michigan - Ann Arbor

. Developed written marketing plans for various events and shows

. Promoted NOWWHAT campaign, Pussycat Doll Reality show, and

Panasonic brand items

. Concluded campaigns with a wrap-up report providing analytical

reflections geared towards improvements

Founder and President, Dark Designs

October 2005-February 2009

University of Michigan - Ann Arbor

. Aided student groups with marketing and advertising strategies

. Wrote proposals and managed funding for various student groups

. Prepared reports for student groups HEADS and ASA to improve

efficiency of organization and event planning

. Created new logos and visual images for ASA and AIESEC

International's "Corporate Social Responsibility" conference

Technical and Other Skills

Advanced in MS Word, MS Excel, MS PowerPoint, MS Outlook. Proficient in

Adobe Photoshop, Adobe Illustrator

Cross-tab proficiency (SPSS, Desktop Reporter, Quanvert)

Education

University of Michigan -Ann Arbor

August 2007

Bachelor of Arts, Major in Political Science (International Affairs) with a

Minor in Anthropology (Economic Anthropology)

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