Mary Kay E. von Brendel

***** ** ***. *. ********, MN 55441 262-***-**** abgkrb@r.postjobfree.com

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Marketing Public Relations Promotions

Advertising Media Communications Event Management

Strategic and goal oriented leader of effective marketing programs that generate

revenue, boost attendance, attract sponsors, build advertiser participation, and

create positive community image. Strong advocate of community groups; 20 plus

years of experience in advertising, marketing, event management, and community

relations, developing programs for schools, nonprofit organizations, and

community fund-raising events. Expert in envisioning and negotiating beneficial

outcomes for sponsors, advertisers, and organizations. Effective team leader and

project manager able to focus team and individual efforts toward common goals.

Key Skills Marketing Strategy & Execution Innovative Branding Programs

Vendor & Sponsor Negotiations Media Kits, Media Buys, Media Relations

Schedule & Deadline Focus Creative Volunteer Recruitment

Cost Control & Management Relationship Development & Retention

Strategies

Professional Independent Talent Agent – Event Coordinator

1990 to Present

Experience

Represent several artists, nationally and internationally in the music industry. Handle bookings,

Talent Agent

contract negotiations and tour management. Develop tour strategies and manage public relation

campaigns.

Prepare and present conceptualized ideas and concepts for events. Corporate budget development

Event Coordinator

or acquisition of event sponsorships. Secure location and parking, talent and production, food

and beverage, staffing, security and transportation management. Facilitate all aspects of public

relations, marketing strategies and required print materials. On-site management of all aspects of

events.

Professional City of West Bend Parks and Recreation Department

West Bend, Wisconsin

Experience

Event Coordinator, 2009 to 2010

Developed and organized Celebrate Regner, a three day event to commemorate the West Bend

parks 75th anniversary. Lead the team in initial planning, fundraising, media relations, and

marketing for the event. Responsibilities included talent recruitment for two stages as well as a

series of roving entertainers. Managed support personnel and volunteers in areas of security,

hospitality, and facilities management. Organized special activities for event such as juried fine

art and craft vendors, car show, en’plein air art competition, Guinness World Record attempt for

“Largest Thriller Dance”.

The Guinness World Record attempt gained coverage through local media, and was shown

nationally and internationally through the Associated Press.

The event was attended by an estimated 21,000 people and generated more than $110,000 in

revenue for the city.

Mary Kay E. von Brendel phone 262-***-****

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Celebrate Regner was awarded the 2011 National Recreation and Park Association Gold Medal

Award for Excellence and the 2011 Wisconsin Park and Recreation Association Silver Star

Award.

Professional Casa Guadalupe Education Center, Inc. – West Bend, Wisconsin

Director of Program and Fund Development 2009 to 2010

Experience

Event Coordinator 2008 to 2009

Conceptualized and coordinated all aspects of the signature fund raising gala “A Night of

Romance Latin Style”. Developed and implemented public relations strategy which involved

web site development, collateral material, direct mail fund raising, radio, television, and print

media coverage. Identified grant opportunities and initiated development of secondary 501©3

nonprofit status. Initiated following programs; English/Spanish Immersion Language Class,

Elementary-High School tutoring and mentoring, Spanish for First Responders. Lead the

integration of the Spanish population into the community through collaboration with other local

organizations.

Professional American Diabetes Association – Brookfield, Wisconsin

Experience Associate Director 2008 to 2009

School Walk Coordinator for State of Wisconsin. Established school retention program and

implemented new school participation. Increased the number of schools participation by 17%

in 2008. Responsible for educational presentations to all schools enrolled in program and

developed fund raising strategies for students and staff. Organized through onsite management

of all walks. Assisted with Gala, Tour de Cure, Step Out Walk, and third party fund raising

events.

Education East Central Junior College – Union, Missouri

Marketing / Business Management 1980 to 1982

University of Missouri – St. Louis, Missouri

Marketing / Business Management 1983 to 1985

Mary Kay E. von Brendel phone 262-***-****

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Community Consultant for Project EQUIPP - Institute for Biosecurity at Saint Louis

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University

Involvement

Founder of West Bend Community Thanksgiving Dinner

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West Bend Chamber of Commerce Ambassador

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West Bend Chamber of Commerce Leadership Program, Class of 2010

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Event Consultant for West Bend Community Foundation

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Co-Chair Kettle Moraine Jazz Fest 2011

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West Bend Sunrise Rotarian

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Elementary and High School Tutor/Mentor

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