Global Mareting and Brand Director. Over 18 years of global brand and

Michael R. Jones

**** ****** ******, *********, ** 21210 *****@*******.*** 443 - 831 - 5914

I am creative, innovative, and forward-thinking executive with track record of delivering thoughtful and

clearly defined strategies that drive revenue and profit growth in competitive, international markets. I have

extensive management of global branding, social media, and business development concepts, programs,

and opportunities that outperform the competition and dominate key business sectors. A team builder

and process oriented.

Professional Experience

W. R. Grace February 2008 – Present

Director, Global Brand Management

Championed the Grace brand and established a comprehensive strategy that was shared with

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Grace’s marketing leaders to clarify to implement. Lead the businesses to understand the tie in with

brand and product. Created the one story/ the value proposition to increase current product sales by

12%.

Created the marketing strategy and advertising plan for product launch much different than

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historically handled – was able to increase pre-orders of a product that equated to over $195,000 in

early sales

Increased brand presence in the emerging markets to meet our 20% growth increase within those

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markets.

Established within Grace, the acceptance of social media as measurable vehicles to brand and

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customer interactions.

Internal brand stewards

Created an internal brand awareness program geared to emphasize employee pride

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With building the internal brand/employee pride – we grew our talent acquisition 5%

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Introduced a clear vision, shared the entire Grace employee based through the process and created

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champions by including their stories and thoughts through the launch campaign; in this process,

managing a total of 20 people, globally, with four direct reports.

External activities

Introduced and coordinated a number of external events brand Grace and took this opportunity t tell

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the Grace global story. Tied internal employee activities, community outreach activities to the external

brand event created a consistent internal buzz form the employee perspective, a thank you response

from our community partners and external/general public brand awareness.

Built a network to provide ongoing support to the Investor Relations created presentation templates,

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speaking points and graphic/media assistance when and wherever needed.

The Grace Foundation

As the Executive Director of the Grace Foundation, we focus on giving to:

Schools I worked with the communication director to brand our community services. I place value

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and branded the practice of community giving. A great feel good for the employees and a great

story to build upon

Teachers

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Educational afterschool programs

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Medical Research for a better world – healthier world

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Budget Management

Managed global marketing/communication budgets with productivity saves through consolidation of

efforts to mitigate duplicate activities and to offset challenges due to FX.

CitiFinancial August 2003 –January 2008

VP, Marketing – Brand, Sponsorship and Events

Brand January 2004 – January 2008

Responsible for the branding guidelines for any collateral or websites that has our Citi brand on them.

Name change for Citicorp Trust Bank - $4 million dollar name change initiative enhanced with a total

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systems upgrade and cross platform model

Trade Show branding/campaigns – took the mundane and created calendar of various trade shows

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with scheduled media, webinars and special customer centric sweepstakes to generate leads,

excitement and feedback concerning our products and services

Tying our CitiFinancial brand into the scope and plan of Citigroup Global.

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Sponsorship February 1999 – January 2008

US NASCAR: Responsible for the NASCAR sponsorship in the US ($20MM) with Robert Yates Racing.

As a primary sponsors for the entire Busch 07 season on the #90 CitiFinancial Ford Fusion. As a primary

sponsor, we leveraged the loyalty factor of NASCAR fans to accomplish and build brand awareness and

lead generation.

Brand Awareness – Took advantage of the target market of fans, the media and internet opportunities

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to educate viewers, customer and potential customers about CitiFinancial and the services offered

Lead Generation – being a consumer finance organization (community based lender – at the time),

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it’s not easy to garner “best time to call” information. I created an event for a number of races

throughout the season that will highlight our driver, giveaways, (based on customer research), that

will attract attendees to our booth. We validated the given information, sent to call center to solicit if

opted in, and created opportunity to book business. Goal was to offset sponsorship dollars with

additional branch volume.

Agency Experiences June 90 - January 1999

The Hay Group

Saatchi & Saatchi (purchased The Hay Group)

Chesapeake Advertising

Education

Bachelor’s degree from the Philadelphia College of Art June 1984

Certification

Six Sigma Green Belt

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