Sales Marketing

David A. Bede _______

**** ******* ***. 408-***-****

Santa Clara, CA 95051 *******@*****.***

_______

________

Innovative Marketing Manager

Skilled in both brand-development and maintaining momentum for established

brands. Award winning writer, also noted for strong oral and presentation

skills; special talent in tailoring communications delivery for different

levels of English proficiency. Worldwide B2B and B2C marketing experience,

demonstrated in three successful product-launches, social media networking,

event-planning and sales team-leadership. Extensive experience with

international networking and strategic partnerships.

. Market Niche Development

. Event Planning & Execution

. E-Marketing

. Market Research

. Sales-Team Leadership

. Branding

. Liaison to Board of Directors

. Public & Media Relations

. SEO

. Budgeting

. SPSS and SAS

Professional Experience

Yarraa, Inc., Singapore/San Francisco, CA; April 2008 - present

Initially hired to draft business plan for newly-launched subsidiary; upon

proving marketing savvy, promoted to management. Developed innovative

marketing strategy with target markets for a unique service with no

preexisting market niche. Spearheaded comprehensive marketing campaign,

including outreach to strategically important partners; identification of

our strongest country-markets throughout the world and establishing

partners in those markets; editing and layout of website for optimal user-

friendliness; message development; and budgeting to get the message out.

Led rebranding efforts as Yarraa.com evolved from initial plans. Oversaw

launch of two subsidiaries: GreennTone.com and Fonetrades.com; serve as

Managing Director at Fonetrades.

Director of Marketing and Strategy, March 2009 - present

. Oversaw launch of world's first comprehensive and universal after-

sales services solution.

. Directed all public activities from concept to execution, including

product debut at Singapore's leading electronics retailer in March

2009, and several road show appearances throughout Asia

. Negotiated partnerships with corporate clients in Singapore, USA,

Germany, Malaysia, Indonesia, Philippines and China; maintain regular

contact with them all to address challenges and further develop

mutually beneficial relationships (white paper available upon request)

. Manage $600,000 USD per year marketing budget

. Conduct research on consumer trends; perform search engine

optimization (SEO) based on research

. Perform all data analysis on existing and prospective clients and

partners, using Google Analytics, SPSS and SAS; tailor CRM and

outreach strategy according to customer behavior trends

. Direct resources and messaging for international sales team with 12

representatives on four continents

. Orchestrated two product debuts: GreennTone and Fonetrades Liaison to

Board of Directors and Investors; also manage leads on new investments

(over $5 million USD raised to date)

Marketing and Business Development Consultant, April 2008 - March 2009

. Drafted and implemented Yarraa business plan, including comprehensive

marketing strategy

. Developed unique eight-point product lifecycle, and coordinated

marketing outreach for partners and clients at each of the eight

points

. Used Agile method to direct product development into a comprehensive

solution

. Performed original research on trends in consumer electronics market

to identify problems and develop solutions for them

. Drafted and edited all website text including user's manuals; site has

been recognized for exceptional clarity and ease of use

Kneip Communication, S.A., Luxembourg, July 2007 - January 2008

Internal Audits Intern

. Streamlined and simplified communications marketing process for

greater efficiency and accuracy

. Performed internal audits to review reliability and integrity of all

financial information to be published.

. Overhauled internal communications system; eliminated critical gaps to

reduce error risk

. Ensured compliance with policies and laws to safeguard firm's assets.

Hess Educational Services, Ltd., Longtan, Taiwan, March 2004 - August 2006

Native Speaking Teacher (NST)

. Taught speaking, reading and writing English at all skill levels,

students aged 4-15

. Planned all courses; assessed all students' progress and provided

extra assistance as necessary.

. Tutored students, including adults.

United States Department of Commerce, Washington, DC, USA, 2001-2004

International Trade Analyst

. Performed financial investigations and analyses; later directed bureau

of analysts

. Coordinated legal and logistical investigations of sales of imported

goods in the United States at less than fair market value.

. Led analysis teams for natural commodities including softwood lumber

from Canada, cut flowers from Ecuador, pineapples from Thailand, beef

from Argentina.

. Performed financial analyses of companies under investigation using

SAS and other statistical packages; calculated expected cash flow and

profits; verified and analyzed expected results against real results.

. Created and/or analyzed valuation models for commodities under

dispute; assessed market trends.

. Promoted to Bureau Office Director after one year. Modernized intra-

bureau communications system. Established simplified, efficient "paper

trail" for keeping track of all cases and their status.

Certifications _______

Associate Financial Planner, Financial Planning Association of Singapore,

August 2012

IBM Social Business Solution Sales Professional v1, IBM, September 2012

Education _______

Groupe HEC, Jouy en Josas, France; 2006-2008

Awarded Master in Business Administration, Marketing/Finance

curriculum; bilingual (French/English) track

Yale University, New Haven, CT, USA; 1999-2001

Awarded Master of Arts degree in International Relations;

concentration in international economics

. CEF ranking of C1 in French

. Teaching Fellow at Yale, 2000-01

. Three years' study in statistics; extensive coursework in economics;

mathematics through calculus

Computer Skills

_______________________

. SAS, SPSS, HTML, Excel, A-Cross, Ami-Pro, Harvard Graphics,

PowerPoint, Google Analytics, Salesforce.com

Languages & International Experience

________________________

. Languages: English (native), French (working fluency), Spanish

(basic), Chinese (basic)

. Visited more than 20 countries since 1999; lived and worked on three

continents.

Contact this candidate