Sales Manager

J IMMY D. C OLEMAN

J

**** ****** *** **** **********, Georgia 30052 770-***-**** 678-***-**** **********@***.***

VICE PRESIDENT OF SALES | NATIONAL SALES MANAGER

QUALIFICATIONS PROFILE

Results-driven and accomplished sales professional with over 25 years of experience in sales and marketing management, new

product line administration, and research and development. Armed a with diverse background in every sales channel, including

grocery, club, mass, dollar, drug, convenience, military, on premise, and food service. Adept at increasing revenues and market

share Possess excellence in establishing new and alternative sales avenues, while exceeding goals, attaining corporate objectives,

and meeting customer expectations in highly competitive industries. Armed with expert ability to identify and develop sales

opportunities in non-conventional channels; with exemplary skills in determining trends in the industry and developing products

and programs. Equally competent at closing deals at Top-Level, as at leading Internal Sales team and external Broker teams. Will

draw upon the knowledge and contacts of 25 years in the industry, as well as cutting edge tools such as Syndicated Data(Neilsen,

IRI, etc.), Social Media Marketing, digital promotions, and ROI tracking software to obtain all Sales and P/L objectives.

CAREER HIGHLIGHTS

Served as the Account Manager for most industry leaders in the CPG field, including Wal-Mart, Kroger, Target,

Supervalu, Walgreens, CVS, 7-Eleven, Kehe Foods, and McLane.

Progressively developed and implemented sales program which led to the increase in national sales by 127% and

increased profit margins by 36%.

Proven track record as a sales closer, with extensive experience in supporting top-level decision makers in developing

high-stake decisions and corporate initiatives.

Obtained new distribution for company products in 23 of the top 25 retailers in United States and Canada.

Pioneered marketing strategies for seven major product brands to ensure effectiveness of advertising and sales

promotions.

Actively contributed to the development of sales program for "non-conventional" channels, including drug chains, c-

stores, club stores, foodservice, military sales, cruise ships, and sports stadiums.

PROFESSIONAL EXPERIENCE

MAXIMUS COFFEE GROUP, LLP - HOUSTON, TX

NATIONAL SALES MANAGER 2011–PRESENT

Provide expert oversight to general business operations, including sales, marketing, and distribution of consumer products;

administer national and international marketing and sales consulting; and establish and maintain all corporate sales associations,

including B2B relationships. Function as sales liaison for company’s B2B accounts, including Starbucks, Kraft, Smuckers, and

McDonald’s. Assume management accountabilities for hiring, training, and coaching the Sales Team consisting of 15 people that

commonly work remotely.

Spearheaded the development of a retail brand for company, driving $20M sales in the first year and distribution in

more than 20 states.

Founded and managed the National Sales Team as well as a national broker network.

Instituted the Private Label Division and signed on more than 20 customers, including the Walgreen’s, Aldi, Meijer’s,

Save Mart, Giant Eagle, and Goya.

Designed a brand marketing program which involved radio, print, video, and social media advertisements.

Rendered support in revamping the Management Team and reallocating plant resources in transitioning the company from co-

packer into a major player in the retail, private label, and food service manufacturing sectors.

Obtained the private label business from zero to $31M as well as increased the branded sales by 363% in first year.

Progressively augmented the distribution of brand from 3 U.S. markets to 12 of top 25.

ROWLAND COFFEE ROASTERS, INC. (A SUBSIDIARY OF J.M. SMUCKERS) - MIAMI, FL

DIRECTOR OF NATIONAL SALES AND INTERNATIONAL DEVELOPMENT 2006–2011

Closely supervised the sales, marketing, and distribution of consumer products; rendered sales consulting in United States and

other foreign countries; and developed all company wholesale vendor accounts. Provided effectual support in the implementation

of strategic direction, planning, and analysis for the company in collaboration with the senior management staff. Maintained

coordination among executive management, sales teams, and business managers in the areas of custom design and product

development.

Attained a remarkable growth in sales from $87.2M to $123M annually in three consecutive years.

Successfully expanded customer base, closing deals with top three Retailers in the grocery, drug, club, and convenience store

sectors.

J IMMY D. C OLEMAN | P AGE 2

Thrived in boosting overall sales from $69M to $132M in four years.

Established 23 distributions among the top 25 retailers in the country

Gained increase in the distribution of brand from 9 United States markets to all top 50 markets.

Piloted the research and development and sales of the fastest-growing RTD Coffee in the country.

BADIA SPICES - MIAMI, FL

NATIONAL SALES MANAGER 2004–2006

Conceptualized an initial national sales plan for a regional company. Initiated the development of company sales training manual,

which was continually used by the firm. Conducted extensive research and designed both the food service line and an organic

line-extension of products.

Acquired new distribution in 16 major retailers, covering 20 new markets, resulting to 128% boost in sales.

Sustained communication with internal and external sources to improve the line of marketing materials, including print

advertisement, point-of-sale materials, and radio spots.

Augmented a complete sales structure and National Team within two years.

Successfully increased sales from $18M to $42M in two years.

TREE OF LIFE, INC. - KENNESAW, GA (1991–2004)

DIVISIONAL SALES MANAGER 2002–2004

NATIONAL ACCOUNT MANAGER 2001–2002

NATIONAL CATEGORY MANAGER 2000–2002

BROKERAGE ACCOUNT MANAGER 1999–2000

REGIONAL SALES MANAGER 1994–1999

SALES SUPERVISOR 1991–1994

Took full charge of staffing, training, and performance evaluations to optimize and control sales and service programs, which

included maintaining the efforts of 8 district supervisors, over 70 sales representatives, and an additional 40 support staff.

Directed the distribution of over 22,000 individual products, cover every category in Food and HBC. Served as the Category

Manager for all ethnic foods, confections, and condiments and the National Account Manager for the five largest grocery chain in

United States.

Launched a new warehouse and Sales Division for the company, servicing seven states with $40M in sales.

Demonstrated solid business acuity through performing various roles, including Regional Sales Manager and Hispanic

Category Manager, which developed a complete Hispanic program with more than 1200 items.

Surpassed the annual KPI's with minimum of 10%, consequently increasing profit margins by 12.6%

Expertly monitored all sales and promotional activities for over 500 product lines.

Attained growth in sales and minimized operational expenses annually as the District Sales Manager by 15%.

Created a complete Ethnic Category program for the company, which included products from over eight different

segments, over 1400 items, and was recognized as the industry standard by Progressive Grocer.

EARLIER CAREER

ALBERTSON’S SUPERMARKETS – FT. LAUDERDALE, FL

NEW STORE DEVELOPMENT TEAM LEADER

Administrated a team of over 110 employees along with all aspects of the store P&L.

Transitioned the weakest-performing store in the district, and turned it from negative 8% in a plus 14% profit margin.

Functioned as the Regional Management Trainer for 26 store region in South Florida and led training and eventual

placement of all department managers and assistant store managers for the region.

Employed the initiative of enhancing female managers from 8% of overall staff, to 53% in two years.

LINZ BROTHERS JEWELERS - DALLAS, TX

REGIONAL GENERAL MANAGER

Received promotion from salesman to Store Manager in just six months of employment and the Regional General

Manager after 11 months, and recognized as the youngest General Manager in the company’s history.

EDUCATION

Master of Business Administration - Georgia State University, Atlanta, GA

J IMMY D. C OLEMAN | P AGE 2

Bachelor of Arts in Business and Engineering, cum laude - Tulane University, New Orleans, LA

AFFILIATION

National Coffee Association | National Hispanic Chamber of Commerce

PROFESSIONAL DEVELOPMENT

Microsoft Office Advanced Training - Microsoft Institute

Executive Management Training - Cornell University

Contact this candidate