MICHAEL J. SCHUMANN 781-***-**** | **********@*****.***
EXECUTIVE SUMMARY
Results oriented Sales Leader with track record of exceeding revenue goals by motivating and mentoring teams in b2b sales
environments. Comprehensive understanding of key metrics reporting, forecasting, strategic planning and aligning of sales
personnel goals with overall corporate objectives. Recognized as change agent, strong mentor and trusted advisor with a proven
record of leadership. Demonstrated expertise in channel marketing, sales planning and operations with entrepreneurial
organizations looking to scale efficiently.
Sales Leadership & Management Business Development Channel Marketing & Management
Forecasting & Goal Setting Performance Metrics Development Strategic Plan Development
Mentor and Coach Cross Functional Team Management Analytical Skills
MAJOR ACHEIVMENTS
Finalized long-term business plan, launched and built new motorcycle division producing $1M of incremental revenue
within 9 months. Fully penetrated East Coast markets by managing multi-state sales team and created operating manual to
accelerate US market roll out.
Accelerated growth and managed P&L of motorcycle division by coordinating local sales management assets in US market
roll out resulting in $5M of revenue.
Led cross functional team to build and launch new GPS based, fleet management product to block competitors, securing
future business with major rental companies and OEMs resulting in $985,000 of incremental revenue.
Increased year over year sales 39% by introducing existing product into new vertical markets and distribution channels
positioning local company for rapid national expansion.
PROFESSIONAL EXPERIENCE
CONSULTING SERVICES – EARLY STAGE COMPANY FOCUS, Principal, Boston, MA, 2011 - 2012
Harvest Holdings, LLC – Restructured monetization process providing a more profitable and positive cash flow scenario
positioning the company for rapid scaling through external investment.
Healthmob, Incorporated – Evaluated positioning, external partners and advised Customer Development activities to
position company for growth and external investors.
Fitgiver.com – Identified, researched and met with potential corporate partners and non-profits, researched existing non-
profit fundraising models resulting in the identification of market opportunities and formulation of positioning.
PEARL’S PREMIUM, Vice President of Sales, Wayland, MA, 12/2010 - 7/2011
Joined team after successfully coaching company through a global start-up competition resulting in additional funding.
Increased year over year sales 39% by introducing existing product into new vertical markets and channels.
Defined 8 strategic, target, vertical markets, defined offering, built budget and identified resources to achieve objectives
demonstrating business viability and growth potential.
Identified and established relationships with strategic partners accelerating vertical market penetration.
MASS CHALLENGE, Mentor/Advisor, Boston, MA, 5/2010 - 12/2010
Global start-up competition composed of over 100 companies competing for $1 million in funding.
Coached 7 teams through final round of global start-up competition; 2 received additional funding by winning.
Mentor/advisor providing guidance on business plan writing, pricing strategy, customer development, financials for
investors, market definition, channel evaluation, sales modeling, product development and market strategy enabling teams to
demonstrate viability of the business.
LOJACK CORPORATION, Westwood, MA, 2004 - 2010
Initially drove new company expansion into the motorcycle industry creating $1M of incremental revenue within 9 months.
That success led to promotions for senior management roles within the Sales Planning and Operations functional groups.
Director of Operations Planning – North America, 1/2010 - 6/2010
Provided insights to leadership through analysis of comprehensive operations data ensuring business risks were identified
along with actionable responses and ensuring operations resources were available for new product initiatives.
Convinced president to discontinue pursuit of international partnership for an unprofitable sales initiative saving $80,000 and
avoiding potential future losses.
Led team to create Metrics Compilation Manual to eliminate risk of losing ability to produce mission critical operations data.
Senior Sales Planning Manager, 2008 - 2010
Led cross functional team to build and launch new GPS based, fleet management product to block competitors, securing
future business with major rental companies and OEMs resulting in $985,000 of incremental revenue.
Accelerated growth and managed P&L of motorcycle division by coordinating local sales management assets in US market
roll out resulting in $5M of revenue.
Implemented ancillary theft insurance program resulting in over $300,000 in incremental revenue.
Enhanced loyalty programs and negotiated new contract with rewards incentive program vendor saving LoJack $600,000+
over 3 years.
Regional Sales Director, 2006 - 2008
Fully penetrated East Region markets by managing multi-state sales team and created operating manual to accelerate US
market roll out.
Built out NJ dealer network within 60 days to take advantage of riding season. Developed and negotiated crucial strategic
partnership program with Rider Insurance creating an effective model that would later be replicated with larger insurance
providers; program delivered over 90% customer renewal rate.
Developed and managed key partnerships with Motorcycle Expo, GEICO Insurance, Progressive Insurance, Allstate
Insurance and Nationwide positioning LoJack as the leader in motorcycle security category in all US markets.
Sales Director, 2004 - 2006
Finalized long-term business plan, launched and built new motorcycle division producing $1M of revenue within 9 months.
ROAD SKINS LLC, Founder / Principal, Boston, MA, 2001 - 2004
GRANITAR INCORPORATED, Project Manager 00 - 01 | Lead Business Development Analyst 99 - 00, Natick, MA
BRODIE INCORPORATED, Business Development Mgr. – Power Products 95 - 97 | Sales Rep. 93 - 95, Lawrence, MA
EDUCATION__________________________________________________________________________________________
MBA, Finance, Clark University, Worcester, MA, 1999
BA, Social Science, Providence College, Providence, RI, 1993 | Yr abroad: L'Universite de Fribourg, Switzerland