Social Media Strategist

Syed Kashif Ali

*******@*****.*** / 415-***-****

SUMMARY:

• Social networking professional with extensive experience in both journalism and social

media marketing, seeking position with innovative marketing agency/in-house

department. Highly motivated, effective communicator knowledgeable about current

social media marketing technology, tools and trends

EXPERIENCE:

Social Media Account Manager, Doremus, April to August 2012

• Assisted with the overall social media marketing efforts on a project basis for clients such

as Hewlett-Packard, Logitech, Sage North America, Visa and Corning

• Provided best practices for online copy, cadence, editorial calendar and ad hoc tactics

• Analyzed key trends and behaviors amongst community (both internal and external)

• Delivered metrics, analytics and performance assessments for major social channels to

identify effectiveness of strategies and make appropriate recommendations

• Performed audits clients and competitors to measure impact of social tactics

Social Media Strategist, Monster Inc., August 2010 to March 2012

• Managed and oversaw entire company’s social media efforts content curation, contests,

F-commerce, product reviews, retailer/partner relationships and events

• Developed and implemented social media marketing strategies and tactics for high-

profile Beats by Dr. Dre brand (all social media accounts grew by over 100%)

• Oversaw social media marketing campaigns for new product launches as well as

refreshing and repositioning of existing products

• Developed style guide for web team on full integration of social for all landing pages

• Monitored new releases of products through social and provide insights to engineers and

product managers on effectiveness of social strategies and tactics

• Managed external public relations and social media agencies to ensure consistent

messaging and alignment with overall strategies, resources and budget

OTHER EXPERIENCE:

• Advisory Board Member, MarketingCamp Silicon Valley, August to November 2012

• Freelance Journalist, January 2009 to present

• Member, South Asian Journalists Association, December 2007 to present

• Member, Asian American Journalists Association, October 2008 to present

• Advisory Board Member, Social Media Week, October 2011 to February 2012

SKILLS:

• Proficient in Facebook, Twitter, Google+, YouTube, blogging platforms (WordPress,

Blogger), AP & Chicago Style, third-party social media tools (TweetDeck, CoTweet,

HootSuite, bit.ly, BufferApp, CrowdBooster), Adobe PageMaker and InDesign

EDUCATION:

• San Francisco State University, B.A. in Journalism, Graduated December 2008

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