Sales Marketing
Resume:
Richard ("Rick") Bylina - Product Marketing Professional
Mobile SW & Services / Wireless Technology
*************@*****.*** | Linkedin.com/in/rickbylina
EXECUTIVE SUMMARY
Adept at developing & managing marketing programs, strategic plans, and
tactical best practices; A unique ability to identify and communicate the
value proposition of technology based products and solutions; Solid,
fundamental marketing talent combines with exceptional collaborative
interpersonal skills resulting in credible, working relationships with
customers, sales, partners, and peers.
PROFESSIONAL EXPERIENCE
Motorola Mobility, Santa Clara, CA
2008-2012
Sr. Product Marketing SW & Cloud Services
Supported $13.1B in annual smart phone, digital electronic device, SW &
service sales worldwide
> Proactively saved ~$10M in support costs by architecting a global
communication / customer education strategy; directly messaging 6M
users prior to Google's Android 4.0 upgrade. Developed web pages and
related content, drove web traffic where mini-tutorials provided users
insight to the SW upgrade. (http://www.Motorola.com/IceCreamSandwich)
> Supported 90+ account teams worldwide: master copy briefs, web and
video asset creation, field sales assets including case studies,
presentations, white papers, sales kits and demos; maintained the
competitive and master product decks, performed regular competitive
analysis, presented product road map details for carrier planning
horizons.
> Jointly managed $10M+ partner marketing budgets working closely with
partner marketing teams to align marketing activities and provide
input to partner marketing efforts and messaging.
> Worked directly with carrier partners and Motorola's 3LM division as a
Subject Matter Expert (SME) for enterprise mobility, MDM, and
security; presented Motorola's enterprise solutions to Fortune 500
target customers.
> Managed the launch of Good Technology's GMX product; accelerated
awareness by introducing viral marketing to the marketing mix.
SBC Services Group, San Jose, CA
2001-2007
Marketing / Business Consultant
Provided small to medium sized businesses quality marketing services to
help them grow and expand.
> Consulted to sales teams in support of multi-account, $1M+ sales of
mobile HW, SW, networking, and services. Worked directly with the end
users analyzing business processes and developing a business case
justifying the roll-out.
> Grew client's business by ~30%. Developed a professional services
marketing plan for additional new service offerings enabling the firm
to acquire $4M in funding. Assisted client in plan execution ensuring
success.
> Achieved accelerated and broadened market awareness for the client's
start-up with a launch plan that included strategies for positioning
and marketing collateral for multi-channel promotion in a regional
market.
> Improved demand for a multi-store retailer with a unique positioning
strategy. Managed its execution including PR and promotional material.
Bear River Associates, Inc., Oakland, CA
1999 - 2001
Vice President of Marketing
B2B marketing of mobile solutions. Responsible for branding, positioning,
competitive analysis, communication, PR, sales support.
> Performed primary research and identified new opportunities based on
expanded product functionality resulting in additional sales to both
existing customers and to new customers served by the new
functionality.
> Identified targets and developed strategic partnerships w/ companies
having complimentary product offerings, provided partner-centric
marketing support and expanded support service options increasing
value to partners and their customers.
> Directed all marketing communications efforts and managed all
relationships with creative development partners for the mobile
application product line ultimately raising the quality of customer
facing documentation and collateral.
> Transitioned company from direct to channel product sales; recruited &
negotiated terms w/ 25 national distribution partners, and created /
managed channel marketing program ultimately increasing partner &
company sales 20%.
CellNet Data Systems, Inc., San Carlos, CA
1997 - 1999
Marketing Manager
Supported sales of products and services related to large scale WWAN
deployment for AMR in the public utility industry.
> Executed customer business process analysis providing data and a
business case in support of the Regional Sales Mgr winning a contract
for a $95M WWAN deployment in the customer's utility territory.
> Researched & defined market requirements for Municipal Utilities,
opening new segments as well as leveraging existing public utility
customers' WWAN / IT investments.
> Saved $10M in network rollout costs by developing a prioritization
scheme achieved by merging Dunn & Bradstreet and MapInfo databases.
PCIS, San Jose, CA
1993 - 1997
Principal / Founder
Evangelized wireless technology, mobile computing, and integration
services to new professional markets.
> Managed the product development of a revolutionary mobile application,
making history by performing the 1st off-floor, real-time NYSE
transaction from a mobile device. The product's success resulted in
adoption across all the nation's options exchanges.
> Doubled revenue for 3 consecutive years marketing business analysis,
system integration, mobile solutions, and custom mobile applications
to the healthcare, financial services, sales force, and field service
market segments.
> Testified before a sub-committee of the Securities Exchange Commission
on wireless technology, clearing the way for a national rollout of
WLAN and mobile applications on multiple US trading floors.
> Formed strategic partnership w/ Lawrence Livermore National Labs
developing pen-based interfaces that significantly improved customer
acceptance of mobile applications.
ADDITIONAL PROFESSIONAL EXPERIENCE
Software Engineer - General Electric Nuclear Energy San Jose, CA
Development, delivery, acceptance testing, and customer training for real-
time, nuclear power plant, computer systems.
Operating Room Specialist - US Army Presidio, CA
Pass instruments to the surgeon during Open-heart, gastro-intestinal,
vascular, orthopedic, & neuro surgeries
EDUCATION
MBA Marketing / Finance
San Jose State University
BS, Chemical Engineering
Minor: Applied Mathematics in the Computing Sciences
State University of New York at Buffalo
PROFESSIONAL AFFILIATIONS, NOTABLE ITEMS, & AWARDS
> Invited Guest Speaker (NBEA, HFMA, E-Source, EEI National Convention)
> Lead Judge, International Collegiate Business Strategy Competition (13
yrs.)
> Accomplishments noted in magazine articles:
o Pen-Computing: Pens on Wall Street
o Wireless for the Corporate User: Interview by the Editor, Jack
Killion
> Professor of Management, MBA program University of Phoenix
o MGT-500 Technology Management
o MGT-555 Strategic Planning in a Technology Company
> Executive Council, Racotek Users Group
> HL-7 Network Communications Standards Group for Healthcare IT
> Outstanding Graduate Project - Best in Class, SJSU College of Business
MBA
> General Manager's Award, General Electric
> Best Speaker / Effective Presentations, General Electric
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