Richard ("Rick") Bylina - Product Marketing Professional

Mobile SW & Services / Wireless Technology

abgjix@r.postjobfree.com | Linkedin.com/in/rickbylina

| 408-***-****

EXECUTIVE SUMMARY

Adept at developing & managing marketing programs, strategic plans, and

tactical best practices; A unique ability to identify and communicate the

value proposition of technology based products and solutions; Solid,

fundamental marketing talent combines with exceptional collaborative

interpersonal skills resulting in credible, working relationships with

customers, sales, partners, and peers.

PROFESSIONAL EXPERIENCE

Motorola Mobility, Santa Clara, CA

2008-2012

Sr. Product Marketing SW & Cloud Services

Supported $13.1B in annual smart phone, digital electronic device, SW &

service sales worldwide

> Proactively saved ~$10M in support costs by architecting a global

communication / customer education strategy; directly messaging 6M

users prior to Google's Android 4.0 upgrade. Developed web pages and

related content, drove web traffic where mini-tutorials provided users

insight to the SW upgrade. (http://www.Motorola.com/IceCreamSandwich)

> Supported 90+ account teams worldwide: master copy briefs, web and

video asset creation, field sales assets including case studies,

presentations, white papers, sales kits and demos; maintained the

competitive and master product decks, performed regular competitive

analysis, presented product road map details for carrier planning

horizons.

> Jointly managed $10M+ partner marketing budgets working closely with

partner marketing teams to align marketing activities and provide

input to partner marketing efforts and messaging.

> Worked directly with carrier partners and Motorola's 3LM division as a

Subject Matter Expert (SME) for enterprise mobility, MDM, and

security; presented Motorola's enterprise solutions to Fortune 500

target customers.

> Managed the launch of Good Technology's GMX product; accelerated

awareness by introducing viral marketing to the marketing mix.

SBC Services Group, San Jose, CA

2001-2007

Marketing / Business Consultant

Provided small to medium sized businesses quality marketing services to

help them grow and expand.

> Consulted to sales teams in support of multi-account, $1M+ sales of

mobile HW, SW, networking, and services. Worked directly with the end

users analyzing business processes and developing a business case

justifying the roll-out.

> Grew client's business by ~30%. Developed a professional services

marketing plan for additional new service offerings enabling the firm

to acquire $4M in funding. Assisted client in plan execution ensuring

success.

> Achieved accelerated and broadened market awareness for the client's

start-up with a launch plan that included strategies for positioning

and marketing collateral for multi-channel promotion in a regional

market.

> Improved demand for a multi-store retailer with a unique positioning

strategy. Managed its execution including PR and promotional material.

Bear River Associates, Inc., Oakland, CA

1999 - 2001

Vice President of Marketing

B2B marketing of mobile solutions. Responsible for branding, positioning,

competitive analysis, communication, PR, sales support.

> Performed primary research and identified new opportunities based on

expanded product functionality resulting in additional sales to both

existing customers and to new customers served by the new

functionality.

> Identified targets and developed strategic partnerships w/ companies

having complimentary product offerings, provided partner-centric

marketing support and expanded support service options increasing

value to partners and their customers.

> Directed all marketing communications efforts and managed all

relationships with creative development partners for the mobile

application product line ultimately raising the quality of customer

facing documentation and collateral.

> Transitioned company from direct to channel product sales; recruited &

negotiated terms w/ 25 national distribution partners, and created /

managed channel marketing program ultimately increasing partner &

company sales 20%.

CellNet Data Systems, Inc., San Carlos, CA

1997 - 1999

Marketing Manager

Supported sales of products and services related to large scale WWAN

deployment for AMR in the public utility industry.

> Executed customer business process analysis providing data and a

business case in support of the Regional Sales Mgr winning a contract

for a $95M WWAN deployment in the customer's utility territory.

> Researched & defined market requirements for Municipal Utilities,

opening new segments as well as leveraging existing public utility

customers' WWAN / IT investments.

> Saved $10M in network rollout costs by developing a prioritization

scheme achieved by merging Dunn & Bradstreet and MapInfo databases.

PCIS, San Jose, CA

1993 - 1997

Principal / Founder

Evangelized wireless technology, mobile computing, and integration

services to new professional markets.

> Managed the product development of a revolutionary mobile application,

making history by performing the 1st off-floor, real-time NYSE

transaction from a mobile device. The product's success resulted in

adoption across all the nation's options exchanges.

> Doubled revenue for 3 consecutive years marketing business analysis,

system integration, mobile solutions, and custom mobile applications

to the healthcare, financial services, sales force, and field service

market segments.

> Testified before a sub-committee of the Securities Exchange Commission

on wireless technology, clearing the way for a national rollout of

WLAN and mobile applications on multiple US trading floors.

> Formed strategic partnership w/ Lawrence Livermore National Labs

developing pen-based interfaces that significantly improved customer

acceptance of mobile applications.

ADDITIONAL PROFESSIONAL EXPERIENCE

Software Engineer - General Electric Nuclear Energy San Jose, CA

Development, delivery, acceptance testing, and customer training for real-

time, nuclear power plant, computer systems.

Operating Room Specialist - US Army Presidio, CA

Pass instruments to the surgeon during Open-heart, gastro-intestinal,

vascular, orthopedic, & neuro surgeries

EDUCATION

MBA Marketing / Finance

San Jose State University

BS, Chemical Engineering

Minor: Applied Mathematics in the Computing Sciences

State University of New York at Buffalo

PROFESSIONAL AFFILIATIONS, NOTABLE ITEMS, & AWARDS

> Invited Guest Speaker (NBEA, HFMA, E-Source, EEI National Convention)

> Lead Judge, International Collegiate Business Strategy Competition (13

yrs.)

> Accomplishments noted in magazine articles:

o Pen-Computing: Pens on Wall Street

o Wireless for the Corporate User: Interview by the Editor, Jack

Killion

> Professor of Management, MBA program University of Phoenix

o MGT-500 Technology Management

o MGT-555 Strategic Planning in a Technology Company

> Executive Council, Racotek Users Group

> HL-7 Network Communications Standards Group for Healthcare IT

> Outstanding Graduate Project - Best in Class, SJSU College of Business

MBA

> General Manager's Award, General Electric

> Best Speaker / Effective Presentations, General Electric

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