Account Executive Marketing

Jill D. Ruff

***** **** *** ******* ********, San Diego, CA 92130

(760)419- 5671 ********@*****.***

______________________________________________________________________________

Employment History:

10/07 to 12/12: San Diego Hospice Corporation, San Diego, California

Executive Director of Marketing Strategy & Brand Management, Exec. Director of Marketing

• Hired in 2007 to direct re-branding efforts that included development of new logo, name and all new

marketing materials for an $89MM corporation. New brand launched in July 2008.

• Launched first online advertising campaign in 2009, coupled with full social media program

including Caregivers Corner blog, Facebook, Twitter, You Tube and Linked In.

• Directed all external marketing and advertising programs, including management of all branding,

advertising, and interactive agencies as well as printers.

• Managed corporate primary and secondary marketing research projects.

• Managed interactive marketing efforts including corporate websites and email marketing programs.

• Visioned and directed quarterly All Staff meeting. Attendance of 450-600 staff and volunteers.

• Developed and launched VETERANS MATTER Outreach Program to honor and better care for

veterans on our hospice service. Oversee committee of four that manages the program. Created and

coordinated public launch event with area military leaders, Congress Members and Council Members

on January 27, 2012.

6/05 to 6/07: Turn Communications, Solana Beach, California

Account Supervisor

Accounts: Solatube International, BIOPRO Technologies, Allegis Residential Services, Artes

Medical

• Conducted research and co-directed re-branding efforts and new product launch for Solatube

International.

• Managed more than 50 advertising and design projects for the Solatube account in FY ’06.

• Managed design and advertising projects on a freelance basis for BIOPRO, Allegis Residential Services

and Artes Medical.

4/02 to 4/05: Sha Sha Fine Shoes, Cardiff by the Sea, California

Marketing Director

• Developed and managed all marketing efforts for a $3MM footwear company.

• Planned and bought all media for the Sha Sha brand.

• Directed redesign and wrote all content for e-commerce site.

• Created and oversaw all promotions, co-op marketing programs and musician/athlete/ builder

sponsorships.

• Managed dealer database and coordinated design and delivery of direct mailers.

• Designed and managed monthly e-mail blasts to consumer database.

• Managed all tradeshow efforts for four to six shows annually.

7/98 to 4/02: Big Bang Idea Engineering, San Diego, California

Account Supervisor

Accounts: National University, Akamai, Buck Knives, Collegeclub, Dj Ortho, Eagle One Car Care, Ericsson

Mobile, Lamkin Golf, Music Match, Real Networks, SD Museum of Art

• Directed and coordinated brand planning, re-launch of brand and subsequent marketing and advertising

efforts for Buck Knives and Lamkin Golf.

• Supervised all activities on a $2.5MM adult education account including annual marketing

planning, brand positioning, media planning/buying and creative development.

• Developed brand positioning and managed subsequent advertising launches for various clients including

INTERVU/Akamai, Music Match, Eagle One Car Care, Ericsson CDMA Division.

• Supervised two account executives, account coordinator and interns.

• Member of Senior Management Team and New Business Team.

12/97 to 6/98: J. Ruff, Freelance Marketing, Toronto, Canada and San Diego, California

Clients: Diakka Time Trakking, Directors Acceptance, Dukes Shoes, Sha Sha Fine Shoes

• Developed ‘98 and ’99 marketing plan for introduction of Sha Sha Fine Shoes

• Developed ’98 market introduction plan for Diakka Time Trakking.

• Planned and bought media for ’98 for Sha Sha Fine Shoes.

• Developed ‘98 marketing and media plan for re-introduction of Dukes Shoes.

5/96 to 11/97: Greenhaus Inc., San Diego, California

Senior Account Executive

Accounts: Alvarado Hospital, Cosmetic Technology International, Koll Real Estate

Group, Paragon Steakhouse Restaurants, San Diego Natural History Museum

• Managed all media, direct mail and advertising projects for Alvarado Hospital.

• Oversaw all aspects of brand positioning and advertising for a cosmetic laser company.

• Developed marketing position and managed research for a master planned community

located in Orange County, California.

12/94 to 4/96: Franklin Stoorza & Associates, San Diego, California

Account Executive

Accounts: New Zealand Tourism Board, Fleetwood Homes, Nature Conservancy,

Nature’s Recipe Pet Foods, Popeye’s Fried Chicken, Ritter Ranch Community

• Managed marketing, advertising and collateral projects for multiple accounts.

• Participated and presented in new business pitches including the acquisition of the

Popeye’s Fried Chicken account and a land conservation campaign for The Nature

Conservancy and the City of San Diego.

3/92 to 10/94: Eisaman, Johns & Laws, Los Angeles, California

Senior Account Executive, Account Executive

Accounts: Southern California Gas Company, Del Taco/Naugles Restaurants

• Responsible for development of all campaigns covering TV, radio, print and outdoor.

• Co-managed positioning research and contributed to the development of evolutionary

product positioning for The Gas Company.

• Developed and monitored annual communication plan and account budget of $6MM for

So Cal Gas Account.

• Supervised junior account executive and account coordinator.

1/89 to 3/92: McCann-Erickson Advertising, Los Angeles, California

Account Executive, Assistant Account Executive

Accounts: Coca-Cola Enterprises, Coca-Cola Fountain Division

• Implemented/coordinated promotions in Denver, Hawaii, Las Vegas, Phoenix, Seattle

and Portland while bartering over $500,000 of media time for CCE in 1991.

• Developed marketing plans and promotions for Coca-Cola Fountain Division.

• Responsible for newspaper coupon advertising for all of the CCE Bottlers in the U.S.

Account Coordinator, Account Group Assistant

Account: Century 21 Real Estate

• Coordinated media placement, billing and ad materials for the South Pacific region.

• Provided franchisee/broker services to all Century 21 offices.

Education: San Diego State University, Bachelor of Science in Marketing, Minor in Psychology, Winter 1988

Ad School of LA, courses in account management, media planning, print production, 1989-90

University of Toronto, courses in art and art history, 1998

Current

Activities: Member of 2012-2013 class of LEAD San Diego Impact Program, 2012-2013 Board Member of Health

Care Communicators of San Diego, Sponsorship Chair

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