Eric O'Brien
**** ******* *****, *********, ** 49316
Cell: 616-***-****: ************@*****.***
Executive Profile
Accomplished and dedicated executive with 22 years of experience leading marketing and sales initiatives that
generate revenue. Have successfully employed servant leadership skills to train and supervise diverse employees
in order to maximize performance and productivity. Driven to manage costs and establish mutually beneficial
partnerships with users, vendors and service providers.
Skill Highlights
Project management Employee relations
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Leadership/communication skills Self-motivated
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Product development Strategic Planning
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New product delivery Customer-oriented
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Negotiations skills Customer Relations
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P&L Management New Business Development
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ROI conscious Client account management
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Professional Experience
National Product Manager - Chemical & Beverage
May 2010 - November 2012
Gordon Food Service, Canadian Division – Grand Rapids, MI
Defined a strategy and business plan for consolidation of eight divisions into a centralized location for two
product categories
Directed strategic initiatives to achieve positive communication and implementation between divisional
leadership and vendor partners
Reduced and controlled expenses by formulating strong relationships with vendors
Implemented a reliable service network for Mosaic coffee throughout Canada
Improved strained relationships with vendor community to build trust with internal leadership teams within
divisions
Repositioned Mosaic coffee within the Canadian marketplace
Marketing Category Leader, Non-Foods Product Categories
January 2004 - May 2010
Gordon Food Service – Grand Rapids, MI
Assumed Chemical and Beverage Specialist’s management and produced a solid team
Successfully consolidated Non-Foods Product Specialist role by adding two extra categories
Solid annual growth while preparing leaders to succeed at next level
Incorporated Chemical and Beverage Service Specialists into a cohesive team
Managed a team of 30 marketing professionals
National Product Manager, Chemical & Beverage/Tabletop Product Categories
June 1998 - January 2004
Gordon Food Service – Grand Rapids, MI
Developed and implemented the Mosaic Brand of coffee
Executed slot reduction programs which opened up over 200 new opportunities
Created the first Point of Sale program for the chemicals and helped upgrade the internal and external websites
Reduced and controlled expenses while enhancing sales and margin every year
Defined strategy and business plan for Non-Food categories to achieve positive ROI each year
Executed integrated advertising campaign across multiple media channels
Image Marketing Specialist
January 1998 - June 1998
Gordon Food Service – South Bend, IN
Created templates on how to be a successful Marketing Specialist
Presented the concept of “How to Market Your Image” for GFS customers
Helped Distributor Sales Representatives learn to hunt for themselves by increasing their confidence in the
selling process
Worked with GFS corporate national marketing team to increase tools to sell non-foods categories
Distributor Sales Representative
January 1989 - January 1998
Gordon Food Service – South Bend, IN
Grew profitability and customer base while covering a territory in Northern Indiana and Western Lower
Michigan
Winner Circle Winner - Opening new business
Masters Challenge Winner – Penetrating existing business
Multiple contest first place finishes
Business Manager-Assistant Athletic Director
August 1978 - January 1989
Kentwood Public Schools – Kentwood, MI
Managed East Kentwood High School budget and coordinated school building functions
Helped develop and build first Ice Arena that was publicly owned on East Kentwood High School property
Created profitable pro shop on Ice Arena property
Instructed and mentored both high school athletes and coaching staff
Girls Varsity Softball coach
Education
Aquinas College
Business of Administration
Bachelor of Science
Hobbies & Interests – Reading, sports, coaching young people, Sunday school teacher, and outdoor activities.