Sales Manager

LUIS URRUNAGA

CELL: 786-***-****

*************@*****.***

HTTP://WWW.LINKEDIN.COM/IN/LUISURRUNAGA

SALES & BUSINESS DEVELOPMENT

Results-oriented, Senior-Level Executive with over 15 years’ experience providing day-to-day business development, operational and strategic leadership for corporate-wide marketing and sales efforts, including talent acquisition, training, developing and evaluating team members.

KEY COMPETENCIES / STRENGTHS

- Strategic Planning, Development & Execution

- B2B & B2C Sales & Business Development

- Regional Management of International Market Business

- Channel Sales & Development

- Relationship Management, Team Building & Development

- Sales Performance Management & Enhancement

- Loss Prevention & Shrink Control

- Fluent in English, Spanish & Portuguese

- Business Analysis, Forecasting & Inventory Control

HIGHLIGHTS & ACHIEVEMENTS

- Conceptualize, develop and execute sales and marketing programs, initiatives, materials and tactics to maximize market share growth, ROI, profitability and company branding.

- Develop annual sales and marketing budgets as well as plans to achieve them.

- Demonstrate unique blend of hands-on managerial skills to achieve strategic business solutions that deepen customer engagement while maintaining proper alignment with corporate-wide initiatives.

- Samsung Sales & Marketing Outstanding Performance Bronze Award

- Surpassed Stretch Sales Plan for 1st Quarter, driving sales 5 times higher than sales achieved in 2011 during same period.

- Established regional sales pipeline tracking and record system to monitor business opportunities, sales and demand record. This helped optimize inventory levels and minimize aging while maximizing profitability and response to market.

- Achieved over 25% sales growth for entire Information Systems division (IT + Components)

- Achieved a yearly record in sales of Laser Printers in the history of the subsidiary for 2010.

- Drove profitability up with an effectively executed plan to shift to increase sales of high-end products.

- Generated outstanding divisional sales growth of 29% in 2009 versus 2008 previous numbers.

- Successfully launched a new product category (external hard disc drive), transforming this product category in a #1 market share business in specified region within a year.

- Executed the launching of CE business for IT channel customers in Miami, achieving over $10M in additional sales in 1st year

- Generated consistent sales performance averaging 20% increase

- Maintained top market share position in categories including TV, video, refrigerator & microwave oven

- Achieved and maintained market share #1 rank for monitors.

- Successfully re-launched laser printer business, earning market share #2 rank in the 1st year

PROFESSIONAL EXPERIENCE

SAMSUNG ELECTRONICS CO. LTD. 1999 – 2012

Samsung Electronics Latinoamerica Miami, Inc. 2008 – 2012

Director of Sales & Marketing Miami, FL

Director – B2B Sales & Marketing

Director – Information Systems Division Sales & Marketing

Sr. Manager – Consumer Electronics & Mobile Accessory Business

- Led cross-functional team throughout planning, development and execution of outbound sales & marketing activities, including “go-to-market” and product launch plans, defining positioning/messaging & major strategies.

- Conducted Monday morning team meetings to review & evaluate weekly/monthly/quarterly sales performance vs. targets and resolve related issues; PO status, inventory and sales plan, marketing activities and status per division.

- Performed business follow-up calls with Team leaders in in-country (branch) offices.

- Performed Mid-week Supply Chain Management meeting including a weekly sales progress review.

- Provided weekly business reports for president; Quarterly Market Situation Analysis and strategic adjustments plan as needed.

- Performed end or the year market and sales results evaluations for planning the following year Management Plans, Sales Targets and Marketing plans/budgets (regional and major countries).

- Delivered end of the year team performance evaluations for bonus qualification and merit increase/promotions.

Samsung Electronics Sucursal Peru 1999 – 2008

Sr. Manager of Sales & Marketing

Sr. Manager – Consumer Electronics & Home Appliance Business

Manager – Consumer Electronics & IT Business

Assistant Manager – Consumer Electronics Business

- Led Monday morning business meetings with President and Sales & Marketing team to discuss weekly/monthly/quarterly sales performance vs. targets and address any issues.

- Reviewed weekly/monthly/quarterly Marketing activities.

- Maintain daily contact with Korea HQ office counterparts.

- Provided Sales Team support by identifying and resolving account, credit and/or logistics issues that could prevent closing deals.

- Prepared weekly business report for President.

- Analyzed and evaluated quarterly market landscape for following year’s management plan, sales targets and marketing plans/budgets.

J. BAKER, INC. 1994 – 1999

Corporate Regional Field Auditor

Store Manager – Casual Male Big & Tall

- Spearheaded coordination, supervision and Performing Physical Inventories and Operational Audits for a region covering over 90 retail stores in 9 states across southeastern U.S.

- Organized and coordinated each Physical Inventory and Operational Audit with a submission deadline of 2 month in advance to Corporate Office.

- Provided Training and Career development for new and experienced Managers, ensuring that operational level of each store meets/exceeds corporate-wide standards and compliance with Loss Prevention Policies and Procedures to minimize shrinkage.

- Utilized XBR (Exception Base Report) to monitor, detect, prevent and/or resolve issues of fraud and internal theft.

EDUCATION

Industrial Engineering, Universidad de Lima, Lima, Peru

Electronic Engineering, Universidade de Brasilia, Brasilia, Brazil

Private & Commercial Pilot Courses, Peruvian School of Aviation, Lima, Peru

PROFESSIONAL DEVELOPMENT

Media Communications Training – Edelman, Miami, FL

Global SMA Leadership Course from SDLC – Samsung University, Suwon, Korea

Media Communication for Corporate Executives – Edelman and Pacific Strategic Communications, Lima, Peru

SVP Global Leader Course – Samsung Human Resources Development Center, Seoul, Korea

Supply Chain Management – Samsung e-Learning Program – Miami, FL

Marketing Course – Peruvian Institute of Marketing – Lima, Peru

International Commerce Seminar – Lima Chamber of Commerce – Lima, Peru

TECHNICAL SKILLS

Advanced MS Office Suite (Excel, PowerPoint, Word & Outlook)

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