Adam Gainer
**** ****** ***** *****, **************, VA 23111 804-***-****
****.******@*****.***
JOB RELATED SUMMARY
3+ years of experience in Social Media, Web Development and Public Relations.
3+ years of experience in project planning, release management, development and testing.
3+ years of experience in Copy writing, AP style writing, Technical Writing, SEO Writing, and Web Editing.
Excellent communication, interpersonal skills and technical analysis.
Deadline driven, independently and as a leader, in a team environment for a Fortune 200 company.
EDUCATION
Virginia Commonwealth University Richmond, VA
B.S. Mass Communications-Public Relations 2009
TECHNICAL SKILLS and QUALIFICATIONS
CMS Systems (WordPress, Joomla, TeamSite)
Linux, Windows 7, Windows 2003
HTML, CSS, PHP and SQL Database Management
Social Media Programs (Facebook, YouTube, Twitter) and E-blast! E-mail campaigns
Social Media campaign development and SEO optimization, SEM and Google Analytics.
Microsoft Office Suite, Word, PowerPoint, Excel, Outlook
Adobe CS5 InDesign, Photoshop, Dreamweaver
Expert in leading high profile projects ensuring design, SEO, legal and programming standards are fulfilled
WORK EXPERIENCE
VA Celerity IT / Capital One Richmond, VA
Zone Administrator/ Senior Content Editor Dec 2009-Present
Involved in over 120 campaigns over the course of three years.
Development of web standards and practices regarding page level and content optimization.
Provided link level analysis of site usage including visual science analysis, click through traffic, and working exterior vendors to analyze cookied experiences.
Implemented meta data tags to improve site catalysation.
Client advisement interaction to ensure ensuring best practices and feedback with design standards, SEO standards, issues and technical assistance during project kick offs through to completion of project.
Project planning including standards compliance, SEO planning, customer intent, legal compliance, accessibility and various other requirements essential to the team environment and customer experience.
Assist Project Manager in planning, requirements gathering from the client, job assignment and peer review with the project team while maintaining deadlines.
Manage Capital One’s website content for multiple lines of business during campaign launches.
Manage, supervise and train team of Content Editors and Developers in design standards, seo standards, content editing and testing throughout project.
Development of training manuals, how-to guides and best practices guides.
Responsible for layout, content delivery, content accuracy, SEO implementation and overall user experience while maintaining strict deadlines.
Meeting with the client and maintaining continued open communication and collaboration with the client via the Project Manager addressing project objectives, identifying areas of concern and offering solutions to resolve issues to achieve successful project completion.
Recommending alternative practices for efficiency and duration of project requirements.
Demonstrated knowledge and capabilities in all levels of team development.
The Daily Planet Richmond, VA
Social Media and Public Relations Coordinator Jan-Sept 2009
Established and developed the Social Media Department and Web Site, integrating it with existing marketing andcommunication environments.
Developed Web presence for content related SEO optimization.
Implemented analytical tools and trained users in their usability.
Initiated Social Media platforms through Facebook, YouTube and Twitter.
Defined and wrote departmental policies regarding the effective use of the Social Media platforms.
Wrote and implemented a campaign in conjunction with the year-long celebration of The Daily Planet’s 50th Anniversary campaign including keyword selection strategies.
Worked directly with Fund raising and Volunteer Departments as an informational advisor for Social Media platform development and newsletter content, layout and design.
Wrote copy, managed content and developed video promoting The Daily Planet.
Developed and designed The Daily Planet’s public relations kit.