Graphic Designer

Willer Serra

**** *** ****** ( Oakland, CA, *****.

510-***-**** ( ******.*****@************.**** ( http://willerdesign.info

Director of Creative Services

Proven Project Manager, Creative ideas and graphic Expert

Innovative Creative Director with a portfolio of quality work with brand

name companies. Designs campaigns, branding concepts, product graphics and

typography that successfully enhance company brand placement and market

share. Experienced in the retail, home d cor, perfumery, and industrial

sectors designing profitable corporate and product branding, marketing

designs, and comprehensive marketing campaigns. Successfully translates

marketing objectives into a cohesive creative strategy for client brands

that encompasses internet, print, television, billboards, and product

packaging.

Core Professional Strengths

Branding ( Creative Services ( Public Relations ( Marketing ( Strategic

Planning ( Product Development

Market Research ( Campaign Management ( Project Management ( Revenue Growth

( Client Relations

Vendor Management ( Staff Management, Motivation ( Budget Management

Professional Experience

Officina Pop, Cento, Ferrara, Italy

2007 to 2011

Director of Creative Services

Strategically developed Design Company through strategic sales, marketing,

advertising, and operational improvements providing advertising design,

offset printing, digital printing, and media management.

< Lead creative development process and communication between the

creative team, and a diverse client base ensuring brand adherence

while leveraging strong project management capabilities.

< Directed all phases of creative work from concept through production

managing project budget and ensuring client needs were met.

< Responsible for developing compelling creative concepts that met

client's marketing and business objectives for retail and seasonal

campaigns and advertising strategies that consistently advanced brand

strategy.

< Developed creative services department, hiring and supervising

designers and implementing job and time tracking system to organize

workflow.

< Established an in-house Graphic Department, developing designs and

printing, and implementing graphic ideas/processes that saved the

company $60K Euros each year.

< Instrumental in turning around an underperforming company developing

design ideas, hiring subject matter experts, establishing client base,

and implementing cost effective methods which increased revenue over

25%.

< Served key clients: Compenendo Grafiche, MC Arti Grafiche, DNA Stands.

Balboni Pubblicita, Cadriano di Granarolo, Bologna, Italy

2006 to

2007

Public Relations and Sales Manager

Managed domestic and international clients to prioritize projects for

promotional events including trade shows, store openings, new product

launches, and business meetings.

< Managed accounts by building and sustaining client relationships

gathering client's specifications and requirements for various

advertising campaigns and projects.

< Collaborated with the Graphic Department Team to develop designs and

graphics.

< Served key clients: Confindustria Bolognia, Venpa, Nabeel,

Carpeggiani, Cifa.

Genesi Allestimenti, Pieve di Cento, Bologna, Italy

2004 to 2006

Senior Graphic Designer

Created graphic design and large prints for clients and trade fairs across

Italy and Europe.

< Promoted and reinforced brand identity through skillful use of graphic

standards (photography, color, typography, layout) creating designs

for trade fairs.

< Responsible for delivery of all aspects of conceptual graphic design,

layout, design production.

< Promoted to Senior Designer, with client facing and team leading

responsibilities within one year of hire.

< Brainstormed, developed, and executed concepts, ensuring they met

project-specific criteria as defined in the creative brief.

< Accurately forecasted and prioritized assignments assigning project

workload across the team.

< Researched new technologies in graphic design, staying abreast of

trends, new techniques and resources, making recommendations for

enhancements, upgrades and purchases.

Soho Internet Caf, Cento, Ferrara, Italy

1999 to 2004

Owner / Sales & Advertising Manager

Created, established, and marketed the first internet cafe in the area.

< Used conceptual, creative, critical thinking to design and execute

marketing objectives and creative strategies that resulted in

attaining the business goals through creative execution.

< Developed all company marketing material and in-house designs for the

walls, counters, and tables and designed complementary art for

promotional gadgets, menus, and logos.

< Negotiated with vendors, engaging in discussions to secure the most

favorable prices and terms while satisfying quality service levels.

< Developed close collaborative relationships with key members in the

community to promote awareness, sales, and expand the target market.

Pow Wow, Cento, Ferrara, Italy

1997 to 1999

Creative Director

Freelance graphic designer and director providing creative direction,

advertising design, offset printing for outdoor billboards, brochures,

packaging, and logos.

< Led quality control of project concepts and deliverables, managing the

execution of the work, ensuring projects were completed according to

budget and timelines.

< Spearheaded multiple client priorities and projects from concept

through to timely completion.

< Served key clients: De Longhi, Meliconi, Sirius Pub, Play Loud Store,

and Piccoli Amici.

Technical Skills

Adobe Illustrator CS4/CS5 ? Adobe Photoshop CS4/CS5 ? Apple iLife '09

(iMovie, iDVD, iPhoto and GarageBand) Adobe InDesign CS4/CS5 ? CorelDraw 11

(Mac) ? Apple Final Cut Pro ? Joomla ? Macromedia FreeHand

Adobe Flash ? Adobe Dreamweaver ? Fireworks ? Keynote ? Word ? Power Point

? Excel

Education (Professional Training

Certificate in Multimedia Products Manager

Professional Training Program

Cescot Emilia Romagna Centro Sviluppo Commercio, Turismo e Servizi,

Ferrara ITALY (Nov. 2010 - Jun 2011)

Diploma of Graduation as Graphic and Advertising Technician

Istituto Technico per L'Industria E L'Artigianato F.lli Taddia, Cento,

Ferrara ITALY (Sep. 1986 - Jul. 1991)

Certificate Drawing Program

M.I.A.D. (Jan. 1990 - May 1990)

Work Authorization

Current Working Visa with no need for Sponsorship.

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