Pickerington, OH *****
Cell Phone: 614-***-****
*************@*****.***
Micheal E. Robinson
Education
**** – 1985 B.S. Marketing Ohio University Athens, OH
Experience
2011 –Current BridgeStreet Columbus, OH Regional Sales Director
1. Capture $4.3 in revenue into the Columbus, Cincinnati, Dayton and Lexington markets.
2. Obtain new business opportunities through outside sales calls, property tours and networking.
3. Acquired and developed several Fortune 500 companies.
2008 – 2011 Doubletree Guest Suites Columbus Columbus, OH Director of Sales and Marketing
1. Revenue Leader for the property, responsible for the generation of $6,240,000.
2. Out-performed my comp set in all 3 components of Occupancy, ADR and REVPAR according to Smith Travel Research in the Running 12 Month totals.
3. August 2009 – Task Force DOS – Provide coverage during transition, assignments lasting a week to 3 months. Travel included a total of 8 states.
4. Work with 3rd Party channels (Expedia, Travelocity, and Orbitz) to create destination packages to earn better placement, visibility and ratings.
5. Utilize E-Sales Tools including: Personalized Group Web Pages, Online Reservations Manager, Online Group Pick-up Manager. Create hotel specific collateral to promote these tools to our customers.
6. Practice a “Rational Pricing” philosophy of Revenue Management. Conduct value assessment, analyze historical demand, apply pricing/inventory controls, monitor pace and measure results, then make shifts where necessary.
2002 – 2008 Ft. Rapids Indoor Waterpark Resort Columbus, O
Director of Sales and Marketing
1. Promoted from a Sales Manager in 2004. Holiday Inn hotel prior to Ft. Rapids.
2. Opening Team Member in 2006. Provides training to the staff, help conduct Staff Meetings. Selects or assists in the selection of hotel staff. Reviews employee performance and conducts personnel actions such as disciplinary actions and terminations. Maintains accurate records including sales team call reports, pace reports and forecasting 30/60/90 reports. Motivate and lead the sales and catering department. Develops and execute all sales and marketing efforts to exceed the budgeted revenue and RevPAR index goals.
2000 – 2002 Columbus Marriott North Columbus, OH
Sales Manager
1. Recipient of “The Golden Circle” award for the 1st, 2nd and 3rd quarters of 2001. “The Golden Circle” placed me in the top 10% of all Sales Managers throughout Marriott International.
2. Documented success in exceeding sales quotas as required, even in high pressure situations.
3. Excellent relationships with several corporate accounts.
1.
1997 – 2000 Westin Columbus Columbus, OH
Business Transient Sales Manager
1. Solicit new and existing accounts to exceed revenue goals through outside sales calls, site inspections and written communication.
2. Knowledge of Fidelio, Delphi, Galaxy and Opera systems.
1994 – 1997 Doubletree Hotel Dayton, OH
Director of Sales & Marketing
1. Promoted to DOS from a Corporate Sales Manager.
2. Develop and implement the total sales and marketing effort for the hotel.
3. Directs all activity of the sales team, providing leadership and motivation necessary to maximize hotel sales/revenue.
4. Develop and manage the departmental budget and monitor sales activities to ensure actual sales meet or exceed the established revenue plan and to accurately report variances/projections.
1992 – 1994 Dayton Marriott Dayton, OH
EMM promoted to Sales Manager
1. Successful completion of several Marriott training classes.
2. Maximize the sales efforts in the Executive Meeting and SMERF market segments earning the Marriott International “Golden Circle” award.
Training Certificates:
Hilton DOS Certification - Doubletree Dallas - Near the Galleria
Hilton IBT Roundtable - Hilton New Jersey Airport
NBTA 2008- LA Convention Center, Beverly Hills Hilton
Doubletree GM/DOS Conference - Doubletree Scottsdale
Remington DOS Bootcamp - Dallas HQ.
Pinnacle 1,2,3 - Hilton St. Petersburg
Remington GM/DOS Conference - Hilton Alpharetta
Completion of several Hilton OnQ training modules.
1987 – 1991 E-5 Staff Sergeant, USAF Billeting Specialist, Tyndall AFB. Panama City, FL.