Mohamed Elmustafa Eltayeb Bashar
Mobile No. 050-******* Email: ********@*****.**.**/********@***.***
[pic]
Date :
The General Manager / Human Resources Manager
Dear Sir,
I am extremely interested in obtaining an Head of Public Relations & Media
Department / PR Manager / Senior Editor position with a reputable
organization such as yours. I have outlined some background information
about myself below and attached a copy of my resume for your consideration.
I have over with over 14 years of international experience in UAE / Sudan
working with Publishing Houses / Sporting Clubs in UAE / Sudan. My solid
performance and rapid advancement demonstrate that I am able to perform
professionally within shortest period of time under demanding situations.
I possess a hard-working ethic in pursuit of excellence, superior
organizational and managerial skills, and team building talents, resulting
in high goal attainment. I am accustomed to a fast-paced environment where
deadlines are a priority and handling multiple jobs simultaneously is a
requirement. I enjoy a challenge and work hard to attain my goals.
Detailed on my resume, you will find a solid background in Public Relations
& Media Management. I believe this background provides the necessary
experience you require. I would welcome the opportunity to speak with you
in person about my career possibilities with your Organization.
Thank you for your time and consideration.
Sincerely,
Mohamed Elmustafa Eltayeb Bashar
Encl: Resume
Mohamed Elmustafa Eltayeb Bashar
Mobile No. 050-******* Email: *************@*******.*** /
********@*****.**.**
Date of Birth: 9-10-1969 Nationality: Sudanese Languages: English/ Arabic
/Afrikaans
[pic]
HEAD OF PUBLIC RELATIONS DEPARTMENT / MEDIA & PUBLIC RELATIONS MANAGER
SENIOR EDITOR
[pic]
PROFESSIONAL SYNOPSIS
Highly talented and creative MEDIA professional with over 14 years of
experience in positions of significant responsibility with Publishing
Houses / Sporting Clubs in UAE / Sudan. Skilled in various aspects
journalism writing, editing stories, public speaking, news research and
production, developing creative story ideas, using and confirming sources,
with proven ability to clearly illustrate difficult to understand subjects.
Vision for high-return media opportunities and strategies that strengthen
organizational market position and enhance revenue growth. Demonstrated
ability to build positive relationships with media professionals. Proven
ability to maintain calm demeanor and make split second decisions under
extreme deadline pressure. Excellent communication and interpersonal
skills; well liked and respected by peers. Distinguished from Peers by
outstanding eye for detail, creative flair, and resolute determination to
maximize quality in fast-paced environments. Acknowledged for executing
balanced judgment in deadline-critical projects, delivering on-time, high-
quality work, and willingness to share expert technical knowledge with team
members. Professional strengths include:
[pic]
CORE COMPETENCIES
- Editing & Designing - Planning & Organizing
- Media Relations and Scheduling - Corporate Identify / Reputation
Management
- Source Analysis - Multi-Faceted Tasks
- Proofreading - Consulting / Consensus Building
Leader
- Corporate Communications - Community Relations
- Industry Networking - Public Interface / Relations
[pic]
PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS
AL-AIN SPEED & HOBBIES CLUB 2006 TO DATE
INFORMATION OFFICIAL AL-AIN, UAE
Reporting to the General Manager of the Club, primarily responsible for
events covering and report writing general interest features and analysis,
in particular, pertaining to events of the club - local and international
etc.
. Act as the Media spokesperson for the Club. Interact with the Local /
International Media - Newspapers, TV Channels.
. Conceptualizing feature story ideas in conjunction with the General
Manager of the Club.
. Writing informative, entertaining and newsworthy articles and meeting
editorial deadlines. Interviewing newsmakers on a regular basis.
. Obtaining exclusive interviews with celebrity newsmakers.
. Providing, and in association with Photo Editor and Design Desk,
ensuring supply of photos and other visual elements needed to
illustrate feature copy.
. Prepare Letters and communication between club and Government
organization.
. Plan public relations programs including the preparation of cost
budgets.
. Responsible for writing and editing in-house magazines, case studies,
speeches, articles and annual reports.
. Preparing and supervising the production of print material belonging
to the club, publicity brochures, posters, pamphlets, handouts, direct
mail leaflets, promotional videos, photographs, films and multimedia
programs.
. Write speeches, prepare visual aids and make public presentations.
. Oversee production of visual (film or video), audio and electronic
material, including managing websites.
. Organize special events such as open days, visits, exhibitions and
functions.
. Conduct internal communication courses, workshops and media training.
. Manage a company or organization's response to important issues and in
times of crisis.
. Devising and coordinating photo opportunities.
. Organizing events including press conferences, exhibitions, open days
and press tours.
. Maintaining and updating information on the organization's website.
. Sourcing and managing speaking and sponsorship opportunities.
. Respond to enquiries from the public, media and other organizations.
. Arrange interviews with journalists prepare and distribute news
releases and make statements to the media.
. Develop and implement communication strategies for the organization.
Advise management on communication issues and strategies.
. Working with a camera on assignment, as and when needed.
. Supervising the layout, appearance and content of feature articles in
the in house Magazine.
. Attending and coordinating photo shoots.
. Attending daily editorial conferences, as well as other regular
meetings.
. Assist in preparing organizational documents such as annual reports,
corporate profiles and submissions.
. Keep an eye on public opinion about an organization or particular
issues.
. Fostering community relations through events such as open days and
through involvement in community initiatives.
. Managing the public relations aspect of a potential crisis situation.
Mohamed Elmustafa Eltayeb Bashar
Page-2
[pic]
Work History
AL-SAHAFA (ARABIC DAILY- NEWSPAPER) JUN-2005-JUN-
2006
JOURNALIST KHARTOUM, SUDAN
. Responsible for selecting subject matter based on personal or public
interest, or commissioned by a publisher.
. Performed writing of feature stories and maintaining originality, of
Daily Arabic Newspaper covering people, Environment / Politics /
Culture / entertainment, feature columns, wrote news and product
highlights.
. Working to tight deadlines, undertaking research, verifying the
factual content of written work.
. Conducting interviews with people either face to face, over the
telephone or by email; submitting material for publication in the
required and expected format;
. Liaising with publishers, agents, script editors, producers and
directors;
. Finding, pursuing and maintaining knowledge of publication
opportunities;
DUNIA - ARABIC WEEKLY SOCIAL NEWSPAPER JAN- APR-2004
ASSOCIATE WRITER KHARTOUM, SUDAN
. Exploring/ writing / editing articles on national, international,
people, Environment / Politics / Culture / entertainment, feature
columns for the Arabic Weekly Social Newspaper.
. Responsible for planning & designing the style, writing
headlines/captions, using appropriate pictures for the Newspaper.
. Ensuring that the text is grammatically, factually correct & free from
spelling mistakes.
. Checking for repetition, consistency & contradiction and adapting the
copy to the house style.
. Liaising with writers/editors to provide adequate background to news
stories.
. Monitoring adherence to media law & regulations.
ALWEFAGH ARABIC DAILY NEWSPAPER DEC-1997 - MAY-2004
JOURNALIST KHARTOUM, SUDAN
. Collected and analyzed information about newsworthy events in order to
write news stories for publication - Arabic Daily Newspaper.
. Received assignments, evaluated news leads and news tips in order to
develop story idea.
. Gathered and verified factual information regarding story through
interview, observation and research.
. Organized material and determined slant and emphasis.
. Wrote story according to prescribed editorial style and format
standards.
. Took photographs and shot video to illustrate stories.
[pic]
ACADEMIC & PROFESSIONAL QUALIFICATIONS
. Post Graduate Diploma in Social Development-2004
Elnilein University, College of Post Studies, Sudan
. Bachelor of Art Education - Department of Industrial Design-1996
Sudan University of Science & Technology
. Journalistic Registration Certification
Sudan National Council for Press - 1999
. Diploma of Computer - Ebaid Institute - Khartoum - Apr-1999
.
Certificate of Training -CAD
College of Extra Moral Studies, Sudan University of Science &
Technology- Khartoum 1998
Certificate of Advance English (YMCA)
Youngman Christian Association in Collaboration with UNHCR -2003
[pic]
TRAINING PROGRAMS ATTENDED
. Certificate of Participation - Basics of Human Rights for Artists -
Khartoum Centre for human Rights & Environmental Development in
Collaboration with (TROCARE) EAST Africa Regional Office working for a
Just World between 19-19 Oct-2005 - Khartoum - Sudan.
. Certificate of Participation from Human Rights & Legal Aid Network in
Producing Media for Civil Society organizations - HRLAN Hall from 22-
23 April-2006 Khartoum - Sudan.
. Certificate of Participation from Sudanese Environmental Conservation
Society between 19-23 Mar-2006 about Training course in communication
and advocacy for environmental violations - Khartoum - Sudan.
. Certificate of Participating - Workshop in information storage and
retrieval system - Sudanese Environmental Society in Collaboration
with national centre for researches - documentation and information
centre - 3/5 up to 28/5/2006 Khartoum - Sudan.
Mohamed Elmustafa Eltayeb Bashar
Page-3
[pic]
[pic]
PUBLICATIONS
. Le Voyage des Couleurs - Travel Literature
http: //stic.ulb.ac.be/rls/nouvelles/Khartoum-apres-vingt-deux-neures/
. Herbs for (Genjaweed) Horses - Novel
. Badge on Musicians Shirts -Novel
. Poetry
. Collection of writings in Sudanese Arabic Daily Newspapers
. Writing with www.sudanelite.com
[pic]
TECHNICAL SKILLS
Proficient in the use of: MS-Office -2000 (Word/Excel/Access/PowerPoint) /
Emailing & Internet. /Outlook/ Corel Draw
[pic]
REFERENCES : Available upon request