Sales Customer Service

JOSELITO M. NUGUID

*** ****** **. ******* ******, CA 94065

Contact Numbers: 650-***-**** (Home) / 650-***-**** (Mobile)

Email: ********@*****.***

Executive Summary:

** ***** *********** ***erience in sales, customer service, market

development, and product/marketing management with the last 15 years spent

in a managerial capacity.

Professional Certifications:

Globally Certified Six Sigma Green Belt - General Electric (GE)

Philippines, Makati City, Philippines

Career History:

CITIBANK N.A. Redwood City Branch (08/2008-3/2012): Personal Banker

Account Development- Expanded Consumer /Personal Accounts for Redwood City

Branch of Citibank. Implemented marketing strategies, promotion campaigns,

and market analysis for the Redwood City consumer market.

. Key Accomplishments

o Generated an average of 40-50 checking accounts per month(

business and consumer)

o Increased deposit balances by an average of 300M-400M per month

o Ranked overall 2nd in Personal Banker Rankings for San Mateo

North/ Santa Clara Area

o Piloted Neighborhood Banking and Lobby Management for Redwood

City Branch generating 20% increase in monthly sales

o Implemented all marketing and product promotions for Citibank in

Redwood City

o Ranked 1st in cross sell of bank products for the San Mateo

area with an average of 3.85 average products per new customer

and 2.5 products per existing customer

o Provided financial advice and guidance to business and personal

customers

o Increased credit sales in credit card, mortgage and personal

loans in 2010.

o Referred an average of 7-10 mortgages per month.

o Assisted in branch operations

o Ensures monthly promotion mechanics understanding by tellers to

improve referral system

o Collaborated heavily with tellers to develop more customer

referrals to personal bankers

o Developed referrals and customer networks from associations,

business groups and existing accounts

o Developed corporate accounts using Citi @ Work program to secure

business and consumer accounts

GE Lighting, Manila, Philippines (10/1997-6/2007): Marketing Manager /

Manager- Hypermarket Sales - Spearheaded the sales growth of Compact

Fluorescent Lamps (CFL) for GE Lighting Philippines. Created and

implemented market & sales development strategies of all new lighting

products. Developed new trade channels; initiated and interpreted market

research for new products and marketing strategies; Directed GE's new

product and market launches- South East Asia resource head for new product

introductions; Managed all advertising and sales promotions, product

sourcing, sourcing negotiations, and budget planning and marketing

administration. Conceptualized new promotional items and activities for GE

Lighting (i.e. POPP and Lighted signs, gift packs, posters, raffle

promotions, and other promotional activities); Initiated nationwide road

shows and product orientations to all distributors and dealers. Executed

Six Sigma methodology to determine consumer needs and preferences for

Energy Saving Lamps.

. Product Management and Development

o Increased GE Compact Fluorescent Lamps (CFL) annual sales to

600% from 1997 to 2003 through innovative marketing strategies

and progressive sourcing tactics

o Increased the percentage of CFLs' sales contribution against

overall GE sales from 5% in 1997 to 25% from 2003-2007.

o Steered GE to an average annual new products contribution to

sales of 75% ( from 10% in 1997)

o Created and launched the GE Economizer Compact Fluorescent Lamp

(CFL) brand. This brand was adopted and patented across Asia

due to its highly effective brand name recall to consumers. It

also contributed to 20% of sales and highest product line margin

in GE Lighting Asia.

o Conceptualized and launched GE TINY Spiral CFL in June of 2005,

this brand exceeded sales projections by 120% and was awarded

the highest new product sales achievement for 2005 across Asia.

o Introduced 40 new GE Lighting products. This portfolio generated

65% of total net sales in 2001 leading the Asia Pacific region

in New Products Introduction (NPI) sales- a major performance

measurement in GE Lighting globally.

o Managed 6 major lamp product families for GE Lighting

Philippines Inc. with (an average of) 20 NPI SKU's introduced

annually from 1999 to 2005.

o Conducted product road shows in the Philippines to promote,

educate, and revitalize new and traditional product lines of GE.

o Regional resource person of New Product Introduction marketing

plans in Asia.

o Headed global product sourcing for GE Lighting in the

Philippines.

. Brand Management

o Generated 60% sales growth from 1999 to 2002 through a

comprehensive creation and development of multi-media

advertising campaign nationwide

o Steered Tungsram brand lamps in generating U$ 450K in sales on

its 1st year of launch in the Philippines through comprehensive

market research on product selections and six sigma market

development analysis.

o Developed, conceptualized and promoted GE CFL brands nationwide

in conventional and non-conventional channels

o Prepared annual marketing and demand side management plans for

key energy saving products

o Managed U$400K annual budget for promotion and advertising for

all product families in GE Lighting.

o Conceptualized brand awareness campaign for energy saving

products from 1999-2007 using tri-media channels.

. Sales Development

o Led GE Asia Pacific in (net) CFL sales in 2003 at U$3.1MM with

an average margin of 65%

o Piloted Hypermarkets and Supermarkets (Modern Trade Channels)

development nationwide and generated sales of U$ 1.8MM in 2006.

o Conceptualized and implemented 2-month nationwide raffle

promotions in key Hypermarket stores ( Ace Hardware, Handyman

and other retail accounts) which led to a 70% increase in sales.

o Development of layered pricing strategy for all imported

products of GE Lighting in the Philippines.

o Directed 10 national and 85 distribution sales force nationwide

in promoting new products and creating new market opportunities

for GE.

o Led a team of 8 salesmen nationwide in executing all product

growth initiatives in the market

o Top CFL revenue and margin generator across GE Asia Pacific

Regional organization for 5 consecutive years

o Developed Modern Retail Channel for GE Lighting Philippines

creating an 35% increase in total sales in 2005.

o Management Award recipient for GE Asia Pacific in 2000 and 2005

for best sales results in New Product Introductions(NPI)

. Globally Certified Six Sigma Green Belt

o Passed Global GE certification process and tests for Six Sigma

Greenbelt

o Developed Six-Sigma New Product Introduction Project that

resulted in U$1MM opportunity sales of new products in 2001 and

an average rollover benefit of 1.3MM annually.

o Created marketing and pricing plans based on Six Sigma

Methodology

. Marketing Management and Administrative Duties

o Prepared annual Sales Budget(S2), New Product Initiative Plans

and 5 year sales planning for GE Lighting(S1)

o Preparation of Market Competitive Analysis (QMI) for all product

families of GE Lighting

o Conducted market research and pricing analysis for each sku and

product family.

o Growth Engine developer for GE Lighting Philippines

o Managed local pricing for all GE Lighting products in the

Philippines

o Managed all forecasting for sales and product importations

o Led Integrity and Compliance initiatives from 2005-2007

Jardine Davies Transport Services Inc. Manila, Philippines (6/1991 to

10/1997): Line Manager

Oversaw sales, business development and customer service for the various

foreign shipping principals managed by Jardine Shipping Agencies and its

local clients. Created innovative sales initiatives such as incentive

bonuses for the sales team to achieve set targets. Developed and

implemented marketing strategies to acquire new principals for the Company

as well as expand the existing client base. Prepared annual business plans,

sales, and overhead budgets. Represented Jardines in regional meetings with

shipping Principals, including preparation and defense of annual budgets.

1. Secured 2 major principals in Jardine Shipping dealing

with Europe/US/ Asia trade lines.

2. Developed marketing plan for Cho Yang Shipping executives

in Korea and secured Jardine Philippines representation in

1993. This resulted in U$700K year- to- year sales

growth.

1. Developed customer service team and identified specific

performance benchmarks including telephone marketing

volume targets which generated 25% (U$500K) year-to-year

sales growth

2. Assisted customers in their global supply chain

requirements.

3. Conceptualized synergy using all Jardine Transport

businesses to promote full logistics product service to

customers.

Education:

Masters in Business Administration-Undergraduate( 36 credits )

De La Salle University - Manila, Philippines

B. S. Management

Ateneo De Manila University - Quezon City, Philippines

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