Rick Raymond
* ******* **. ****: 561-***-****
Boynton Beach, Fl 33426 **********@*****.***
Professional Summary
Motivated Marketing Manager with 30 years experience in the marine industry with a consistent record of
annual increased sales
Areas of Expertise
● 14 years sales management with a
leading marine electronics manufacturer
● Customer Service
● Business development
● Negotiation skills
● Strategic planning
● Creative problem solving
● inventory management
● Account maintenance
● Trade show management
● Training and development
● Proficiency with power and sail boat markets
Work Experience
South East Regional Sales Manager 07/1998 –10/2011
Garmin International
● Delivers a high level of customer service
● Identifies and targets new business
● Responsible for monthly and annual strategic sales plans
● Involved in product line pricing strategy
● Builds solid relationships with other RSM's to consistently meet department goals
● Works in partnership with engineering to successfully create new products
● Affective at creating collaborative relationships with other departments
● Proven track record of initiating and implementing sales promotions that drive sales and have
increased customer awareness
● Active in new product launches
● Effective cross sales of diverse product lines including outdoor, fitness, and automotive.
● Design, budget, and implement catalog and advertising campaigns for clients using co-op funds
● Identified new dealer and raised revenue from 500K to over 20M in 3 years by capitalizing on creative
opportunities
● Successfully staff and manage the 2 largest boat shows in the United States.
● Works with Corporate Communications
● Develop and expand OEM accounts,
● Consistently meets or exceeds sales goals
● Responsible for keeping territory at or below budget
● Works with legal setting up and resolving contract issues
● Forecast of client inventory by adding and removing of product mix from dealer stock
Manager 11/1992 - 07/1998
West Marine
● Store Manager
● Highest dollar margin store in district
● Retained inventory loss below 2%
● Increased annual store sales exceeding district targets
● Managed payroll
● Staff management
03/1991 - 11/1992
Boat Sales
Gulfstream Yacht Sales Jupiter, Florida
● Sales of new Ocean Master boats
● Sales of consignment boats
● Responsible for contracting, selling, closing, and delivery
12/1989 - 03/1991
New Boat Delivery Service Manager
Maxon Marina Jupiter, Fl
● Scheduled delivery of new and used boats sold
● Contracted and coordinated outside vendors
New and Used Boat Sales 12/1988 - 12/1989
Maxon Marina Jupiter, Fl
● Sales of new Black Fin, Contender, Wellcraft, Donzi, Mako, Ocean Master, and Pro Line Boats
● Black Fin sales achievement award winner for 1989
Sales Manger 06/1983 - 12/1988
Seacoast Distributors Copiague, N.Y.
● Largest marine wholesale distributor in N.Y. metro area
● Inside Sales Manager
● Oversaw sales staff
● Coordinated delivery and distribution